Best Email Marketing Software Services 2021 Review

Best Email Marketing Software Services [2021]

Email marketing software helps individuals and businesses create, automate, and track email marketing campaigns. Choosing the best email marketing software, services, and platforms can be confusing, but it doesn’t need to be.

Email marketing software is critical for online business success. It is the most effective tool to engage your customers and increase sales.

In fact, with a return on investment (ROI) of $42 for every $1 spent, email marketing outperforms social media, content marketing, and SEO.

But with so many good email marketing software providers available today, how do you know which is the best solution for you?

In this article, I review the best email marketing software, services, platforms, and tools available in 2021. For each software, I review its key features, ease of use, pros and cons, and pricing to help you choose.

This post includes affiliate links that may provide a small commission to me at no cost to you. I only partner with companies that I trust, and offer the best software tools to help my readers achieve their goals. You can read my disclosure for more information.

What Is The Best Email Marketing Software?

Here is the best email marketing software in 2021.

  1. ActiveCampaign
  2. Sendinblue
  3. Constant Contact
  4. HubSpot
  5. GetResponse
  6. Moosend
  7. ConvertKit
  8. Automizy
  9. AWeber
  10. MailerLite
  11. Omnisend
  12. Benchmark Email
  13. SendPulse
  14. Campaign Monitor
  15. SendGrid
  16. Mailchimp
  17. EmailOctopus
  18. Sender
  19. Pardot Salesforce
  20. Zoho Campaigns
  21. Keap (fka Infusionsoft)
  22. Pabbly
  23. Mailjet

1. ActiveCampaign – Best Overall Email Marketing Software 2021

ActiveCampaign is simply one of the very best email marketing software services you can find in 2021.

Whether you’re a solopreneur, or a business of any size, its customer experience automation platform helps you to better engage with your customers in a more meaningful and profitable way.

With ActiveCampaign’s award-winning software, you get access to hundreds of pre-built automations that combine email marketing, marketing automation, machine learning, and a powerful CRM.

Best Email Marketing Software ActiveCampaign

Founded in 2003 by entrepreneur Jason VandeBoom, ActiveCampaign is the market leader in intelligence-driven email marketing software.

It is trusted by over 150,000+ customers in more than 170 countries as the best email platform to grow their B2C and B2B business.

Email Marketing Templates ActiveCampaign

With ActiveCampaign, you don’t need to be a tech wizard to send emails. The software comes over 125+ professional designed email templates that are fully customizable and ready to go.

The software also comes with an easy drag-and-drop email designer tool. Its built-in segmentation and dynamic content capability make it easy to customize your messages, and send personalized emails to exactly the right contacts.

Email Template Builder Software ActiveCampaign

With ActiveCampaign you also get an intuitive drag-and-drop email automation builder to create your email workflows. The platform also comes with over 500+ free pre-built email marketing automation ‘recipes’ so you can set up automated email workflows in minutes.

This combination makes ActiveCampaign’s software very easy to send broadcast emails, triggered emails, targeted emails, and schedule email drip campaigns using its autoresponder automation.

Email Automation Software ActiveCampaign

From abandoned cart emails to Shopify email reminder to repurchase, ActiveCampaign has all the workflows you need. A/B testing allows you to automatically test the email subject line too.

For advanced automations and omnichannel marketing, ActiveCampaign offers additional workflow channels with landing pages, SMS marketing, conversations, social media, and web personalization.

The software makes it easy to reach you audience no matter where they are with the right message, at the right time, every time.

ActiveCampaign Analytics

For reporting and analytics, ActiveCampaign gives you plenty of easy-to-understand email metrics.

Site Tracking enables you to connect your email marketing to your contact’s behavior on your website. Geotracking, helps you to automatically capture your contacts location for geotargeted campaigns too.

One of ActiveCampaign’s key strengths is that its software uses machine learning for both predictive email sending and customer win probability.

Predictive sending sends your automation emails at the best time so you can send emails that get more opens, more reads, more clicks – and more sales.

Win probability helps to score leads in your CRM so you can better target your email automations to close more deals.

Finally, ActiveCampaign’s email software makes it easy to connect to all your favorite online business tools.

The platform integrates with over 860+ apps including Shopify, BigCommerce, WooCommerce, PayPal, Stripe, Salesforce, Zapier, and more.

The CRM integrates seamlessly with Calendly, Zendesk, Facebook, Google Sheets, and more too.

Features:

  • All-in-one customer experience automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email designer tool
  • 125+ ready-made professional email templates
  • Drag-and-drop email automation builder
  • Automation workflow templates
  • CRM and sales automation
  • Email funnels
  • Omni-channel marketing
  • Landing pages
  • SMS marketing
  • Facebook custom audiences and ads
  • Conversations, chat, and site messages
  • Social media marketing
  • List segmentation and personalization
  • Free image hosting
  • Geotracking and site tracking
  • A/B testing and analytics
  • 850+ integrations

Ease of Use:

  • Super easy to set up a basic email broadcast or automation
  • Intuitive drag-and-drop email designer tool
  • 125+ ready-made email marketing templates
  • 500+ pre-built email marketing automation workflows
  • Intuitive drag-and-drop email automation builder

ActiveCampaign Pros and Cons:

Pros:
  • All-in-one solution for email marketing, automation, and sales management
  • Best overall combination of features, easy user experience, and affordable pricing
  • Simple to use, yet also comes with extremely powerful automation – one of the best email marketing automation tools you can find
  • Some of the highest email deliverability rates in the industry (Gmail and Outlook)
  • Cost – great value for money – high-end marketing automation at a price point similar to some email marketing services on this list with little automation
  • Enterprise plans gives you access to a dedicated account representative
  • Excellent customer support, online user community, forum, and ActiveCampaign University with email marketing training webinars, videos, and guides
Cons:
  • Not necessarily a con, but ActiveCampaign has a lot of advanced features that some new to automations may find a little daunting. That said, the overall email marketing platform is easy to use and is great for beginners, even if you just want to start by sending emails and building your list.
  • ActiveCampaign does not have a free plan, but it does offer a 14-day free trial to test the platform for up to 100 contacts and 100 email sends.

ActiveCampaign Pricing:

ActiveCampaign Pricing

ActiveCampaign’s email marketing service offers four pricing plans based on how many contacts you have.

The Lite Plan starts at $9 per month and gives you email marketing and marketing automation with unlimited sending.

The Plus plan starts at $49 per month and comes with the CRM, sales automation, SMS marketing and landing pages.

The Professional plan starts at $129 per month and offers personalization, predictive marketing, win probability and conversion reporting, 1:1 onboarding support, three 1:1 trainings per month, and more.

The Enterprise plan starts at $229 per month and gives you full access for unlimited users with a dedicated account rep and phone support.

All of these plans offer a 14-day ActiveCampaign free trial that allows you to test the platform with up to 100 contacts and 100 email sends.

2. Sendinblue – Best Free Email Marketing Plan

Sendinblue is one of the smartest and most intuitive email marketing software platforms for any growing business. Whether you’re an entrepreneur, startup, agency or enterprise, Sendinblue has all the email marketing tools you could ever need, plus a few new ones to try.

With Sendinblue you get email marketing, marketing automation, SMS marketing, Chat, and Shared Inbox via a CRM. You also get transactional emails, Facebook ads, and retargeting ads to increase customer engagement too.

Best Email Marketing Software Sendinblue

Founded in 2007 by entrepreneurs Armand Thiberge and Kapil Sharma, Sendinblue is an SaaS solution for relationship marketing.

Today, its email service is trusted by over 175,000+ users in 160 countries, and used by big brands like Fujitsu, Vodafone, and Louis Vuitton.

Email Marketing Templates Sendinblue

Sendinblue’s email marketing platform comes with ready-made email templates, and a clean, easy-to-use email template builder.

Email Template Builder Software Sendinblue

For email marketing automation, Sendinblue’s platform also makes it easy to create email workflows with its visual automation builder.

The software offers A/B testing for two version of the same email. It also uses artificial intelligence (AI) to send emails at the best time to maximize engagement and conversions.

Email Automation Software Sendinblue

For email marketing optimization, Sendinblue’s software comes with real-time open and click-through reports to monitor email performance.

You also get email heat maps so you can visualize how contacts read and engage with your emails to help you improve future campaigns.

Sendinblue Analytics

Sendinblue’s email marketing software also offers landing pages and signup forms. In addition, you can also launch Facebook ads from your account to retarget contacts, or reach new audiences based on your contact lists.

Sendinblue comes with over 60+ email marketing software integrations. You can easily integrate to WordPress, Shopify, WooCommerce, Intercom, Salesforce, Magento, Zapier, and more.

Using the Sendinblue API you further can integrate the software’s features into any tool or product, regardless of your technical setup.

Sendinblue Analytics Detail

Features:

  • All-in-one email marketing software platform
  • Email marketing
  • SMS marketing
  • Marketing automation
  • Chat and Inbox
  • Drag-and-drop email builder
  • 60+ fully responsive email template library
  • Customer relationship management (CRM)
  • Transactional emails
  • Customer segmentation
  • Landing pages and sign-up forms
  • Facebook ads and retargeting ads
  • Email analytics and reports
  • Email heat maps
  • Custom email marketing template design service

Ease of Use:

  • Intuitive drag-and-drop email builder
  • Flexible email marketing automation tool
  • User-friendly email campaign dashboard and interface

Sendinblue Pros and Cons:

Pros:
  • Easy to use, full-featured email marketing platform
  • Best free email marketing plan with unlimited contacts and 300 emails per day
  • Very attractive priced plans – you get 10,000 emails and unlimited contacts for only $25 per month on the Lite plan
  • Great email marketing automation with full workflow capability
  • High email deliverability rates in 2021 at 96.3%
  • Unique and affordable SMS marketing tool
Cons:
  • Although you get unlimited contacts on the Free plan, please note you can only send up to 300 emails per day – this is still very generous

Sendinblue Pricing:

Sendinblue Pricing

Sendinblue’s email marketing service has four pricing plans based on the number of emails you want to send.

The Free plan is generous and allows you to send up to 300 emails per day to unlimited contacts but does come with Sendinblue branding.

The Lite plan starts at $25 per month for up to 10,000 emails with no daily sending limit and gives you access to email support.

The Premium plan starts at $65 per month for 20, 000 emails and gives you access to marketing automation, landing pages, and telephone support.

The Enterprise plan is quote based if you have more advanced needs.

All of these plans also come with unlimited contact storage.

Start free today with Sendinblue.

3. Constant Contact – Best Email Marketing Software For Small Business

Constant Contact is one of best email marketing software platforms that easy for literally anyone to use. From beginner to pro, Constant Contact has all the email marketing tools you need to succeed online.

Constant Contact offers email marketing, marketing automation, ecommerce, and social marketing. The software also comes with award-winning customer support.

Best Email Marketing Software Constant Contact

Constant Contact is one of the oldest and most successful email marketing service providers around. It started life as Roving Software in the attic of the software entrepreneur Randy Parker in 1995.

Having taken its new name in 2004, Constant Contact has grown to be the leader in self-service email marketing for small business.

Today, it is trusted by over 500,000+ customers and makes email marketing simple. Its smart software now has game-changing ecommerce email marketing automation driven by artificial intelligence (AI) so you get the best results every time.

Email Marketing Templates Constant Contact

Constant Contact helps you to create and send beautiful, professional emails fast.

The software comes with hundreds of high-converting ready-made email templates. You also get a drag-and-drop email template builder that’s very intuitive to use.

Email Template Builder Software Constant Contact

For email campaigns, Constant Contact gives you full email marketing automation. The software has an automation workflow builder that makes it easy to create welcome emails and triggered emails.

The platform also comes with contact segmentation including the ability to resend emails to non-openers.

Email Automation Software Constant Contact

For email campaign tracking, Constant Contact’s software offers real-time reporting and robust email marketing analytics help you to monitor your success.

Constant Contact Analytics

As a bonus, Constant Contact’s platform offers email marketing surveys, polls, and coupons. For ecommerce, you can build online stores, or even complete ecommerce websites.

The software also comes with hundreds of email marketing integrations including Shopify, Salesforce, Eventbrite, WooCommerce, and more.

Features:

  • Full email marketing service platform provider
  • Email marketing
  • Marketing automation
  • Hundreds of email marketing templates
  • Drag-and-drop email editor
  • Marketing automation templates (‘playbooks’) on Ecommerce Pro plan
  • Bigstock image library
  • Facebook and Instagram photo integration
  • Smart artificial intelligence (AI) ecommerce marketing
  • Contact segmentation
  • Dynamic content
  • Contact list management
  • Resend emails to non-openers
  • Real-time email tracking tools and analytics
  • Event promotion and registration tool (Eventbrite integration)
  • Email analytics and reports
  • Subject line A/B Testing

Ease of Use:

  • Drag-and-drop email template builder
  • 100+ ready-made professional email marketing templates
  • Simple and intuitive user dashboard
  • Fast and easy to create an email marketing campaign
  • 20+ marketing automation templates on Ecommerce Pro plan

Constant Contact Pros and Cons:

Pros:
  • Complete professional email marketing software that’s very easy to use and ideal for small business
  • High email deliverability rates
  • Excellent email marketing analytics and real-time reporting
  • Award-winning customer support, knowledge base, video tutorials, and quick-start email marketing guides
Cons:
  • Email marketing automation could benefit from more advanced and flexible workflows
  • Marketing automation templates only available on Ecommerce Pro plan

Constant Contact Pricing:

Constant Contact Pricing

The Constant Contact email marketing service has three pricing plans based on the number of contacts on your list.

For up to 500 contacts, its Email plan starts at $20 per month and gives you email marketing with access to unlimited email templates.

The Email Plus plan starts at $45 per month and gives you access to email marketing automation, surveys, polls, and coupons.

The Ecommerce Pro plans starts at $195 per month and gives you 20+ marketing automation templates, as well as AI-driven email optimization, smart segments, and subject line recommendations.

