What Is Sales Funnel Hacking? Beginners Definition

Funnel Hacking: Definition for Beginners [2022]

New to sales funnels and looking for an easy definition of funnel hacking? Then this quick beginner’s guide is for you.

Just as a sales funnel helps to convert website visitors into paying customers, funnel hacking helps you to do this MUCH more effectively!

In fact, funnel hacking the best sales funnels is the only way to find out what is already working AND making money for others.

So, in this definitive funnel hacking 2022 guide for beginners, I’ll explain what is funnel hacking, if it is legal, its benefits, and how to ‘funnel hack’ in five easy steps.

Disclosure: This content is reader supported, which means that if you click on some of our links then we may earn a small commission at no cost to you. You can read our disclaimer for more info.

What Is Funnel Hacking? Definition For Beginners

Here is the easy definition of funnel hacking for beginners:

Funnel hacking is a process that helps you learn how to quickly build an online sales funnel that is already proven to work and is making money.

In reality, funnel hacking involves looking at a successful sales funnel to see why it is so effective. This information is then used as a model to build and test your own sales or marketing funnel.

The key is to analyze the highest-converting and money-making funnels from your top competitors or industry leaders.

In this way, funnel hacking saves you a lot of time and money in creating funnels that will work for you too.

Who Started The Term “Funnel Hacking”?

The term “Funnel Hacking” is used extensively by Russell Brunson, digital marketing expert and co-founder of the leading sales funnel software company ClickFunnels®.

Russell’s official definition is:

Funnel Hacking [verb] – “to funnel hack”

The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.

Funnel Hacking For Beginners Definition
Source: ClickFunnels®

What Is Funnel Hacking NOT?

So now you know what funnel hacking is. As a beginner, it is very important to clarify what it is NOT.

Done the right way,

  • Funnel hacking is NOT about copying the sales process from a competitor
  • Funnel hacking is NOT about copying their products or services.

In contrast, funnel hacking is about being original and smart enough to find out what works well for others, and apply it to your own situation.

By definition, this is also known as modeling.

Jim Rohn Entrepreneur
Source: Jim Rohn International

Jim Rohn, seen as the ‘father to personal development’ and mentor to the great motivator Tony Robbins had a famous quote on modeling. His words are key as you find funnels to model.

Jim said:

“Success leaves clues. Be a better observer of the winners and the losers, those who are doing well and those who are falling behind. Take mental notes and say: ‘I’m going to adjust what I’m doing based on what I see’”.

Jim Rohn, American entrepreneur, motivational speaker, and mentor to Tony Robbins

In this way, funnel hacking is a way of observing the sales funnels which are winning, or making money! You then take notes, and create a better sales funnel based on what you see.

In fact, funnel hacking is the most effective method to quickly grow, or ‘growth hack’, your online business.

When you funnel hack, you are actually learning more about the sales and marketing processes are already working well for your competitors.  Then, you reverse-engineer these same processes for your needs. 

With this data, you then model and test the most effective parts of the funnel for your business.

But, you do it keeping your own strategy, objectives, and style. It’s kind of like putting your own twist on something that already works.

When you do this, your sales funnels are sure to succeed!

Benefits Of Funnel Hacking For Beginners

The top three benefits of funnel hacking for beginners are:

  1. Funnel hacking helps you to see what online sales strategies are already making money for your competitors
  2. Funnel hacking enables you to quickly build sales funnels that are already proven to work AND are making good money
  3. Funnel hacking saves you a HUGE amount of time and money in optimizing your own sales and marketing strategies

Is Funnel Hacking Legal?

As a beginner, the question “Is funnel hacking legal?” comes up all the time, and the answer is very simple.

Yes! Done correctly, funnel hacking is completely legal.

It’s no different to how traditional sales and marketing strategies have been studied, and modeled by others, for hundreds of years.

In fact, funnel hacking is now so beneficial to digital marketers that it even has its own funnel hacking conference.

Called Funnel Hacking Live, the event started in 2015 and is hosted each year by Russell Brunson from ClickFunnels®.

What Is Funnel Hacking Live 2020
Source: Funnelhackinglive.com

By 2020, Funnel Hacking LIVE had over 5000+ funnel hackers in attendance from all over the world.

Funnel Hacking LIVE 2021 was held in Orlando, Florida between September 22nd – 25th.

Funnel Hacking Live 2021
Source: Funnelhackinglive.com

This year, the Funnel Hacking LIVE 2022 date is already scheduled for September 21 – 24, 2022 at the Marriott World Center in Orlando, Florida.

And, starting in 2022, Russell announced that he is releasing eight Funnel Hacking Live NFTs. Each Funnel Hacking NFT is unique in that it is only being issued to attendees of the previous 7 Funnel Hacking Live Events.

So, at present, there are seven Funnel Hacking NFTs. Russell plans to issue the eighth NFT for attendees of the Funnel Hacking Live 2022 event.

There is also Funnel Hacker TV and FunnelHacker Radio.

In addition, there’s a huge community of funnel hackers on Facebook. You can find them at the FunnelHacker Facebook Official Facebook Group.

Most of these guys can be seen out wearing funnel hacker t-shirts!.

All of these resources are certainly legal. What’s more, they are all great for beginners to learn more AND build more profitable funnels!

I invite you to check them all out.

The Three Secrets Of Funnel Hacking…

Russell Brunson also runs a free funnel hacks masterclass called “Funnel Hacking Secrets“.