All of these plans offer a 14-day Constant Contact free trial.

4. HubSpot – Best Email Marketing Platform For Enterprise

HubSpot Growth Platform is a complete, industry-leading CRM platform with every possible marketing tool and integration you need to grow better in 2021.

It’s email marketing tool is part of its Marketing Hub designed to help you grow traffic, convert visitors, and run marketing campaigns at scale.

Best Email Marketing Software HubSpot

Founded by the successful entrepreneurs Brian Halligan and Dharmesh Shah in 2006, HubSpot is the inbound marketing expert. With more than 95,000+ customers in over 120+ countries, its sales and marketing software is targeted (and priced) at midsize to large companies.

Despite this, you can still get access to is email marketing tool and to its CRM on its free plan. However, please note that you will only be able to send 2,000 emails per calendar month, and they will have HubSpot branding on them.

In order to get the full benefits and added functionality of the email marketing software platform you will need to upgrade to the premium editions of Marketing Hub.

Email Marketing Templates HubSpot

HubSpot’s email marketing software allows you to create emails automatically tailored to each recipient to help you boost your email open and clickthrough rates.

As the platform is powered by the HubSpot CRM, you can be confident the data you’re using to customize your emails is accurate.

You can also add smart rules to your email content with multiple versions for different audiences based on their list membership or lifecycle stage.

Email Template Builder Software HubSpot

For email automation, HubSpot’s platform allows you to create workflows based on different scenarios. With an easy-to-use workflow editor, you can create email campaigns from scratch or using pre-built templates.

Email Automation Software HubSpot

Hubspot’s email marketing software also enables you to optimize your campaigns with A/B testing and analytics. Its clean and colorful dashboard make it easy to see which subject lines get the most opens, and which content drives engagement and sales.

HubSpot Analytics

The platform makes it easy to discover what percentage of your subscribers either read, skimmed, or just glanced at your emails after opening them.

For connections, the HubSpot App Marketplace has over 550+ integrations for all of your favorite digital marketing tools.

Features:

  • Complete CRM software platform with free email marketing tool
  • Email marketing
  • Marketing automation
  • Drag-and-drop email builder
  • Goal-based email templates
  • Email personalization
  • A/B testing and analytics
  • List segmentation
  • Email health insights
  • Ad retargeting
  • Forms
  • Ad management
  • Live chat

Ease of Use:

  • Easy-to-use drag-and-drop email builder
  • Intuitive email marketing dashboard and interface
  • Easy-to-understand email marketing metrics
  • Seamless integration with CRM

HubSpot Pros and Cons:

Pros:
  • Simple, easy-to-use email marketing tool powered by HubSpot’s Growth CRM platform
  • Award-winning support and huge user community
  • Excellent knowledge base including HubSpot Academy (industry email marketing certification available)
Cons:
  • Full Marketing Hub has more of a learning curve to get full value but worth the effort
  • Feature restrictions and usage limits on free plan
  • Cost – premium plans with added email marketing automation functionality are very expensive compared to other email marketing software services on this list

HubSpot Pricing:

HubSpot Pricing

HubSpot has now added its email marketing tool to the free marketing tools available within the HubSpot CRM. However, free users are limited to only 2000 emails per month and come with HubSpot branding.

To benefit from added functionality of the Marketing Hub, priced packages start at $45 per month for the Starter plan. Here, for up to 1,000 contacts you get landing pages, forms, list segmentation, live chat and email health insights.

The Professional plan starts at $800 per month for up to 2,000 contacts and gives you access to email marketing automation, smart content and reporting.

The Enterprise plan starts at $3,200 per month for up to 10,000 contacts and gives you full access to all of the HubSpot Marketing Hub features.

Start free today with HubSpot.

5. GetResponse – Best Email Marketing Software And Funnel Builder

GetResponse is an all-in-one marketing platform that specializes in email marketing and marketing automation. The software also includes a suite of tools to help you create forms, pop ups, paid ads, landing pages, webinars, and complete sales funnels.

Best Email Marketing Software GetResponse

GetResponse has over 20 years of email marketing experience you can trust. Founded in 1998 by entrepreneur Simon Grabowski, GetResponse is now a multi-million dollar marketing company that serves businesses of any size.

Today, its innovative online marketing platform is known for great design, simplicity, and great user experience.

Email Marketing Templates GetResponse

GetResponse is full of must-have marketing tools. Its powerful email marketing software has over 500+ professional email templates, as well as easy-to-use drag-and-drop design tools.

The platform comes with segmentation so you can build custom segments based on specific criteria. You also get dynamic content for better personalization. And, you can deliver emails at your audience’s preferred time with its Perfect Timing Tool.

Email Template Builder Software GetResponse

For email automation, GetResponse’s software comes with built-in autoresponders to create automated drip email sequences to nurture your subscribers.

The software also makes it easy to design and trigger action-based automated email workflows to engage and sell more too.

Email Automation Software GetResponse

For ecommerce, GetResponse’s email marketing software helps you to monetize you email campaigns with shoppable messages and built-in ecommerce tools. You can simply add products from a GetResponse store or integrate your existing online shop.

The software easily integrates with PrestaShop, Shopify, and WooCommerce, and more.

GetResponse also enables you to run multi-channel email marketing campaigns through seamless integration with its other online marketing tools.

The software allows you to create landing pages and webinars to drive more traffic. And, as a big bonus, you also get access to GetResponse’s Conversion Funnel – its ultimate sales funnel software machine.

GetResponse Analytics

For reporting, GetResponse’s email platform helps you to track your email marketing campaign results in real-time through advanced email analytics. You can also easily A/B test email subject lines to discover what works best for your audience.

And, for email campaign results on the go, you can get them with the GetResponse Mobile App.

Features:

  • Professional all-in-one marketing platform
  • Email marketing
  • Marketing automation
  • 500+ ready-made email marketing templates
  • Pre-built marketing automation workflow templates
  • Autoresponders
  • List management
  • Segmentation
  • Transactional emails
  • Web push notifications
  • Abandoned cart emails
  • Landing pages
  • Lead magnet funnels
  • Sales funnel builder – Conversion Funnel
  • Webinars
  • Website builder
  • Sign-up forms
  • Paid ads (Google Ads, Facebook Ads, Social Ads Creator)
  • Live chat (new 2021)
  • A/B testing and analytics

Ease of Use:

  • Easy drag-and-drop email creator
  • 500+ professional email marketing templates
  • Prebuilt marketing automation workflow templates
  • Beginner friendly

GetResponse Pros and Cons:

Pros:
  • Easy-to-use. all-in-one email marketing software platform
  • User friendly marketing automation interface
  • All plans come with a 30-day free trial
  • Access to Conversion Funnel – its complete sales funnel building tool
  • Live Web Chat introduced in 2021 – chat directly with your customers and make more sales
  • All plans come with unlimited landing pages AND unlimited lead funnels – you can even build one complete sales funnel on the Basic plan
  • GetResponse’s platform is on both my Best Sales Funnel Software list and also my Best Landing Page Software list for 2021.
Cons:
  • Unlike other email marketing services on this list, GetResponse does not have a free plan but you do get a full 30-day free trial to test the software
  • The Enterprise plan is a big jump in price from the Professional plan but comes with transactional emails, and dedicated support for multiple accounts and users

GetResponse Pricing:

GetResponse Pricing

GetResponse’s email marketing service has four pricing plans based on your list size.

The Basic plan starts at $12.30 per month for up to 1,000 subscribers and gives you access to autoresponders with unlimited automation templates. You also get unlimited landing pages and a sales funnel.

The Plus plan starts at $40.18 per month and gives you access to the email automation builder for up to 5 workflows. You also get 5 sales funnels and to create webinars for up to 100 attendees.

The Professional plan is $81.18 per month and gives you an unlimited automation builder with web push notifications and unlimited funnels.

GetResponse also offer a Max plan that is customized and quote based if you have more advanced needs.

All of these plans offer a 30-day GetResponse free trial.

6. Moosend – Best Free Email Marketing Automation Plan

Moosend is an all-in-one email marketing software and marketing automation platform that your business deserves and won’t break your bank. Whether you’re a beginner or pro, Moosend can help you to create and send email campaigns hassle free.

Moosend’s platform gives you email marketing, marketing automation, email personalization, landing pages, subscription forms, and more.

Best Email Marketing Software Moosend

Founded in 2011, entrepreneurs Panos Melissaropoulos and Yannis Psarras set out to create an email marketing platform with world-class features to serve the biggest blue-chip companies, yet also be affordable to a small startup.

They succeeded. Today Moosend powers big and small companies around the world with flexible email marketing tools for all industries.

It’s service is trusted by huge global brands like Gucci, Domino’s Pizza, and Vogue, non-profits like TEDx and the Make-A-Wish foundation, as well as digital agencies like Ogilvy, Isobar, and the Mullenlowe Group.

In May 2021, Moosend was acquired by the customer experience management software company Sitecore.

Email Marketing Templates Moosend

To make email marketing simple, Moosend believes in drag-and-drop everything.

Not only does the software come with an easy drag-and-drop email builder, you also get drag-and-drop editors for automation, landing pages, and subscription forms too.

Email Template Builder Software Moosend

Each editor gives you access to a huge library of customizable templates. Each template is designed to convert and can be personalized with dynamic elements for better engagement.

For email marketing automation, Moosend’s platform enables you to create unique automation workflows quickly and easily.

Using pre-built email automation workflow templates, you can create infinitely scalable and advanced automation workflows with any triggers, conditional control steps, or actions.

Email Automation Software Moosend

For ecommerce, Moosend’s platform includes powerful email marketing features specially designed to boost sales from you online store.

Moosend’s cart abandonment email automation helps to recover lost sales with timely and relevant newsletters. What’s more, Moosend’s AI-driven product recommendation tool helps you to send the most relevant and timely offers to match your customers tastes.

Moosend Analytics

Moosend’s software also comes with reports full of easy-to-read analytics to help you optimize you email marketing campaigns. The platform makes it simple to track open rates, click-through-rates, bounce rates, forwards, and those that unsubscribe.

One of the best features from Moosend’s email analytics is click heatmaps that come with all its design templates. These help you to learn how your users navigate your emails, and on which link they clicked.

This email marketing data gives you valuable insights to better understand your audience, increase engagement and boost sales.

Whether you need integration for ecommerce, an online store, a CRM, or CMS, Moosend’s software enables you to connect to all your favorite tools without any developer skills.

Native integrations include Salesforce, Magento, PrestaShop, WordPress, and WooCommerce. Hundreds of additional digital marketing integrations are also available via Piesync and Zapier.

Features:

  • All-in-one advanced email marketing automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • Professional email marketing templates
  • A/B testing and data analytics
  • List segmentation
  • Drag-and-drop automation editor
  • Pre-built email automation workflow templates
  • Website and user tracking
  • Advanced reporting
  • Email personalization
  • Advanced personalization and list segmentation
  • AI-driven product recommendations
  • Weather-based recommendations
  • Landing pages and forms
  • Pre-made landing page templates
  • A/B testing and real-time analytics
  • Click heatmaps
  • 100+ digital marketing integrations

Ease of Use:

  • Super easy drag-and-drop email editor
  • Intuitive drag-and-drop campaign automation editor
  • Huge library of ready-made professional templates for email newsletters, landing pages, and subscription forms

Moosend Pros and Cons:

Pros:
  • All-in-one advanced email marketing automation tool
  • Easy to use – simple for a beginner but also provides advanced automation features that experienced marketers demand
  • Cost – affordable pricing, and great value for the full automation you get on the free plan
  • Pre-built workflow templates
  • Excellent customer support via email and live chat
  • Phone support available on premium plans
  • Huge knowledge base, comprehensive video tutorials, webinars, and Moosend Academy
Cons:
  • You have to have a paid plan to get access to landing pages, but this is a small issue – the fact you get full email automation and access to pre-built automation templates instead is a huge plus!

Moosend Pricing:

Moosend Pricing

Moosend’s email marketing service is available in three plans and is based on how many subscribers you have.

The Free Forever plan gives you access to all of Moosend’s core email marketing features at no cost for up to 1,000 subscribers with unlimited emails. Please note, landing pages and phone support are not included on the free plan.

The Pro plan starts at $8 per month for up to 1,000 subscribers and gives you access to transactional emails, phone support, up to 5 team members, and SMTP servers.

Moosend’s Enterprise plan gives you all of its features for up to 10 team members and includes custom reporting, an account manager, and support with onboarding and migration.

The Enterprise plan also comes with Single Sign-On (SSO) and Security Assertion Markup Language (SAML). Pricing for the Enterprise plan is customized based on your individual needs.

Start free today with Moosend (no credit card required).

7. ConvertKit – Best Email Marketing Software For Creators

ConvertKit is an easy-to-use audience building and email marketing platform for online creators. It excels at helping you to find your creative audience and turning them into your true fans.

ConvertKit comes with a suite of online marketing tools to help you easily share ideas, connect to your audience, and then sell you products and services. You get email marketing, automation, and advanced segmentation too.

Best Email Marketing Software ConvertKit

Founded by software entrepreneur Nathan Barry in 2013, ConvertKit is more than just an email marketing software company. Whether you’re a blogger, poet, painter, musician, chef, or designer, its mission is to help creators earn a living online.

Although, the email marketing software only comes with three starter email templates, you get an easy-to-use email designer tool that helps you to write simple emails that feel personal.

Email Marketing Templates ConvertKit

As you build your email list, ConvertKit’s software helps you to organize and understand your subscribers from just one list with tags and segments. Then, using smart filters, ConvertKit helps you to send highly targeted emails with content based on their interests and actions.

Email Template Builder Software ConvertKit

For automated emails, using templates you can set up the workflow path your subscribers will take through your funnel.

The software will then send emails automatically based on your subscribers journey.

Email Automation Software ConvertKit

The platform also offers A/B testing to test email subject lines. You can test two different lines to 30% of your list, and the system will then automatically deliver the winning copy to the rest.

For feedback, ConvertKit’s software comes with easy-to-read email marketing analytics to help you get quick insight into which emails perform best.

ConvertKit Analytics

ConvertKit’s software comes with over 100+ native email marketing integrations like Crowdcast, Teachable, Thinkific, Stripe, and Shopify. You can also access hundreds of more integrations using Zapier.

Features:

  • Email marketing software platform for creators
  • Email marketing
  • Email designer tool
  • Professional email templates
  • Marketing automation
  • Email automation workflow templates
  • Advanced list segmentation and management
  • Email sign-up forms
  • Landing pages
  • Commerce tool to sell digital products
  • 100+ integrations

Ease of Use:

  • Easy-to-use email designer tool – no HTML coding needed
  • Intuitive interface for setting up email campaigns
  • Excellent step-by-step guides and support

ConvertKit Pros and Cons:

Pros:
  • Very easy-to-use email marketing software with some powerful features
  • The ability to just have one list and use tags and segments to organize your subscribers by interests and actions
  • Free, simple landing page builder with attractive templates
  • Helpful creative community and knowledge base with how-to-guides, workshops, and podcasts
  • Easy to get started with a free account for your first 1,000 email subscribers but has limited features
Cons:
  • To use all of its features and capabilities there’s a little learning curve, but worth it when you realize all you can do with the automated funnels and sequences on the premium plans
  • Only three customizable email templates but you can create an unlimited number of your own

ConvertKit Pricing:

ConvertKit Pricing

ConvertKit’s email marketing service offers three pricing plans.

It’s Free plan enables you to send email broadcasts for your first 1,000 subscribers but comes with some limited features.

Priced plans offer email automation and more customized audiences.

The Creator plan starts at $25 per month and offers automated email funnels and sequences.

The Creator Pro plan starts at $50 per month and allows you to create Facebook custom audiences, has a Newsletter referral system, as well as subscriber scoring and advanced reporting.

Both of the paid plans offer a 14-day ConvertKit free trial and come with a 30-day refund guarantee.

8. Automizy – Best AI Email Marketing Software

Automizy is email marketing software platform that’s designed to increase your email open rates. With Mizy, its built-in artificial intelligence powered email tool, Automizy aims to improve your open rate by 34%.

With Automizy you get email marketing, automation, contact generation, analytics, integrations, and more.

Best Email Marketing Software Automizy

Automizy comes from a company with a proven history in email marketing software. Founded in 2014, its team previously built Protopmail, a successful old-school email marketing tool serving large volume senders in Central Europe.

Today, the Automizy email platform is trusted by names like Neil Patel and BigCommerce.

Automizy’s mission is help marketing consultants and SMB businesses make their email content more enticing to their target audience.

It does this by leveraging the power of AI to deliver the best email subject lines available so emails get opened more.

Email Marketing Templates Automizy

With the Automizy platform, its drag-and-drop editor make it very easy for anyone to create effective, high-performing emails. No coding skills needed.

The software’s power comes from Mizy, its AI-driven email subject line tester tool.

With Mizy, you can test subject lines before hitting send. Mizy’s AI software predicts the performance of your subject lines with scores based on data from over 1 million email campaigns.

Email Template Builder Software Automizy

To go further, with Automizy’s platform you can write up to 4 different subject lines for your automated emails. The Mizy email marketing algorithm then optimizes and sends the email variations with the highest open rates.

As a bonus, for those subscribers who don’t open your emails because the subject line didn’t resonate with them, Automizy can automatically resend a new email with an improved subject line.

Automizy’s software also comes with visual email marketing automation builder. You get full control of your email triggers using forms, tags, lists, or even website visits. You can even set up different types of funnels.

Email Automation Software Automizy

Automizy also offers plenty of email marketing analytics and conversion metrics in its colorful Reports section.

Automizy Analytics

Like most of the other top email marketing service providers on this list, Automizy make it easy to integrates your favorite digital marketing tools.

The platform comes with over 20 native integrations for contact generation, sales, automation, email verification, API, and ecommerce. Hundreds more are available through Zapier.

Features:

  • AI email marketing software platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • Email templates
  • Subject line tester
  • Visual automation builder
  • Contact management
  • List segmentation and personalization
  • Landing page builder
  • Sign-up form builder
  • CSV import
  • AB testing and analytics
  • 20+ native integrations and hundreds more via Zapier

Ease of Use:

  • Very easy to use suite of intelligent email marketing software tools
  • Clean, intuitive, and user-friendly dashboards
  • Two different email builders – simple and advanced
  • Super-easy visual email marketing automation builder

Automizy Pros and Cons:

Pros:
  • Easy-to-use professional email marketing automation platform
  • Good visual email marketing automation builder
  • AI-driven email subject line tool in increase
  • AI-driven email subject line generator (beta version available now)
  • Attractive pricing considering all the intelligent features
  • Help center with quick-start guides, and video tutorials
Cons:
  • Only 10 email templates to choose from but these can be fully customized
  • No free plan – only one pricing plan but Automizy offers a 14-day free trial and a 60-day money back guarantee

Automizy Pricing:

Automizy Pricing

Automizy’s email marketing service offers only one pricing plan based on how many active subscribers you have.

You can start for as little $9 per month for 200 contacts. For a closer comparison to other providers on this list, email marketing for 1,000 contacts starts at $29 per month.

This plan offers a 14-day Automizy free trial with a 60-day money back guarantee.

9. AWeber

AWeber is one of the most trusted email marketing software tools for small business. AWeber has everything you need to build professional emails even if you’re just starting out.

AWeber’s email software offers drag-and-drop email building, 700+ email templates, and a powerful autoresponder. You also get list management, email tracking, analytics, and web push notifications too.

Best Email Marketing Software AWeber

Founded in 1998 by the successful entrepreneur Tom Kulzer, AWeber’s mission is to deliver powerfully-simple email marketing software for small business that does 90% of the work for you. It says it leaves the last 10% for you to have fun!

Today, over 100,000 individuals and companies trust AWeber to manage their email marketing needs.

Email Marketing Templates AWeber

AWeber’s email designer tool comes with over 6000+ stock images and buttons. The platform also comes with unlimited image hosting for you to host your own images too.

As a bonus, AWeber partners with the graphic design platform Canva, so you can unlock its power for your email marketing images as well. Better still, you can do this without ever leaving your AWeber account.

Email Template Builder Software AWeber

For marketing automation, AWeber’s email marketing software also comes with a drag-and-drop campaign builder.

It’s platform includes pre-written email marketing campaigns so you can start sending messages right away.

Email Automation Software AWeber

Like the other top email marketing service providers, AWeber offers list segmentation with rules to target messages more effectively. It also has email tagging so you can organize your subscribers with tags and send target emails to the right audiences too.

If you already have an email marketing list with another provider, AWeber’s platform allows you to import a list of subscribers in XLS, XLSX, TSV, CSV, and TXT file formats.

To automate email content creation, AWeber makes it easy to broadcast blog posts as email newsletters with its auto-newsletter feature.

For ecommerce, AWeber’s software shopping cart integration enables you to email discounts and offers. You also get to send abandoned cart emails, and upsell emails to get them to return after they make a purchase.

AWeber offers industry leading email deliverability. As it doesn’t outsource the delivery of your emails, and it controls everything end-to-end, it ensures your messages hit the inbox (not the junk folder).

AWeber Analytics

AWeber’s email marketing platform also comes with plenty of analytics. It offers easy-to-read and pre-built data reports so you easily adjust your email campaigns from more clicks, opens, and sales.

Finally, AWeber connects with hundreds of integrations and services including Facebook, WordPress, Shopify, PayPal, Zapier, and more.

Features:

  • Full email marketing service provider
  • Email marketing
  • Email automation
  • Drag-and-drop email creator
  • 700+ email templates
  • 6,000+ stock images
  • Canva graphic design integration built-in
  • Drag-and-drop email campaign builder
  • Pre-written email campaigns
  • List segmentation and management
  • Email auto-newsletters
  • Landing page and form builder
  • Web push notifications
  • Email split testing
  • Email marketing analytics and reporting
  • Hundreds of digital marketing integrations

Ease of Use:

  • Very easy for beginners to setup an email marketing campaign
  • 700+ ready-made email templates
  • Easy-to-use drag-and-drop email creator
  • Pre-written email marketing campaigns
  • Easy subscriber list management

AWeber Pros and Cons:

Pros:
  • Easy-to-use email marketing software platform for beginner to pro
  • AWeber has a free plan to get you started (up to 500 subscribers)
  • 700+ library of professional email templates
  • Precise drag-and-drop email creator
  • Simple subscriber list management and segmentation
  • Excellent knowledge base, video tutorials, marketing guides, podcasts, and helpful 24/7 customer support
Cons:
  • Unfortunately, both subscribed AND unsubscribed contacts count towards you monthly subscriber quota, so you need to remember to delete unsubscribed contacts from your account to avoid higher costs.
  • Not as many advanced marketing automation workflow features compared to its competitors

AWeber Pricing:

AWeber Pricing

AWeber’s email marketing service has just two pricing plans based on how many subscribers you have.

The Free plan gives you access to everything you need to create emails and automate your email marketing. However, the free plan comes with AWeber branding and is limited to your first 500 subscribers with 3,000 email sends per month on only one list profile.

The Pro plan starts at $16.15 per month for up to 500 subscribers with unlimited email sends and gives you access to more advanced automation, split testing, tracking, and reporting.

Start free today with AWeber.

10. MailerLite

MailerLite is a simple email marketing solution for all types of businesses. Although its focus is simplicity, there’s nothing ‘lite’ about MailerLite. In fact, the email software is full of features.

MailerLite offers advanced email marketing campaigns, automation, landing pages and surveys. You can also create pop-ups, sell digital products, and build complete websites all on the same email platform.

Best Email Marketing Software MailerLite

To MailerLite, ‘lite’ means providing simple intuitive solutions for complicated tasks. And, it’s software has done this successfully this from day one.

MailerLite was created in 2010 out of a web design agency with a passion for email marketing. Today, over 1.2 million businesses, startups and freelancers worldwide use MailerLIte. Its email platform is trusted by big brands like BMW, GoPro, and Marvel.

Email Marketing Templates MailerLite

MailerLite comes with a large gallery of professional email newsletter templates and a nice drag-and-drop email editor. Pre-built blocks within the email editor support a variety of designs, video, social media, and dynamic content for personalization.

For social media, the email editor allows you to integrate your content directly into your emails. You can seamlessly integrate Twitter, Facebook, and Instagram posts to boost your email marketing further.

For ecommerce, MailerLite’s software allows you to search for, and insert, your products into your emails without leaving the drag-and-drop-editor either.

Email Template Builder Software MailerLite

For email marketing automation, MailerLite’s super-intuitive automation editor enables anyone to build a new workflow within minutes.

Email marketing automation comes with tags and segmentation for different interests, actions, and behaviors. You can easily send personalized content, reward loyal customers, and automatically send abandoned cart or product recommendation emails to boost your sales.

Email Automation Software MailerLite

For email marketing analytics, MailerLite’s platform comes with critical metrics to help you optimize your campaigns.

With easy-to-view reporting in a user-friendly dashboard, you can track opens and clicks, link activity, and device breakdown.

MailerLite Analytics

MailerLite makes it easy to enhance your workflows and leverage customer data through integrations with Shopify, WordPress, WooCommerce, Stripe, Zapier, and a whole lot more.

Features:

  • Complete email marketing service provider
  • Email marketing
  • Email automation
  • Drag-and-drop email editor
  • Built-in photo editing
  • Email and newsletter templates
  • Subscriber management
  • Segmentation and personalization
  • A/B split testing and analytics
  • Deliver by time zone, and auto resend
  • RSS campaigns
  • Surveys, click maps, and opens by location
  • MailerSend – Transactional email service
  • Landing pages, forms, and pop ups
  • Website builder
  • Integrations and developer API

Ease of Use:

  • Simple, clean, and intuitive interface for beginners and pros
  • Professional, ready-made templates for email newsletters, landing pages, pop ups, and websites.
  • Software also comes with a very easy-to-use landing page builder

MailerLite Pros and Cons:

Pros:
  • Simple, easy-to-use email marketing software with advanced features
  • Free plan for up to 1,000 subscribers
  • Cost – more affordable than some competitors as you increase subscribers
  • Excellent email deliverability – one of the highest you can find
  • Excellent customer support, knowledge base, guides, webinars, and MailerLite Academy
Cons:
  • MailerLite does not support some advanced automation triggers that come directly from website or webpage visits (consider ActiveCampaign if you need this feature)

MailerLite Pricing:

MailerLite Pricing

MailerLite’s email marketing service has only two pricing plans; a forever free plan, and premium plan based on how many subscribers you have.

The Free plan offers 12,000 emails per month for up to 1,000 subscribers. Please note, this plan feature restrictions, and emails have MailerLite branding.

The Premium plan starts at $10 per month with unlimited email sends per month to 1,000 subscribers, and gives you full access to all of it email marketing tools.

You can get free access to premium features with a 14-day MailerLite trial.

11. Omnisend – Best Omnichannel Email Marketing Software

Omnisend is an omnichannel email marketing service platform designed for high-growth ecommerce businesses.

With Omnisend you can integrate more channels in your automation workflows, and send more personalized marketing messages to the right person, at the right time, using the right channel.

Omnisend offers omnichannel email marketing, ecommerce marketing automation with the additional power of SMS marketing too. Its software is unique in that you can add up to five channels in your workflows to better connect to your customers.

Best Email Marketing Software Omnisend

Omnisend started life in 2014 as the email marketing platform Soundest created by the successful entrepreneurs Rytis Lauris and Justas Kriukas. In 2017, it became Omnisend.

Today, Omnisend is now also among Shopify’s Top 5 apps for email marketing and automation.