The webinar is for entrepreneurs, small business owners, digital marketers, and marketing agencies.

Funnel Hacking Secrets Webinar

Right now, this webinar is the probably the best introductory funnel hacking course you can find.

It will help you to discover what thousands of entrepreneurs who, just like you, are doing to sell more products and services online with sales funnels.

ClickFunnels Xaward Winners
Source: Twocommaclub.com

In particular, you’ll discover the three secrets of funnel hacking.

Secret #1 Funnel Hacks

How to ethically steal over $1,000,000 worth of ‘funnel hacks’ from your competitor, for under $100.

Secret #2 Funnel Cloning

How to then clone their PROVEN funnel inside of ClickFunnels®, in less than 10 minutes…

Secret #3 The No. 1 Traffic Hack

How to get the exact same customers who are going to your competitors’ websites… to start coming to your funnel instead!

What’s more, the Funnel Hacking Secrets Webinar will help you to discover which types of funnels will work the best for your specific business.

Is There A Funnel Hacking Certification?

So, is it possible to get an official funnel hacking certification. The simple answer is no. Well, not yet anyway.

If you want to become a certified funnel hacker, the closest thing to getting a funnel hacking certification is to attend the funnel hacking secrets masterclass led by Russell and his team at ClickFunnels®.

How To Start Funnel Hacking In 5 Easy Steps

Here are 5 easy steps for beginners to start funnel hacking:

  1. Find your funnel hacking competition
  2. Analyze your competitor’s sales funnel content
  3. Dive into your competitor’s sales funnels
  4. Read ALL the email marketing from your competitors’ sales funnels
  5. Build a new ‘hacked’ funnel that is proven to work

Let’s have a closer look at each of the steps.

1. Find Your Funnel Hacking Competition

The first step is to make a list of all your competitors that sell a product or service like your own and are using a sales funnel.

To begin with, try to make sure you that you focus on those who already are having the most online success today.

2. Analyze Your Competitor’s Sales Funnel Content

The second hacking step takes a little more investigation and browsing.

For each competitor and for all of their sales funnels, analyze and collect as much sales and marketing content as possible from all their visible pages. 

For each funnel, have a look at all their adverts from Facebook, Twitter, other social media.  Look for trends and things that are similar.

Pay special attention to their landing page and its layout. Notice the branding and copy.

Are there curiosity filled headlines? Do they use images or videos?

How about their call to actions, sizes and colors? Do they display prices upfront in any of their sales funnels?

Which social media platforms do they use?

Can you see a list features and benefits? Do they address pain points?

What about a simple opt-in form or an exit pop-up?

After looking at a few sites, as a new funnel hacker, you will start to see a pattern. This will help you to learn what is takes to make more effective sales funnels.

3. Dive Into Your Competitors’ Sales Funnels

The third step in hacking funnels is the fun part and the one in which you can learn the most.

Dive in and enter your competitors’ sales funnels. As a funnel hacker, it is the only real way to test their sales and marketing pages, as well as their customer or user experience.

Sign up for what they offer for free in exchange for your email address.

Explore as much as you can, especially the sales funnel offers that are too good to turn down.

Examine all the upsells, downsells, and order bumps from all their funnels.

Whatever you can click on, see how and where it takes you. Study everything and take lots of funnel hacking notes.

To go the extra mile, buy their products if your budget will allow. You will learn SO much more by doing this.

4. Read All The Email Marketing From Your Competitors’ Sales Funnels

The fourth funnel hacking step is similar to step three. It involves reading all the email marketing automatically sent from your competitors’ sales funnels.

By opting-in to your competitor’s email marketing, you should receive their automated promotional correspondence.

This information is critical. It helps you to see how your competitors sell to their potential customers.

Notice how soon and how often they send you emails. Read all that you can and look at how they present their offers. 

Once again, as a funnel hacker, study their sales copy and make lots of notes. This will show you how they drive sales traffic to their business.

5. Build A New ‘Hacked’ Sales Funnel That Is Proven To Work

Finally, the last (and most rewarding) step to is to build your own new ‘hacked’ funnel that is proven to work.

All you have to do now is take everything you have learnt in the four previous steps and use funnel hacking tools to build your own funnel.

Good funnel hacking software like ClickFunnels® has ready-made sales funnel templates that were created using these techniques. They can be easily edited to build whatever types of funnels you need for your situation.

But you don’t have to use ClickFunnels®. All of the top sales funnel software also has professional templates optimized for conversions.

With your software, design your new hacked funnel around what you now know works well in your market. But, be original and develop your OWN strategy with this new data.

Use as many proven features but with your budget, brand, style and objectives.  This will make it better and stand out from your competition.

Once built, test your sales funnel and optimize it to make it even better.

In Summary

By definition, funnel hacking is an essential and legal process in digital marketing. It helps you to build successful sales funnels that are already proven to work.

Sales funnels are key to online business success. Modeling the funnels that are effective for others and making them better it in your OWN way will ensure that you stay ahead.

Done the right way in five simple steps, funnel hacking will help you to get many more conversions. In addition, you will get more sales and make more money. 

Better still, as a hacker, your business will grow faster.  And, you will be well on your way to better online success!

To help you get started on your funnel hacking journey, let me walk you through three of the best sales funnels you can find in 2022.

All of these funnels convert visitors into paying customers exceptionally well and help to make millions for each of these big companies.

For each example, I show you all of their funnel stages and why they are so good at what they do. You’ll also discover how you can funnel hack each of them to build funnels that will work for you too!