What’s more, Omnisend is trusted by over 50,000+ in customers including big brands like Unilever, Samsung, and Hallmark.

Email Marketing Templates Omnisend

Omnisend’s email platform is purpose-built for nimble ecommerce business. The software comes with a drag-and-drop email editor and a library of professional templates to help you create on-brand, shoppable emails in minutes, no coding needed.

Omnisend’s email editor also makes it easy to add your products, and include dynamic discount codes to your emails to increase engagement and boost sales.

You can even gamify your emails with online scratch cards to deliver more fun.

Email Template Builder Software Omnisend

For ecommerce automation, the Omnisend platform has its own drag-and-drop editor too. It also comes with an automations library of pre-built ecommerce workflows.

From welcome messages to cart recovery, and cross-sells to customer reactivation emails, Omnisend has a workflow already designed and ready for you to get started.

Email Automation Software Omnisend

The automation software allows you to do A/B split testing to see which channel, incentive or subject line drives the most conversions. You can also run automation splits to tailor your special offers and incentives for multiple personalized messaging paths.

To tap into Omnisend’s powerful omnichannel marketing you get to combine up to five channels all on its single platform including:

  • Email
  • SMS
  • Web Push Notifications
  • Google Retargeting Sync
  • Facebook Retargeting Sync

Retargeting contacts on Google makes use of Omnisend’s segments that are dynamically synced with Google Customer Match. This helps you to get extra customer reach on Google Ads Network and YouTube.

The Omnisend platform is also dynamically synced with Facebook Custom Audiences so you can retarget contacts on Facebook too. This means you get extra customer reach on Instagram as well.

Omnisend’s email list segmentation and management comes under its Customer Intelligence feature. Here you can use AI-driven customer analytics, segmentation, and insights to uncover high-impact ecommerce targeting opportunities based on real marketing data.

Omnisend Analytics

For lead generation, Omnisend’s software enables you to create customizable popups, landing pages, signup boxes, and even a ‘wheel of fortune’ feature.

For email marketing reporting Omnisend gives you your aggregate sales and performance metrics in an easy-to-view sales dashboard.

The Omnisend platform is fully integrated with all the major ecommerce platforms including Shopify, Shopify Plus, BigCommerce, Magento, PrestaShop and WooCommerce.

It has over 50+ additional native integrations, and the ability to connect to hundreds more through Zapier.

Features:

  • All-in-one omnichannel email marketing automation platform
  • Email marketing
  • Ecommerce marketing
  • Omnichannel marketing automation
  • Drag-and-drop email builder
  • Email templates
  • Email scratch cards and dynamic discount codes
  • Automation editor with pre-built workflows
  • SMS and MMS Marketing
  • Omnisend Wheel Of Fortune
  • Web Push Notifications
  • Audience Sync for Ads
  • Google Retargeting Sync
  • Facebook Retargeting Sync
  • Segmentation
  • Transactional emails
  • Customer Lifecycle stages
  • A/B testing and analytics
  • Funnels, popups, and forms
  • Campaign click maps

Ease of Use:

  • Quick to setup, user-friendly interface, and seamless integrations with ecommerce platforms
  • Intuitive drag-and-drop email builder
  • Pre-built automation workflows
  • 9.3 overall ease-of-use rating from G2 business software reviews

Omnisend Pros and Cons:

Pros:
  • All-in-one omnichannel email marketing automation platform
  • Easy-to-use email automation editor with pre-built workflow library
  • 5 marketing channels for connecting with your customers
  • Seamless integration with all the main ecommerce platforms
  • Free plan with 15,000 emails per month
  • Excellent knowledge base, reports, library, podcast, onboarding course, and Omnisend Academy
  • First class 24/7 customer support with dedicated account managers to help you grow your business
Cons:
  • SMS and MMS marketing not available on the free plan
  • Monthly SMS credits only available on Pro and Enterprise plans. If you are on the Standard plan, or you’re sending more texts than usual, you’ll need to buy SMS credits.

Omnisend Pricing:

Omnisend Pricing

Omnisend’s email marketing service has four pricing plans based on your number of contacts.

The Free plan offers up to 15,000 emails per month and comes with sign-up forms, landing pages, and funnels.

To get access to Omnisend’s marketing automation and SMS you will need a priced plan.

Here, the Standard plan starts at $13 per month. The Pro plan starts at $80 per month. The Enterprise plan has custom pricing based on your individual business software needs.

All of these plans offer a 14-day Omnisend free trial, no credit card required.

12. Benchmark Email – Best Multi-Lingual Email Marketing Software

Benchmark Email is an email marketing service provider that helps businesses of any size thrive with online sales and marketing solutions.

Benchmark Email’s platform gives you email marketing, automation, lead generation, landing pages, reporting, and plenty of integrations.

Founded in 2004 by successful entrepreneurs Curt and Denise Keller, Benchmark Email comes with world class support. Its platform is available in nine different languages, with offices in fifteen countries across the globe.

Although, its focus is on SaaS marketing tools for SMB, its email platform is trusted by big brands like Audi, ReMax, Courtyard Marriot, and Office Depot.

Best Email Marketing Software Benchmark

Benchmark Email’s service helps you to engage subscribers, nurture leads, send beautiful, responsive emails and track your results. Whether you’re an email newcomer or HTML expert, Benchmark’s suite of email tools has something for everyone.

Benchmark’ s email builder has pre-built templates for any occasion. You can choose by industry or holiday type. The builder makes it easy to change the look and feel of your email templates with great color scheme palettes that just take one click.

Email Marketing Templates Benchmark

One of Benchmark Email’s unique features is photo editing. The software allows you to enhance your images right in the email editor.

You can adjust color, add effects, stickers, or even add a message with different fonts over your email photos.

Email Template Builder Software Benchmark

Another cool feature from Benchmark Email is its Inbox Checker. Powered by the email experts Litmus, the Inbox Checker allows you to check that your emails look good in different email environments before sending.

Preview your email  for any browser, any mobile device, as well as several Windows and Mac OS email inbox clients.

Benchmark Email’s marketing automation platform allows you to send automated email series that are triggered by website and email engagement.

It also comes with pre-built marketing automation templates, and makes it easy to create welcome series, purchase confirmation, abandoned cart, or follow-up series email workflows.

Email Automation Software Benchmark

There’s even an RSS option that allows you to automatically send your subscribers an email when you update your blog or any RSS feed.

For lead generation, Benchmark Email’s software offers list building sign-up forms, pop ups, as well as polls and surveys. You also get an intuitive drag-and-drop landing page builder with templates that are proven to convert.

Benchmark Analytics

For email analytics, Benchmark Email’s platform includes a robust set of A/B testing tools and reporting.

You can track email opens, links clicked, and customer activity in real time to see which emails bounced and improve your future campaigns.

Finally, Benchmark Email’s platform integrates with over 1,500+ services including WordPress, Facebook, Google, PayPal, Shopify, Zapier, and more.

Features:

  • All-in-one email marketing platform for SMB
  • Email marketing
  • Marketing automation
  • Drag-and-drop email builder
  • Photo-editing inside email builder
  • Pre-built email templates
  • HTML code email editor option
  • RSS emails
  • Lead generation
  • Sign-up forms, pop ups, polls and surveys
  • Visual inbox checker powered by Litmus
  • Drag-and-drop landing page builder with templates
  • List management and segmentation
  • Contact rating
  • A/B testing, analytics, and reporting
  • 1,500+ integrations
  • Benchmark RESTful API for developers

Ease of Use:

  • Intuitive drag-and-drop email builder
  • Pre-made email templates with photo editing
  • Simple-to-use visual automation workflow editor
  • Easy-to-use interface to navigate between campaigns, managing lists, and sharing reports
  • One of the easiest email marketing automation services you can find

Benchmark Email Pros and Cons:

Pros:
  • Very easy-to-use, full featured email marketing automation platform for SMB
  • Contact rating feature to see which contacts are more engaged with your emails
  • Unlimited sending capability up to 2 million subscribers
  • Email engagement specialist included in both free and paid accounts to help you develop and overall email marketing strategy
  • 24/7 support via chat and email available to both free and paid accounts, video tutorials, and email marketing best practices guides
  • Benchmark is available in 9 different languages
Cons:
  • No free trial, and the free starter plan only offers up to 250 emails per month
  • Automations are not as advanced as some of the other big email marketing service providers on this list
  • Quite a few users report email deliverability issues but support does respond quickly to these issues with help

Benchmark Email Pricing:

Benchmark Pricing

Benchmark Email’s service provides three plans based on how many contacts you have.

Benchmark’s Free Starter Plan lets you test the software with up to 250 emails per month.

With this you get basic email marketing and Lite marketing automation. You also get simple lead generation and basic reporting.

The Pro plan starts at $13 per month for 500 subscribers, and gives you access to advanced email marketing, advanced lead generation, and pro marketing automation with unlimited emails.

The Enterprise plan for large subscriber lists is custom priced for your individual needs.

Start free today with Benchmark Email.

13. SendPulse – Best Email and Messenger Marketing Platform

SendPulse is an email and messenger marketing platform. It is built for sending emails, web push notifications, SMS, Viber, and creating chatbots for Facebook, Telegram and WhatsApp.

With SendPulse you can automate your email marketing, and combine all your delivery channels on one communication platform.

SendPulse comes from a team with market-leading experience in SMS and email marketing. It was created in 2015, by the successful software entrepreneur Constantine Rozenshtraus-Makarov, who also founded the mass internet marketing tool AtomPark Software in 2001.

Today, SendPulse’s multi-channel marketing automation platform is trusted by more than 1.3 million users.

What’s more, its software is used by some of the biggest brands including Swatch, Samsung, Radisson Blu, and PricewaterhouseCoopers.

Best Email Marketing Software SendPulse

SendPulse’s suite of email marketing tools allows you to collect users’ contact information, create responsive templates, and set up automated flows.

You get 130+ free email templates for events and promotions, together with a drag-and-drop email template builder. SendPulse gives you free hosting to upload your own pictures too.

Email Marketing Templates SendPulse

For email campaigns, SendPulse’s platform gives you both promotional and transactional emails. You can create AMP emails, as wells as interactive emails with elements like accordions, carousels, and reviews, to increase subscriber engagement.

To improve email deliverability, SendPulse comes with a spam checker so that you can check your email campaigns before your send them.

The software also gives you an email verifier to verify email addresses on your email list to improve your deliver rates too.

Email Template Builder Software SendPulse

SendPulse’s email automation is handled by its Automation 360 platform.

You can set up trigger flows using emails, web push notifications, and SMS messages based on your customers’ behavior.

You also get to send different email messages based on other variables, conditions, and events.

Email Automation Software SendPulse

SendPulse’s expertise is messenger marketing. Its platform allows you to create chatbots, develop auto-reply chatbot workflows, and deliver personal and promotional campaigns via messengers.

SendPulse’s messenger marketing also includes Facebook Chatbot, Telegram Chatbot, and Viber.

SendPulse Analytics

For lead generation, SendPulse’s software gives you landing pages, subscription forms, and pop ups to grow your email list.

For reporting and analytics, SendPulse’s platform offers A/B testing, click maps, geographic stats, device stats, error stats, as well as open rates and click rates.

For detailed statistics on the go, the SendPulse App for iOS and Android enables you to manage your email marketing for when you’re out of the office.

Finally, the SendPulse email service comes with user access levels, a developers API, and more than 40+ native integrations for CRM, CMS, and ecommerce.

You can easily connect to Shopify, Salesforce, HubSpot, PayPal, WordPress, WooCommerce, Amazon Seller Central, Slack, GoToWebinar, and more through Zapier.

Features:

  • All-in-one email and messenger marketing automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • 60+ email templates
  • Drag-and-drop Automation 360 workflow editor
  • SMS marketing and bulk SMS service
  • Web push notifications
  • Facebook, Telegram, and WhatsApp chatbots
  • Chatbots app and Viber
  • Transactional emails
  • Customer relationship management (CRM)
  • Personalization and segmentation
  • Landing pages, subscription forms, and pop ups
  • A/B testing and analytics
  • Email verifier and spam checker
  • SMTP service
  • SendPulse API and webhooks
  • 40+ native integrations (more via Zapier)

Ease of Use:

  • Intuitive and user-friendly email marketing interface
  • Easy-to use drag-and-drop email editor
  • Drag-and-drop multi-channel automation workflow editor

SendPulse Pros and Cons:

Pros:
  • Easy to use and affordable multi-channel email and SMS messenger marketing platform
  • Good free plan for business owners with small contact list – free for up to 15,000 emails per month and for up to 500 subscribers
  • Cost- attractively priced plans with unlimited promotional emails on subscription plans
  • ‘Pay As You Go’ pricing options for each plan – starts at $32 for 10,000 emails ($0.0032 per email)
  • Great knowledge base with email marketing guides, tutorials, how-to-videos, SendPulse Academy, and 24/7 customer support in 6 languages
Cons:
  • No email marketing automation workflow templates but Automation 360 editor is pretty intuitive to create your own workflows
  • Email campaign approvals have to be vetted by SendPulse support team to prevent spam or illegal email practices – some users report this has taken a bit of time
  • Other users report that some emails were blocked by SendPulse even though they were not spam – many of these issues seem to be related to filter settings which you need to set carefully if you decide to use

SendPulse Pricing:

SendPulse Pricing

SendPulse’s email marketing service offers four pricing plans based on your mailing list size.

The Free plan give you all the core features for email marketing for up to 500 subscribers and up to 15,000 emails.

The Standard plan starts at $6.40 per month with expanded email features for three users.

The Pro plan starts at $7.68 per month and give you full email marketing access for 10 users.

The Enterprise plan starts at $10.75 per month and removes all feature limits for large companies.

SendPulse also has Pay As You Go email pricing for each plan. Pricing starts at $32 for 10,000 emails or $0.0032 per email.

If you’re a business with an email list of over 5 million subscribers, SendPulse can offer you a VIP plan. For this you need to contact its sales team.

Start free today with SendPulse.

14. Campaign Monitor

Campaign Monitor is an email marketing and automation platform that’s easy to use yet extremely powerful. It gives you everything you need to run professional email marketing campaigns to grow your business.

Campaign Monitor comes with a drag-and-drop email builder, a visual customer journey designer, creative marketing strategies, and real-time performance metrics.

Along with its global award-winning customer support and 99% customer satisfaction rate, Campaign Monitor is one of the best email marketing tools to help you achieve success.

Best Email Marketing Software Campaign Monitor

Founded in 2004 by the entrepreneurs Ben Richardson and David Greiner, Campaign Monitor is now part of the marketing technology company CM Group. The email software is trusted by over 2 million marketers at over 250,000+ small and medium-sized businesses around the world.

Well-known brands such as Adidas, TopShop, Huffington Post, Rip Curl, and Showtime use Campaign Monitor to drive their online business.

Email Marketing Templates Campaign Monitor

Campaign Monitor makes it easy to create emails. The platform comes with hundreds of professionally-designed email templates and an email designer tool. The software now has a free image gallery too.

One of the neat features of the designer tool is its email template management for teams. Here, you can lock sections of your email templates so that your team only updates what you want them to – ensuring that you stay on brand.

Email Template Builder Software Campaign Monitor

Campaign Monitor’s email service makes marketing automation simple too. Its visual journey designer tool helps you to easily create personalized customer journeys.

Using data lists and dynamic segmentation, it is easy to send and automate your emails with triggers based on customer behavior and actions. Better still, it helps you to send more timely emails that keep your audience engaged, and automatically drive more revenue.

Email Automation Software Campaign Monitor

As well as A/B email split testing, Campaign Monitor’s automation software now comes with a broken link checker.

Its Link Review tool automatically searches your emails and flags any hyperlinks that might be broken or outdated. It’s a very handy tool that can save you a lot of time and money that other email marketing service providers on this list don’t have.

Campaign Monitor Analytics

For email analytics and reporting, Campaign Monitor’s software gives you easy-to-read email metrics on your user geography, engagement, and acquisition. You also get actionable insights on how to improve your email marketing strategy.

Campaign Monitor seamlessly connects to over 250+ pre-built apps and integrations so you can connect to your ecommerce platform, CRM, or website.

Shopify, Salesforce, WooCommerce, , Rungopher, RedArc, Unbounce, and WordPress are just some of the many key integrations possible.

Features:

  • All-in-one email marketing and marketing automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email tool
  • Hundreds of email templates
  • Free image gallery
  • Visual automation workflow designer
  • Personalization and segmentation
  • Transactional emails
  • Broken link detection
  • Sign-up forms
  • A/B split testing and analytics
  • 250+ native integrations and apps
  • Campaign Monitor API

Ease of Use:

  • Very easy and intuitive for beginners to create emails
  • Simple drag-and-drop email designer with 100+ email templates
  • Email automation journeys are easy to build
  • List segmentation easy to setup and manage

Campaign Monitor Pros and Cons:

Pros:
  • Extremely easy-to-use email marketing automation software platform
  • Huge selection of nice, professionally-designed email templates
  • Super easy email designer tool with solid automation features
  • High-volume mass email sending capability
  • Good email marketing resources hub with how-to-guides, best practices, and videos
  • Award-winning customer support and 99% customer satisfaction rate
  • Company passionate about volunteering and prides itself on making a huge impact in the community. Operates an employee-driven Giving Back program and works closely with kids programs and food banks.
Cons:
  • Cost – as you increase your email subscribers, plans get expensive in comparison to other email marketing service providers on this list
  • No advertised free plan – however Campaign Monitor does allow you to create an account and send a campaign to five subscribers. For more than five people you need a paid plan.
  • Software could benefit from a proper landing page creator and landing page templates
  • No CRM so you need to import your email lists for every send or integrate your own
  • Only 6 sign-up form templates

Campaign Monitor Pricing:

Campaign Monitor Pricing

Campaign Monitor’s email marketing services offers three pricing plans based on your number of contacts.

The Basic plan starts at $9 per month and allows you send up to 2,500 emails.

The Unlimited plan starts at $29 per month and gives you unlimited emails and priority customers support via email.

The Premier plan starts at $149 per month. This plan gives you access to advanced segmentation and tracking, as well as the email builder section locking. You also get access to its premier phone and email support.

Start today with Campaign Monitor.

15. SendGrid – Best Email Marketing Platform For High-Volume Sending

SendGrid (also known as Twilio SendGrid) is a cloud-based email marketing automation service for developers and marketers that need scalability and delivery expertise.

SendGrid is not for beginners, but aimed at big startups and ecommerce enterprises that need high volume sends. Its email marketing platform is truly a mail server built for developers by developers.

SendGrid offers an email platform the eliminates the cost and complexities that developers face with building their own email infrastructure to send emails on a large scale.

The SendGrid email service gives you email marketing API, marketing automation, SMS marketing, and web push notifications. You also get powerful list segmentation, A/B testing, customizable and flexible APIs, real-time analytics, and 24/7 expert phone or chat support to help you scale.

Best Email Marketing Software SendGrid

SendGrid was founded in 2009 by Isaac Saldana, Jose Lopez, and Tim Jenkins; three entrepreneurs who set out to solve the big problem of email deliverability. They succeeded in their mission.

Today, SendGrid is trusted by over 80,000+ customers to send more than 90 billion emails every month.

Some of the biggest global brands like eBay, Uber, Spotify, Airbnb, Yelp, and Instacart use SendGrid as their email marketing service provider.

With about 20% of emails never reaching the inbox, SendGrid’s platform solves this problem for developers with world class deliverability expertise. It provides quick and easy integration through an SMTP relay as well as robust and flexible email APIs.

To get industry leading email deliverability rates of over 96%, SendGrid’s platform offers email authentication, dedicated IP addresses, and IP reputation scoring. Its service also gives you internet service provider (ISP) monitoring, a sender policy framework (SPF), domain keys, and ISP feedback loops.

SendGrid’s email software also protects server-to-server connections, and uses outbound spam monitoring so you emails don’t disappear.

Email Marketing Templates SendGrid

Creating emails with Sendgrid’s flexible email editors is actually quite easy. The platform allows you to quickly create emails with a drag-and-drop email editor, or a feature-rich HTML code editor with visual preview. You can even use both.

Its Email Testing feature allows you to run inbox rendering previews, spam testing, and link validation so you know every email is perfect before you hit ‘Send’.

Email Template Builder Software SendGrid

Sendgrid’s email automation editor is enabled by entering a single contact. You can create single, recurring emails or set up automatic time-based email drip campaigns workflows.

Although, the software does not come with a drag-and-drop workflow editor, you still get a centralized view of all your email triggers and timing of your email series.

Email Automation Software SendGrid

With real-time analytics and reporting, the SendGrid platform allows you see your aggregate email marketing performance, as well as individual email content and statistics, all in one view.

You can track email requests, deliveries, clicks, opens, blocks, spam rate, bounce rates, and those that unsubscribe.

SendGrid Analytics

For integrations, the SendGrid email marketing platform integrates with any application through its API or a SMTP relay.

In particular, SendGrid integrates with key marketing solution partners including Amazon Web Services, Microsoft Azure, 250ok, eDataSource, FullContact and Simon.

Features:

  • Email marketing automation service for developers and marketers
  • Email marketing
  • Marketing automation
  • Auto-responders
  • Visual drag-and-drop email template editor
  • HTML code email editor
  • Customizable email templates
  • Dynamic content
  • List management and segmentation
  • Transactional emails
  • Sign-up forms
  • Twilio programmable SMS messaging
  • Spam analysis and blocker
  • Dedicated IP Addresses
  • SendGrid API
  • SMTP service
  • Event webhooks
  • AB testing and analytics
  • Access controls and permissions
  • Integrations via REST API or SMTP

Ease of Use:

  • Overall, SendGrid is not easy to use if you’re a beginner – platform aimed at those with developer experience
  • Despite not really suitable for beginners, creating a workflow in SendGrid’s email automation editor is actually quite easy
  • Ready-made email templates now available

SendGrid Pros and Cons:

Pros:
  • Powerful email API and marketing campaign software for developers and marketers that need scalability and deliverability expertise
  • Scalability– its platform delivers more than 80 billion emails every month
  • Deliverability – industry-leading email inbox deliverability rates at over 96%
  • Free Email API plan with 100 emails per day forever
  • Generous free marketing campaign plan for up to 2,000 contacts and 6,000 emails per month
  • Offers two types of flexible pricing for both Email API plans and Marketing Campaign plans
  • Good knowledge center, email marketing guides, developer resources, videos, podcasts, webcasts, and 24/7 expert support
Cons:
  • Not easy for beginners – steep learning curve if you don’t have any technical IT, or software developer experience
  • No landing page builder or CRM – will need to integrate your own CRM platform
  • Email marketing automation workflow editor is not drag-and-drop
  • No pre-built automation workflow templates

SendGrid Pricing:

Many users point out that SendGrid’s pricing is very complicated, so here’s the simplified version.

Sendgrid’s email marketing service plans are divided in two categories:

  • Email API plans that integrate email into your app or website, and
  • Marketing campaign plans where you design and send email marketing campaigns and automations like most of the other top email service providers (ESP) on this list
SendGrid Email API Pricing

For Email API Plans, SendGrid offers four plans based on the number of emails that you send.

The Free plan allows you send up to 100 emails per day forever.

The Essential plan starts at $14.95 per month to send up to 40,000 emails.

The Pro plan starts at $89.95 per month to send up to 100,000 emails.

The Premier plan is custom priced and is designed for those who need to send over 1.5 million emails per month.

SendGrid Marketing Campaigns Pricing

For Marketing Campaign Plans, SendGrid’s email marketing service offers three plans based on your number of contacts.

The Free plan gets you started with email marketing and automation for up to 2,000 contacts and 6,000 emails per month.

The Basic plans starts at $15 per month. Please note that although this plan allows you to send up to 15,000 emails per month to up to 5,000 contacts, it does NOT include marketing automation. For higher email send and contact limits with automation, you will need to use the Advanced Plan.

The Advanced plan starts at $60 per month for 50,000 emails and 15,000 contacts. This plan gives you access to all of SendGrid’s email marketing features.

Start today with SendGrid.

16. Mailchimp – Most Popular Email Marketing Software

Mailchimp is an all-in-one integrated email marketing platform for small business. It is the most well-known email marketing software in the world.

Mailchimp gives you email marketing, marketing automation, audience management, as well as insights and email analytics.

With its creative tools, you can now also build landing pages, social ads, postcards, and complete websites and ecommerce stores all from one place.

Best Email Marketing Software Mailchimp

Founded in 2001 by the billionaire entrepreneurs Ben Chestnut and Mark Armstrong, over 1 billion emails are sent each day on the Mailchimp platform.

Although, the software is aimed at individuals and small business, big brands like PayPal, Vimeo, TED, TransferWise, and Penguin Random House use Mailchimp too.

Email Marketing Templates Mailchimp

Mailchimp’s email software comes with over 100+ pre-designed email templates and an easy-to-use drag-and-drop builder.

Email Template Builder Software Mailchimp

For marketing automation, Mailchimp’s platform has a visual customer journey builder. This tool makes it easy to design workflows that take your customers from prospect to purchase.

From within the journey builder you can automatically deliver relevant and personalized email messages to your customers based on their interactions and behaviors.

Email Automation Software Mailchimp

For segmentation, Mailchimp’s software comes with a CRM. It lets you use tags to organize your contacts based on interactions, level of engagement, and anything else you feel is important.

As a bonus, the platform offers a selection of ready-made segments – based on email campaign activity, purchase history, customer lifetime value (CLV), and more – so you can start targeting right away.

You can also send personalized product recommendation emails for your ecommerce store.

Mailchimp Analytics

Mailchimp’s platform gives you email reporting with insights and analytics all in one place.

You can compare your open, click, and unsubscribe rates to your industry peers. View click maps to find out what makes your subscribers click. You can also track your ROI with detailed revenue reports too.

And, for email marketing metrics on the go, there is a Mailchimp mobile app for both iPhone and Android.

The Mailchimp email marketing platform comes with over 250+ integrations. Ecommerce and payment tool integrations include Magento, PrestaShop, ShopSync, Shopware, SamCart, BigCommerce, WooCommerce, and more.

Features:

  • All-in-one email marketing and marketing automation platform
  • Email marketing
  • Drag-and-drop email builder
  • 100+ email templates
  • Marketing automation
  • Visual customer journey builder
  • Segmentation and behavioral targeting
  • Personalization and dynamic content
  • Transactional emails
  • Customer relationship management (CRM)
  • Landing pages, sign-up forms, surveys, and pop ups
  • Landing page builder and templates
  • Click maps
  • Smart recommendations
  • A/B testing and email analytics
  • Reports and insights
  • Website builder
  • Mailchimp app
  • 250+ integrations (more through Zapier)

Ease of Use:

  • Simple, easy-to-use drag-and-drop email builder
  • 100+ email marketing templates
  • Intuitive visual customer journey workflow builder
  • Easy-to-digest reporting and email analytics

Mailchimp Pros and Cons:

Pros:
  • Popular, easy-to-use, all-in-one email marketing automation service
  • Free plan for up to 2,000 contacts and 10,000 email sends per month (note the daily limit is 2,000 sends per day)
  • Good lead generation ability with  landing pages, sign-up forms, surveys, and pop-ups
  • MailChimp 101 email marketing guides, tutorials, marketing tips, podcasts, case studies, community, and award-winning 24/7 customer support
Cons:
  • Cost – once you hit your subscriber limit on the free plan, pricing gets expensive
  • Free plan only allows you to have 1-step automations
  • Overall platform limited for complex or advanced marketing automations in comparison to the top email software service providers on this list
  • Mailchimp’s platform groups a lot of its email marketing features together which sometimes makes individual features harder for beginners to be aware of or find
  • Platform not suitable for affiliate marketers – Mailchimp’s email policy has strict guidelines that prohibits the use of its software for affiliate marketing. Mailchimp is known to cancel accounts that are in breach of this rule.

Mailchimp Pricing:

Mailchimp Pricing

Mailchimp email marketing service has four pricing plans.

The Free plan gives you all the tools you need to start marketing for up to 2,000 contacts. But, you can only have 1-step automations.

The Essentials plan starts at $9 per month is for growing businesses who need more email customization and 24/7 support. Please note that you only get up to 500 contacts for this price.

The Standard plan starts at $14 per month and is aimed at advanced businesses that want more automations and data-powered tools. Please note, like the Essentials plan, you only get up to 500 contacts for this price.

Mailchimp’s Premium plan starts at $299 per month and is for high-volume senders and gives you access to all of its email marketing features and phone support. The Premium plan starts for email lists up to 10,000 contacts.

Start today with Mailchimp.

17. EmailOctopus – Most Lightweight Email Marketing Software

EmailOctopus is a simple email marketing service with a mission to make email marketing easier and cheaper. It has email tools for entrepreneurs and small businesses that are quick to master and come at an affordable price.

EmailOctopus offers email marketing, marketing automation, segmentation, forms and landing pages to grow your email list, and analytics to track your campaign results.

Best Email Marketing Software EmailOctopus

Founded in 2014 by digital entrepreneur Jonathan Bull, EmailOctopus believes in keeping it simple and doing good. Simplicity shapes every email feature it builds.

Better still, EmailOctopus is committed to building an ethical and sustainable email company that gives back to its customers, its team and the community.

Today, EmailOctopus is still 100% independent. From self-published authors to food blogging superstars, and from charities to online stores, it email marketing software has helped over 64,000 organizations to send more than 13 billion emails.

Email Marketing Templates EmailOctopus

Creating emails with EmailOctopus is simple with its very easy-to-use drag-and-drop email editor.

The software comes with a library of ready-to-use email templates that make it easy to design emails in minutes – no coding required.

Email Template Builder Software EmailOctopus

Email marketing automation is also very simple in EmailOctopus.

The software allows you to create regular one-off email drip campaigns, or automated email campaigns based on when your contacts subscribe.

EmailOctopus Email Automation Create A Campaign

Within the email campaign editor you can use insights and data to segment your subscribers into target audiences.

The software allows you to tag contacts to keep your data organized, and send highly targeted emails to boost engagement.

Email Automation Software EmailOctopus

Segmentation in EmailOctopus uses custom fields to tag your subscribers based on location, age, gender, or preferences. The software also gives you personalization using merge tags to insert dynamic content into your emails.

To grow your email list, you can create and customize forms within EmailOctopus. Or you can use its official plugin to add an email subscription form to your WordPress site.

For landing pages, you can its software to build very simple landing pages. Or, you can design more advanced pages via its integration with Carrd and Instapage.

EmailOctopus Analytics

To analyze the results of your email campaigns, the EmailOctopus software keeps track of your open, click, and bounce rates with straightforward real-time campaign reporting.

The EmailOctopus platform only comes with a handful of native integrations. These are mainly through WordPress, or by using the EmailOctopus API.

However, you can connect to over 2000+ online business software apps via the Zapier service.

Features:

  • Simple email marketing and marketing automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • Pre-built email templates
  • Segmentation and personalization
  • Dynamic content
  • Sign-up forms
  • Landing pages
  • Advanced landing pages via Carrd and Instapage integration
  • Real-time analytics and reporting
  • 2000+ integrations via Zapier
  • EmailOctopus API

Ease of Use:

  • Super simple and effective email template editor
  • Pre-built email marketing templates
  • Overall very simple user interface and minimal dashboard design

EmailOctopus Pros and Cons:

Pros:
  • Lightweight and low-cost email marketing automation platform
  • Built for those who want to keep it very simple and just need the email marketing software essentials
  • Generous free starter plan for up to 10,000 emails per month for up to 2,500 subscribers (comes with EmailOctopus branding)
  • Ability to use email marketing service in conjunction with Amazon Simple Email Service (SES) to get even more value for money – need to be approved to EmailOctopus Connect
  • Knowledge base, email marketing guides, and very good customer support
Cons:
  • Platform not built for advanced workflow automations
  • Limited list segmentation
  • Email analytics and customer behavior reporting is a little basic
  • No visual workflow builder
  • Only a handful of native integrations mainly through WordPress and API – have to use Zapier to integrate to all your favorite apps (Shopify etc.) and other online business tools

EmailOctopus Pricing:

EmailOctopus Pricing

EmailOctopus regular pricing is very simple and offers two plans.

The Starter plan is free and allows you to send up to 10,000 emails per month for up to 2,500 subscribers. Please note that you will get EmailOctopus branding on your email marketing, and it only comes with basic support.

The Pro plan starts at $20 per month for up to 50,000 emails and 5,000 subscribers. With this plan you get priority support.

If you’re an Amazon SES user, the software also has two EmailOctopus Connect plans for emails that are routed through your own Amazon Web Services SES account.

EmailOctopus Connect Pricing

The Connect Starter plan is free and allows you to send unlimited emails per month to up to 2,500 subscribers.

The Connect Pro plan starts at $19 per month with unlimited emails for up to 5,000 subscribers.

Custom plans are also available if you have more than 500,000 subscribers.

Note: If you’re a charity or non-profit, EmailOctopus wants to support your mission and will give you a 20% lifetime discount on this pricing.

Start today with EmailOctopus.

18. Sender

Sender is an affordable and easy-to use email marketing platform. It’s a simple and straightforward email marketing tool that gives you everything you need to create and send effective emails.

With Sender, you get email marketing, automation, as well as email analytics and reporting. Additional SMS marketing, web push notifications, landing pages are coming soon.

Founded in 2012 by entrepreneur Edgaras Vaitkevičius, the Sender email marketing platform is now trusted by over 100,000+ companies including Disney, Emirates, HP, and Pizza Hut.

Best Email Marketing Software Sender

Sender’s email software platform comes with an drag-and-drop email editor, an image library, and professional designed pre-made email templates with no coding needed.

Email Marketing Templates Sender

If you’re an expert and need to code a completely custom email template, Sender also has a HTML email editor for you too.

Email Template Builder Software Sender

For email marketing automation, Sender’s software makes it easy to create personalized customer journeys and workflows.

With its visual email automation editor you can set up triggered-based emails, and automatic drip campaigns to nurture you subscribers.

Sender’s smart automation platform also makes it a great email tool for ecommerce. You can easily add products to your newsletter with its Product Wizard. You can also boost revenue with automated abandoned cart emails to woo your customers back.

Email Automation Software Sender

Sender takes email deliverability very seriously. Its advanced email delivery infrastructure maintains dedicated IP addresses with high domain reputation. This is key to getting your emails delivered.

The Sender platform comes with feedback loop integrations with major email service providers such as Outlook, Yahoo, AOL, and others. This means that the software gets instant notifications when someone marks your email as spam, and helps you to take corrective actions.

And, if you are still have email delivery issues, Sender offers dedicated deliverability consulting to help you. Its experts will work with you to find the cause and recommend effective solutions.

Sender Analytics

For analytics and reporting, Sender’s software provides you with real-time open and click tracking, date and time analysis, and click maps.

The Sender platform also tracks bounced emails. Here, the software will automatically disable non-existing email addresses to help you keep your list clean and up to date.

Sender easily integrates with leading content management systems, CRMs and ecommerce platforms, including WordPress, PrestaShop, WooCommerce, Magento, Cloudflare, Zapier, and more.

Features:

  • All-in-one email marketing and marketing automation platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • Custom HTML email editor
  • Library of email templates
  • Image library
  • Visual email automation workflow builder
  • Segmentation
  • Subscription forms and pop ups
  • Email analytics and reporting
  • SPF and DKIM authentication
  • Dedicated IP addresses
  • CMS plugins (WordPress and Magento)
  • Zapier integration
  • RESTful API for developers
  • SMS marketing (coming soon)
  • Send push notifications (coming soon)
  • Landing pages (coming soon)

Ease of Use:

  • Simple, easy drag-and-drop email editor
  • Pre-built email marketing templates
  • Intuitive, user-friendly email automation workflow builder
  • Easy and quick to create an email campaign, and upload contacts

Sender Pros and Cons:

Pros:
  • Simple and affordable email marketing automation software platform
  • Generous free plan for up to 2,500 subscribers and 15,000 emails per month
  • High email deliver rates with excellent deliverability infrastructure and monitoring
  • Dedicated IP address if you send over 50,000 emails per month
  • Knowledge base, software training videos via YouTube and great customer support
Cons:
  • No CRM – will need to integrate to your own CRM tool
  • No starter templates for email automations
  • Not as extensive email marketing guides and tutorials as other email marketing providers on this list but knowledge base is good to show you how to use software
  • No landing pages, send push notifications, or SMS marketing just yet – but coming soon!

Sender Pricing:

Sender Pricing

Sender’s email marketing service offers three pricing plans. The Free Forever plan allows you to have up to 2,500 subscribers and send up to 15,000 emails per month.

The Monthly Subscription plan is priced based on the number of subscribers on your email list. This plan starts at $11 per month you can have up to 5,000 subscribers and send up to 60,000 emails per month.

The Prepaid Credit plan is similar to pay-as-you-go email marketing. This plan starts at $36 Prepaid Credits for 10,000 emails ($3.56 per 1,000 emails or $0.00356 per email).

Start today with Sender (no credit card required).

19. Pardot – Best Email Marketing Solution For Salesforce Users

Pardot is a B2B marketing automation solution built on the world’s #1 CRM platform Salesforce. It empowers marketing and sales teams to work together to find leads, engage buyers, close more deals, and maximize return on investment.

Pardot’s SaaS platform offers targeted email campaigns, marketing automation, and lead management for B2B marketing and sales organizations.

Best Email Marketing Software Pardot Salesforce

Pardot was founded in 2007 by entrepreneurs David Cummings and Adam Blitzer, and acquired by Salesforce in 2012.

Today, there is a network of over 2.8 million Pardot users. Using its platform, its customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

Email Marketing Templates Pardot Salesforce

Pardot’s easy-to-use marketing automation platform gives you all the tools to create, deploy, and manage email marketing campaigns that drive real results.

Its software gives you an intuitive email builder with responsive out-of-the-box email templates to help you build professional emails quickly.

Email Template Builder Software Pardot Salesforce

Pardot’s powerful and flexible email automation builder enables you to create intelligent, data-driven customer experience workflows that are easy to manage.

In particular, the software helps you to build dynamic, multi-faceted email marketing campaigns by seamlessly aligning your sales and CRM data all in one place.

Pardot’s email automation builder also helps you to visually map out and test every asset and touch point in your sales program to better understand your customer experience.

Email Automation Software Pardot Salesforce

Pardot’s B2B Marketing Analytics helps you to explore your email automation data, and get insights into your marketing performance, so you can quickly take data-driven actions.

The platform gives you customizable dashboards and views with pre-built marketing KPI’s and best practices.

Pardot Salesforce Analytics

The software also provides AI-driven recommendations and smart suggestions to maximize ROI at each stage of your sales funnel.

As a bonus, all of your team can get access to the same email marketing automation data with its analytics mobile app.

Pardot Salesforce B2B Marketing Analytics

As a bonus, Pardot’s software comes with a landing page builder, and pre-built landing page templates with lockable content areas for advanced customization.

You also get a drag-and-drop form builder with smart forms that validate email addresses, and instantly sync with your CRM.

For organic and paid search, the Pardot’s email tool allows you to integrate Google AdWords to help you determine true campaign ROI from your SEM and SEO efforts.

For integrations, Pardot’s email automation platform and the Salesforce CRM integrate seamlessly to help you manage every stage of the customer journey.

Key native integrations include Bit.ly, EventBrite, UserVoice, Olark, Wistia, Twilio, Facebook, LinkedIn, and Twitter. Over 2000+ other integrations are possible via Zapier.

Features:

  • B2B marketing automation platform built on Salesforce CRM
  • Email marketing
  • Marketing automation
  • Drag-and-drop email builder
  • Email templates
  • Advanced dynamic content
  • Automation rules and merge fields
  • Prospect Tracking
  • Lead scoring and grading
  • Lead management and segmentation
  • Sales pipeline management
  • Dynamic content
  • ROI tracking and reporting
  • Access controls and permissions
  • B2B marketing analytics and reporting
  • Forms and surveys
  • Landing page builder with templates
  • Landing pages and multi-variate landing page testing
  • Email A/B testing
  • Account-based marketing
  • Social marketing
  • Developer sandbox for Pardot
  • Native Salesforce CRM integration and 2000+ more via Zapier

Ease of Use:

  • Overall, not as intuitive as other email marketing automation platforms on this list – higher learning curve to use all its features compared to other software
  • That said, the new drag-and-drop email mail builder is easy to use
  • The marketing automation workflow editor is also quite easy to use
  • Does get easier with use but not the ideal platform for complete beginners

Pardot Pros and Cons:

Pros:
  • Powerful email marketing automation tool with sophisticated features for B2B marketers and enterprise
  • Seamless integration with Salesforce CRM platform – if you’re a large enterprise and already using Salesforce, then the Pardot platform is a very easy choice for your email automation tool
  • Omni-channel marketing with scalability
  • Industry-leading knowledge base and resources with weekly live trainings, worksheets, webinars, local events, active community, and first-class customer support team
Cons:
  • Cost – Pardot is very expensive especially for solopreneurs and small business
  • Steeper learning curve that any other email marketing software on this list
  • Multiple ways of accomplishing the same result can make software confusing if used in team situations
  • Not as many native integrations as other email marketing automation tools

Pardot Pricing:

Pardot Salesforce Pricing

Pardot’s marketing automation service offers four pricing plans based on the number of contacts you have.

The Growth plan starts at $1,250 per month for up 10,000 contacts.

The Plus plan starts at $2,500 per month for up to 10,000 contacts and gives you access to B2B Marketing Analytics.

The Advanced plan starts at $4,000 per month for up to 10,000 contacts and 2 business units. This service comes with analytics and AI-driven features such as Pardot Einstein, predictive lead scoring, behavior scoring, and campaign insights.

The Premium plan starts at $15,000 per month for up to 75,000 contacts and 5 business units. The service comes with B2B Marketing Analytics Plus. This powerful predictive analytics feature helps you to uncover new marketing insights, attribute impact, and get AI-driven recommendations.

All of these plans offer a Pardot Salesforce live demo to test the software.

20. Zoho Campaigns

Zoho Campaigns is email marketing software for businesses of all sizes. It comes from Zoho’s powerful suite of online productivity tools and SaaS applications similar those from Google Workspace.

With Zoho Campaigns you get email marketing, automation, contact management, sign-up forms, social campaigns, as well as A/B testing, analytics, and reporting.

Best Email Marketing Software Zoho Campaigns

Zoho started life as AdventNet in 1996 by billionaire entrepreneur Sridhar Vembu and Tony Thomas. Today, Zoho’s business software has over 60 million customers including Amazon, Facebook, Hyatt, Levi’s, and L’Oréal.

Although Zoho Campaigns can be used by businesses of all sizes, the email marketing software is best suited for solopreneurs, entrepreneurs, and small business.

Email Marketing Templates Zoho Campaigns

Zoho Campaigns makes it easy to create an email in minutes. You also get over 240+ pre-designed email templates including seasonal greetings, business emails, surveys, and more.

The software also comes with an easy drag-and-drop email template builder.

For email marketing automation, Zoho Campaigns platform also comes with a drag-and-drop email workflow builder.

Email Template Builder Software Zoho Campaigns

Using pre-designed email workflow templates, the software allows you to set up trigger-based and targeted automations. From user onboarding to follow-up emails and re-engagement campaigns, Zoho Campaigns has the workflows to get you started.

Email Automation Software Zoho Campaigns

For ecommerce, you can connect your workflows to services like Zoho Commerce and Shopify. Zoho’s email software helps you to send personalized email reminders, purchase follow-ups, and cart abandonment emails to contacts from your online store.

For lead generation, Zoho Campaigns software comes with email opt-in and sign-up forms templates.

The platform also allows you to promote your email marketing campaigns on social media. For example, you can create email campaigns and add them as custom tabs on your Facebook page.

Zoho Campaigns Analytics

Zoho Campaigns provides real-time email analytics that track opens and clicks, bounces, dates and times, geolocation, and social engagement. You also get device, operating system, and browser stats too.

For integrations, Zoho Campaigns integrates in-house with Zoho CRM, Bigin by Zoho CRM, Zoho Meeting, Zoho Survey, Zoho Flow, Zoho Books, and more.

Third-party connections include Salesforce, Sugar CRM, Shopify, BigCommerce, WooCommerce, SurveyMonkey, Eventbrite, Zendesk, WordPress, Zapier, and more.

Features:

  • All-in-one email marketing automation software platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email editor
  • 240+  email templates
  • Drag-and-drop automation workflow builder
  • Pre-defined email automation workflows
  • Autoresponders
  • Ecommerce email marketing
  • Dynamic personalization and merge tags
  • List segmentation
  • Contact path tracing
  • Real-time analytics and A/B testing
  • Contact management via Zoho CRM
  • Sign-up forms, polls and surveys
  • Social media campaigns
  • RSS feeds
  • 50+ in-house integrations (300+ more via Zoho Flow and 2000+ via Zapier)
  • Zoho Campaigns app
  • Developer API

Ease of Use:

  • Intuitive drag-and-drop email builder
  • 240+ pre-built email templates
  • Intuitive drag-and-drop email automation workflow builder
  • Ready-made automation workflow templates

Zoho Campaigns Pros and Cons:

Pros:
  • All-in-one email marketing automation software
  • Cost – affordable pricing and a generous free plan
  • Platform fully integrated with Zoho’s suite of 45+ online business tools
  • Comprehensive user guides, email marketing tips, training, community forum, webinars, events, Zoho Academy, and customer support
  • Variety of additional premium email marketing automation support plans available from one-on-one onboarding to dedicated enterprise 24/7 technical assistance
Cons:
  • No email automation or batch email sending on the free plan. You cannot send any email attachments on the free plan either.
  • Email analytics is not as robust as other email marketing service providers on this list but you do have the option to integrate Google Analytics

Zoho Campaigns Pricing:

Zoho Campaigns Pricing

Zoho Campaigns email marketing service offers three pricing plans and a forever free plan.

The Email-Based plan starts at $3 per month for up to 250 contacts and up to 500 emails.

The Subscriber-Based plan starts at $4.50 per month for up to 500 subscribers with unlimited emails.

The Pay By Email Credits plan is its pay-as-you-go plan and starts at $7 for 250 email credits.

The Forever Free plan allows you send up to 12,000 emails per month to up to 2,000 contacts.

This is a generous free plan. However, please note that there is no email automation or batch emails on this plan. You cannot send any email attachments on the free plan either.

Start today with Zoho Campaigns.

21. Keap (fka Infusionsoft)

Keap (formerly Infusionsoft) is an email marketing and sales platform for small business. Its tools can help you to collect more leads, convert more clients, and grow your sales whilst saving time with email automation.

Keap’s software offers email marketing, sales and marketing automation, a CRM, sales pipeline management, ecommerce payments, as well as email analytics and reporting.

Best Email Marketing Software Keap

Keap was co-founded in 2001 by Clate Mask, a successful entrepreneur with a passion for helping small businesses grow. The software started life as Infusionsoft and became known as Keap in 2019.

Today, the Keap email marketing platform has a customer base of over 30,000 businesses with 180,000 software users.

Email Marketing Templates Keap

Keap’s email marketing software comes preloaded with an extensive library of flexible, functional email templates, and a drag-and-drop email builder.

You get built-in A/B testing to maximize email effectiveness, and auto spam checking to ensure deliverability. Keap’s platform also boasts intelligent email sends based on proven algorithms to improve your open rates.

Email Template Builder Software Keap

Keap’s automations builder allows you to create both easy and advanced email marketing automations to help you grow your sales.

For advanced email campaign building with more complex nurture sequences and personalization triggers, Keap’s software includes a helpful Strategy Guide.

Depending on the option you select, the Strategy Guide provides three potential email campaign strategies to help you get started.

The Strategy Guide then gives you access to the Keap Marketplace and gives you a free, pre-built email campaign for your automation builder. As a bonus, all of these pre-built email campaigns come with step-by-step instructions.

Email Automation Software Keap

Keap’s email software also comes with easy-to-use drag-and-drop sales pipeline management. This helps you to create customizable pipelines that sync with both Keap’s CRM and your email automations to automatically turn more leads into sales.

For lead generation, Keap’s software allows you to capture more email addresses with custom forms and high-converting landing pages.

Keap’s email marketing platform also offers appointment scheduling software to help you set up all your meetings. Once a time has been booked, a confirmation email is sent, and automatically updates your Outlook or Google Calendar.

Keap Analytics

Keap offers email marketing metric and reporting with email open rates, click-throughs, form completions, and other contact actions.

Additional marketing analytics include contact growth and engagement analytics, sales reports, as well as payments and revenue analytics.

For integrations, Keap supports over 30+ native integrations including BigCommerce, PayPal, Stripe and WePay. You also get access to ThriveCart, Privy, Quickbooks, Leadpages, Instapage, WebinarJam, JotForm, OptinMonster, Piesync, and WordPress.

You can also connect Keap’s email platform to an additional 2000+ apps with its Zapier integration.

Features:

  • All-in-one email marketing and sales automation software platform
  • Email marketing
  • Drag-and-drop email builder
  • Pre-designed email templates
  • Marketing automation
  • SMS marketing
  • Sales automation
  • Drag-and-drop email campaign builder
  • Customer Relationship Management (CRM)
  • Contact management and segmentation via tags
  • Sales pipeline management (drag-and-drop)
  • Appointments
  • Reporting and analytics
  • A/B email testing
  • Ecommerce payments, invoices and checkout forms
  • Forms and landing pages
  • Keap mobile app
  • Keap REST API
  • 30+ native integrations
  • 2000+ integrations via Zapier

Ease of Use:

  • Steeper learning curve than other email service providers on this list
  • All of the integrated features can be overwhelming for beginners
  • Drag-and-drop email builder
  • Drag-and-drop email campaign builder
  • Library of email templates and pre-built email campaigns

Keap Pros and Cons:

Pros:
  • All-in-one email marketing and sales software service for small business
  • Ability to build complex ecommerce automation workflows
  • All plans include unlimited emails and data migration support
  • Award-winning customer service with 24/7 chat and expert, US-based phone support
Cons:
  • Much steeper learning curve to get the best out of all of its integrated and complex features
  • Not the easiest platform for beginners to learn all the ins and outs of the CRM system, but worth taking the time to learn so you can grow your sales and save time with automation

Keap Pricing:

Keap Pricing

Keap’s email marketing service offers four pricing plans based on the number of contacts you have.

The Lite plan starts at $79 per month for up to 500 contacts, and gives you access to most of Keap’s core email marketing and automation features.

The Pro plan starts at $159 per month for up to 500 contacts. This plan gives you access to landing pages, advanced automations, reporting, and A/B testing.

The Max plan starts at $199 per month for up to 500 contacts, and gives you access to lead scoring and email marketing analytics. Discount codes, sales funnels, one-click upsells, and Shopify integration is proposed to be on the Max plan in July 2021.

The Max Classic plan is custom priced and designed for advanced ecommerce and sales team needs.

All of Keap’s plans include its CRM, payments, lead capture, and the Keap mobile app.

All of these plans offer a 14-day Keap free trial with no credit card required.

22. Pabbly

Pabbly is email marketing software with a mission to help you grow your business, not your bills. It is part of Pabbly Plus, a very affordable suite of five business software tools offered in one single package.

With Pabbly Plus you get access to five critical online business software applications including form creation, email marketing, billing, email verifications, and marketing automations.

Pabbly started life as the email marketing SaaS software MailGet in 2014. Created by digital entrepreneurs Pankaj & Neeraj Agarwal, it became Pabbly in 2018.

Today, Pabbly’s email software is used by 2500+ businesses of all sizes. Some of the world’s most successful companies like Uber, Cisco, Avaya, and The Guardian newspaper trust Pabbly’s email marketing for their growth.

Best Email Marketing Software Pabbly

Pabbly Email Marketing is Pabbly’s email platform that allows you to send bulk emails via its inbuilt SMTP, or via any external SMTP service.

It comes with industry best email deliverability rates of 98%, and connects to over 50+ SMTP services and external email vendors including Amazon SES, SendGrid, Mailgun, Google Workspace, and more.

The best part about Pabbly’s own SMTP is that it comes already included in its pricing plans.

For email marketing, Pabbly’s software gives you an easy-to-use email drag-and-drop builder. Although, the builder one has one standard built-in email template, it can be fully customized using blocks.

For more email templates, the platform allows you to clone hundreds of pre-made email templates from FormGet.com.

Email Template Builder Software Pabbly

Pabbly Email Marketing offers an autoresponder with drip emailing to help you automate your email marketing campaigns.

You can also set up complex email marketing automation workflows based on triggers, actions, and custom fields via its visual workflow editor.

Email Automation Software Pabbly

To increase email deliverability, Pabbly’s software comes with an email list cleaning feature that automatically removes all the invalid, bad & duplicate email addresses from your contact list.

The platform has email tracking functionality to help you track your campaign performance. For subscribers that don’t open your email, Pabbly’s email builder can send automatic follow-up emails to non-openers.

Pabbly Analytics

If you want to use Pabbly’s email marketing software for ecommerce, then you will need to add-on the Pabbly Subscription Billing package. Unfortunately, this is the same for the email verification add-on, and the form builder add-on. The trouble is that each add-on will cost you more money.

Instead, the better value-for-money option is to use Pabbly Plus.

Using Pabbly Plus you get access to everything you need to create your emails, automate and integrate everything, verify your emails, create forms, and handle all your ecommerce and payment gateways from one single package.

Pabbly’s big selling point is that with Pabbly Plus, you get to use all five Pabbly applications for the price of one, and without any feature restrictions.

Pabbly Email Marketing integrates with over 300+ applications. The software comes with both Google Analytics integration and Zapier connectivity too.

To get access to even more applications, you will need to add-on the Pabbly Connect package. Pabbly Connect is Pabbly’s alternative to Zapier.

Features:

  • Email marketing automation software platform
  • Email marketing
  • Marketing automation
  • Drag-and-drop email builder
  • 500+ email templates via FormGet.com
  • Autoresponders
  • Visual email automation workflow builder
  • List management
  • Email personalization
  • Email tracking
  • Subscriptions forms
  • In-house SMTP
  • Connect 50+ external SMTPs
  • MX records validation and cleaner
  • Domain Keys Identified Mail (DKIM)
  • Sender Policy Framework (SPF) keys
  • 300+ integrations
  • Form builder, subscription billing, email verification, and 600+ additional integrations though Pabbly Plus package

Ease of Use:

  • Easy-to-use drag-and-drop email builder
  • Visual email automation workflow builder
  • Email builder only comes with one default template. However, if you want access to over 500+ more email templates, you have to clone them via FormGet.com – this is not ideal.

Pabbly Pros and Cons:

Pros:
  • Relatively easy-to-use and affordable email marketing software
  • Sending bulk emails is a very affordable in comparison to other email marketing service providers on this list
  • Ability to setup basic and advanced email automation workflows
  • Industry leading email deliverability rates of 98% – software comes with an MX cleaner to further improve open rates
  • Built-in SMTP delivery server and ability to connect to 50+ top external SMTP’s at no additional cost (of course, you have to pay for the external SMTP that you are already using)
  • Email marketing videos, Pabbly community forum, and excellent technical support
Cons:
  • Not really a proper free plan or free trial as restricted features do not allow you to send any emails – the free account is for you to only have a look around the software platform
  • Email marketing tool lacks some basic features such as A/B testing. Analytics and reporting is very limited but platform can be integrated with Google Analytics.
  • Pabbly have a very strict email bounce and complaint policy – this is a good thing to get industry-leading deliver rates. But, if you have a unclean email list with lots of unverified email list, then Pabbly will not be happy.
  • To use the built-in SMTP service you have to apply and be approved
  • Email limits – although Pabbly offers unlimited emails on all its built-in SMTP plans, when you start there is a 500 email per day sending limit which gradually increases as you start sending emails – this is a big restriction if you need to start sending bulk emails from day one.

Pabbly Pricing:

Pabbly Pricing

The Pabbly Email Marketing service offers four pricing plans.

The Free plan gives you a free account with restricted features to let you explore the software. Unfortunately, it does not allow you to send any emails.

The Rookie plan starts at $24 per month and allows you to send emails to up to 5,000 subscribers.

The Pro plan starts at $41 per month and allows you to send emails to up to 15,000 subscribers.

The Advance plan starts at $83 per month to send emails to 50,000 subscribers. This plan maxes out at 1 million subscribers for $1,333 per month.

If you have more than 1 million subscribers, Pabbly also has its high-volume Enterprise plan that is custom priced for your needs.

Pabbly Plus Pricing

To compare the Pabbly Email Marketing service pricing to the full suite of five business tools in Pabbly Plus. Pricing is in Tiers.

You simply pick one of the five tool plans that caters to your business requirements – Connect, Email Marketing, Subscription Billing, Form Builder, or Email Verification. Then choose the tier level for the limits on each plan.

With Pabbly Plus, you pay for one tool and get access to all of the other four applications with unlimited features.

For example, the Email Marketing tool on Pabbly Plus plan at Tier 2 is $27 per month for up to 2,500 subscribers. This compares to the Rookie plan with Pabbly Email Marketing at $24 per month for up to 5,000 subscribers. But, for $3 more you get unlimited access to all four of Pabbly’s other business tools.

To get the full benefit of Pabbly Email Marketing you really need to sign-up for Pabbly Plus which is more expensive for up to 15,000 subscribers. But, for 20,000 email subscribers and above, Pabbly Plus is a much better deal.

Get started today with Pabbly.

23. Mailjet – Best Email Software For Marketing And Developer Teams

Mailjet is an all-in-one email platform for companies of all sizes. Built for marketing and developer teams, it offers transactional and bulk email services for any business to build a strong email program and accelerate their growth.

Mailjet is one of the world’s leading email service providers. If offers email marketing, automation, transactional emails and SMS, forms, testing, email tracking and analytics, as well as workspaces for team collaboration.  

Founded was founded in 2010 by entrepreneurs by Wilfried Durand and Julien Tartarin. Its mission is to simplify email delivery and collaboration so you can focus more on growing your business.

Best Email Marketing Software Mailjet

In 2019, Mailjet was aquired by the email marketing platform Mailgun. So now you get also get industry-leading email deliverability through is 99.9% reliable email API and SMTP relay.

Today, Mailjet’s email marketing service is used by over 130,000+ customers worldwide. Its email platform is trusted by Kia, Microsoft, American Express, The Body Shop, and DHL.

Mailjet is the only email marketing software where marketers and developers can work together in real time.

The platform comes with dedicated workspaces for teams. It also provides specific user roles and permissions to control what each member can access and manage on your account.

Email Marketing Templates Mailjet

For marketers, Mailjet makes email marketing easy with an email builder, contact management, and analytics.

For developers, you get access to its email API, SMTP relay, and all the comprehensive documentation you to get started too.

Mailjet’s software makes it easy for anyone to create emails using Passport, its drag-and-drop email builder. Passport comes with ready-made newsletter and transactional templates, or you can easily create your own in minutes.

Email Template Builder Software Mailjet

With Mailjet’s collaboration feature, your whole team can work on creating emails together to save time. The software comes with email building comments and approval capability.

You can also lock specific sections of your email templates to keep you brand defined and protected.

Mailjet’s segmentation and dynamic content makes it easy to personalize your email templates to help you build trust and engagement with each send.

Mailjet Email Automation Workflow Create A Scenario

For email marketing automation, Mailjet’s platform makes it easy to engage your contacts with automated workflows.

Its intuitive automation workflow editor comes with predefined email automation scenario templates to help you create and automate customer-centric workflows.

Email Automation Software Mailet

Mailjet’s email marketing platform also offers A/B testing. The software allows you send up to 10 versions of your emails to a subset of your list to identify which version will generate the best engagement for your entire list.

For email analytics, Mailjet’s software comes with automatic email tracking links. You can track real-time open rate, click rate, unsubscribes, blocks, spam, as well as soft and hard bounces to maximize you email deliverability rates.

Mailjet Analytics

For email marketing software integrations, Mailjet integrates to hundreds of pre-built apps so you can seamlessly connect your ecommerce platform, CRM, or website.

Mailjet’s software makes it easy to connect to Shopify, BigCommerce, WooCommerce, Magento, Prestashop, Salesforce, Zendesk, Google, WordPress, Zapier, and more.

Features:

  • All-in-one email service platform for marketing and developer teams
  • Email marketing
  • Marketing automation
  • Drag-and-drop email builder
  • Email template gallery
  • Pre-built automation workflow templates
  • Transactional emails
  • Transaction SMS
  • Email API and webhooks
  • SMS API
  • SMTP Relay
  • Team collaboration
  • User roles and permissions
  • Forms and pop ups
  • Drag-and-drop form and pop up builder
  • Contact management and segmentation
  • Personalization and dynamic content
  • A/B testing and analytics
  • 80+ native integrations (2000+ via Zapier)
  • White label email marketing solution

Ease of Use:

  • Intuitive drag-and-drop email builder
  • Email template gallery including transactional email templates
  • Pre-built automation workflow scenarios
  • Easy-to-use drag-and-drop form builder

Mailjet Pros and Cons:

Pros:
  • Easy-to-use, powerful email service provider for marketing and developer teams
  • Dedicated team workspaces and collaborative email editing
  • Industry-leading high email deliverability rates with outstanding mail server reputation and email reliability
  • Cost – better value for money for high-volume email sending than other email service providers on this list
  • Generous free plan with 6,000 emails per month and unlimited contacts, but does not include automation and there is a 200 emails per day send limit.
  • White label software capability  – ideal for email marketing agencies
  • Excellent knowledge center, training videos, webinars, and email marketing strategy guides via Pathwire’s Email Growth Playbook website.
  • Good online multi-lingual customer support with email deliverability experts and API specialists
Cons:
  • Mailjet’s automation workflows are limited to its predefined scenarios or templates. This makes it easy to get started but does not allow you to create your own more complex email automation workflow sequences.
  • Limited segmentation options in comparison to other ESPs on this list – you can only choose conditions based on email opens, clicks, and demographics. There are no advanced segmentation options for ecommerce like product views or purchase history.
  • No landing pages but does come with subscription forms and pop ups
  • No live chat or phone support

Mailjet Pricing:

Mailjet Pricing

Mailjet’s email marketing service offers four pricing plans based on how many emails you want to send each month.

The Free plan allows you to send 6,000 emails per month (200 emails per day) to unlimited contacts. Please not this plan does not include email automation, and emails have Mailjet branding.

The Basic plan starts at $8.69 per month and allows you to send 30,000 emails per month with no daily sending limit. This plan also does not offer email automation, but does remove Mailjet branding.

The Premium plan starts at $18.86 per month for 30,000 emails per month (no daily limit) and offers marketing automation. You also get multi-user collaboration, segmentation, dynamic sections, A/B testing, and more.

For more than 900,000 emails per month, Mailjet offers a customizable Enterprise plan. This plan is infinitely scalable to support high email volume sending.

It comes with a dedicated Technical Account Manager, custom onboarding and migration, as well as access to email deliverability and integration experts.

Start today with Mailjet.

Best Email Marketing Software FAQ

Here are some of the most frequently asked questions that I get asked about the best email marketing software.

What Is Email Marketing?

Email marketing is the sending of commercial messages to targeted consumers by email. Email marketing uses emails to advertise products and services, with a view to seek sales or donations. Email marketing typically uses an email newsletter to inform subscribers, drive sales, and build a community around a brand.

What Is Email Marketing Software?

Email marketing software is online service-based software that allows you to create, send, and track emails used for marketing. Email marketing software comes with email scheduling features to help you build automated email campaigns.

Email marketing software also provides email analytics and reporting to help marketers optimize their email marketing strategy.

How Does Email Marketing Software Work?

Email marketing software works by combining multiple email and marketing tools so that you can quickly create and automatically send bulk email messages to a list of subscribers.

Email marketing software tools include:

  • Email builder tool with email marketing templates to quickly create email messages.
  • List management tool to organize your email subscribers in to groups or segments based on location, demographics, interests, purchase history, or other metrics.
  • Personalization tool with dynamic content to replace variables in your email messages with personal elements like name, purchase history, or specific product recommendations.
  • Automation tool with autoresponders to automatically send drip email campaigns and set up complex email marketing automation sequences based on user action triggers like viewing a webpage, buying a product, or abandoning a shopping cart.
  • Analytics tool to track, monitor, and report subscriber behavior including email open rates, click rates, non-opens, bounces, spam, purchases, and more.
  • Lead generation tools including email opt-in subscription forms, pop-ups, and landing pages to capture new user or visitor contact information.

What To Look For In Good Email Marketing Software?

Here are some things you need to consider in choosing good email marketing software:

  • Number of tools – does the software come with a full suite of email marketing tools including email marketing, marketing automation, list management, personalization, segmentation, as well as email analytics and reporting?
  • Email design capability – do you get lots of professionally-designed email templates that are fully customizable and mobile responsive?
  • Ease of use – do you get a drag-and-drop email builder? Does the software also come with a drag-and-drop email automation builder or visual automation builder?
  • Email automation – can the software handle both email drip campaigns via its autoresponder as well as allow you to build more complex trigger-based email automation workflow sequences? Better still, does the software come with ready-made email automation workflow templates?
  • List management – how does the software manage your email contact list? Does the platform come with a built-in CRM? Is it easy to integrate your own CRM via a native or third-party connector?
  • Segmentation – how many options do you have to group or segment your email subscribers, and by what conditions?
  • Personalization – does the software allow you to add dynamic content to create personal emails and increase the effectiveness of your campaigns?
  • Lead generation – does the software have subscription forms, pop ups, and landing page capability to help you acquire new email subscribers?
  • Analytics and reporting – does the software provide good email marketing metrics for you to monitor the overall performance of your email campaigns?
  • Ecommerce integration – how well does the email marketing software integrate to your online store or ecommerce platform?
  • Transactional emails – does the email marketing service allow for transactional emails? And, are there any limits or restrictions on bulk sending?
  • Email deliverability rates – how reputable is the email marketing service? Do nearly all the emails send via its platform end up in the inbox and not as spam?
  • Scalability – will your email software provider allow you grow your business at the levels you desire? Can you send bulk emails? Or, are the limits to subscribers and the number of emails you want to send?
  • Pricing plans – does the software offer several flexible email pricing plans that are affordable for you needs?
  • Free trial – does the email service provider offer a free plan for you to test the software?

What Is The Best Email Marketing Software For Small Business?

Most of the email marketing services on this list can be used effectively by any business. However, for one of the best email marketing tools for small business that comes with overall versatility and affordability is Constant Contact.

With over 25 years of experience in email marketing, Constant Contact has all the email tools a small business needs. It is easy to use, has powerful software features, and offers great deliverability.

What Is The Best Free Email Marketing Service?

Most of the email marketing service providers on this list offer free plans so you can send emails for free. However, these free email marketing service plans often come with limits to the number of contacts, and the amount of emails you can send in one month.

Often, the emails will also contain branding from the email marketing service provider too.

The best free email marketing service is Sendinblue, as you can send up to 300 emails per day to unlimited contacts for free. However, there is no email automation on its free plan.

What Is The Best Day To Send Email Marketing?

Tuesday is the best day to send email marketing according to research studies by the top email marketing software companies. Thursday comes in second for the best day of the week to send emails. Wednesday comes in third for the best day for email marketing.

When Is The Best Time To Send An Email?

The best time to send an email is around 10am according to data from the best email marketing service providers. Sending emails later in the morning tends to increase the open rates, as most office employees have had a chance to clear some of their inbox by then.

Which Is The Best Email Marketing Software To Choose?

In summary, all of the email marketing software and services on this list will help you to create, automate, and track your email marketing campaigns. And, all of these top email platforms and tools will help you to better engage with your customers to increase sales.

But, how do you simply choose which is the best email marketing software for you?

Whether you’re a solopreneur, small to medium business, enterprise, B2C or B2B, overall the ActiveCampaign email marketing platform will help you to focus on better growth through better customer experience (CX).

If you’re a small business, you simply can’t go wrong with Constant Contact.

If you’re on a tight budget and need the best free email marketing software, try Sendinblue.

For the best free email marketing automation plan, go for Moosend.

If you’re an online creator or artist (and on a tight budget) then ConvertKit email software is a great choice.

In contrast, if you have a big budget and want one of the best email marketing and CRM software combos, then go for HubSpot.

If you’re looking to build sales funnels too, then try GetResponse – it’s the best email marketing software provider on this list with its own powerful complete sales funnel building tool.

Finally, if you’re business is already using Salesforce, then Pardot is the clear choice for your email marketing software needs.

Ultimately, all of these email marketing software tools have great funnelkarma and will help you to grow your online business in 2021. Simply pick the best software with the features that feel right for you.