Are you ready to learn the secrets of power words?
If you’re a writer, power words will keep readers glued to your work. And if you’re a marketer or salesperson, using power words will boost your ability to sell.
The truth is, powerful words are key to success in any profession – they are time tested and proven to spark action and inspire change.
So what if I told you that there are over 2100+ of them at your fingertips?
That’s right… over 2100+ power words for business, sales, and success. You can use them in your marketing copy, on social media posts, in emails… basically anywhere where you need people to sit up and pay attention NOW.
Well, in this guide, I’ve listed those 2100+ power words to help you get started. You’ll learn why these words work, and why they’re so powerful in getting your readers excited… they can’t but help take action and buy!
So go ahead and grab some coffee – this is going to be a fun ride!
And at the end of the emotional roller coaster… you’ll get a power word bonus.
You’ll discover the most powerful word of all… the one that will help you write more effective copy than ever before.
Ready to amp up your writing? Here we go!
Oh, by the way, you can also grab your own copy of all these power words in our free Power Words PDF shown below.
Grab Your Power Words PDF To Go [FREE Guide]
2100+ Power Words That Get Action And Sales
What Are Power Words?
Power words are words that have a strong emotional impact on the person reading or hearing them.
They are called “power words” because they attract attention, trigger action, and motivate others to do what you want them to do – either consciously or unconsciously.
Power words are also known as “trigger words” or “emotional words“.
In marketing and business, power words are the secret weapon of copywriters because they are proven to increase engagement, conversion, and sales.
Examples of power words include:
Discover… Easy… Proven… Save… Money… Guaranteed… Happiness… Love… Results… Amazing… Now… New… Because… Instantly…
Power words make readers stop, pay attention, feel something and take action. In other words, they work!
If you want to write copy that sells like crazy, you need to know how to use power words effectively – It’s that simple!
Why Are Power Words Important?
The power of words has been known since the dawn of time. Words can change the world, they can make us cry, they can make us laugh. They are truly powerful!
Here are three top reasons why power words are important:
1. They Help You Connect With Your Audience
Power words are important because they help you connect with your audience.
Power words stir emotions in people, whether that emotion is excitement, fear, anger – or some other deep-rooted feeling.
And it’s that feeling you want to create. When people feel something, they are more likely to take action.
2. They Make You More Persuasive
Power words are important because they make you more persuasive.
Power words give your message credibility. This means that people will be more likely to take it seriously and take action on it.
They also gives your message staying power – so that people won’t forget what you’ve said even after they’re done reading or listening to it.
3. They Help You Sell More
Power words are important because they help you sell more products and services. Power words have been proven to increase conversions, sales and attract new customers.
In fact, some of the most popular power words for sales are:
They can be used to describe your product or service, the benefits of using it, and even the guarantee that comes with it.
These words have a lot of power because they’re simple and evoke strong emotions. They work so well that people don’t even realize they’ve been persuaded to make a purchase.
What Makes Power Words So Powerful?
So what makes power words so powerful?
It all comes down to how power words trigger our emotions. Or put another way, how these strong words target and push our emotional buttons.
And, as humans, whether you know it or not, we all have our ‘Do Not Press’ buttons that get pressed every day by powerful words and images.
From our need for safety and security, to our desire for love, acceptance, money, and a better life, we’re all motivated by different emotions.
In fact, legendary copywriter Victor Schwab listed over 40 emotional drivers in his 1962 classic book How To Write A Good Advertisement.
Victor was an expert on the psychological power of certain words. Most people have never heard of him, but you’ve probably heard of his work. In 1937 Victor wrote the famous mail-order advertisement for Dale Carnegie’s 1936 self-help book How To Win Friends And Influence People.
He is believed to have created the powerful wording for its title and all its chapters too. This ad alone sold a million books in three years over 85 years ago. Today, this book (and its title) is still one of the best-selling books of all time.
Sixty years later, as you’ll see, Victor’s list of emotional drivers has not changed a bit. Neither have the power words that target these emotions.
Victor grouped these emotional drivers in four different categories as shown in the table below.
|People Want To Gain||People Want To Save||People Want To Be||People Want To Do|
|Health||Time||Good parents||Express their personalities|
|Popularity||Discomfort||Creative||Satisfy their curiosity|
|Praise from others||Risks||Efficient||Appreciate beauty|
|Pride of accomplishment||Money||Recognized authorities||Win others’ affection|
|Self-confidence||Worry||Up-to-date||Resist domination by others|
|Time||Embarrassment||“First” in things||Emulate the admirable|
|Improved appearance||Work||Sociable||Acquire or collect things|
|Comfort||Doubts||Hospitable||Improve themselves generally|
|Advancement||Proud of their possessions|
|Money||Influential over others|
|Security in old age|
The more you can use power words that tap into these emotional drivers during your writing, then the better chance you have of making a conversion or sale.
Another copywriting superstar and marketing guru, John Carlton, also teaches the importance of using power words to target emotional drivers and increase conversions.
In his amazing book Kick-Ass Copywriting Secrets of a Marketing Rebel, John describes how he always starts his writing projects with a basic list of key emotional needs.
- A Better Deal
- Sex, Love, and Intimacy
By having a deep understanding of these basic needs, and the writing skills he’s mastered from working with other copywriting legends, John crafts truly powerful copy like no one else.
All of his writing is jam packed with explosive power words that will trigger all your senses… and then some!
If you’re serious about learning more about how to use power words and great copywriting to sell more, I urge you to get a copy of his book.
There’s a reason John is known as the one of the world’s highest-paid copywriters. You can thank me later.
So now that you know what emotional strings to pull, let’s take a look at the power words that will do the heavy lifting for you.
2100+ Power Words For Sales And Success
The following 9 lists of power words will help you to have more sales and success in your writing.
Reading just a few of these strong words will help you understand how to better target your readers’ emotions and make them take action – which is, after all, the goal of copywriting.
These are some of my favorite power word lists – there’s over 2100+ power words in total. They’ll show you how many different emotions can be expressed through just a few words.
I’ve broken these lists down into 9 categories of power words to make it easier for you to find exactly what you’re looking for.
Start by sprinkling a few of these power words into your copy and see what happens… you’ll be amazed!
Try using them in headlines, subheadings, body copy, call-to-action buttons, and in your emails. You’ll be surprised at how much more powerful your writing becomes!
1. Power Words That Target Greed
Greed power words trigger the need to want more. They are powerful words because they tap into the basic human desire for growth and prosperity.
Greed is often seen in the pursuit of money, power and fame. Greed can also be used to describe a desire for food, love, or other basic needs.
As with all emotions, greed has both positive and negative effects on people.
A person who feels greedy may feel like he wants everything he sees, which can lead to negative consequences such as hoarding or stealing.
On the other hand, greed can also motivate someone to work hard for what he wants and achieve success through hard work rather than luck or inheritance.
The truth is everyone is motivated by getting more – more money, recognition, acceptance. So one of the best ways to get your readers to take action and buy from you is by using greed power words.
Here is a list of over 300+ greed power words and phrases that will trigger your readers’ desire for more and make them take action:
List Of 300+ Greed Power Words
|Ache For||Double||In The Money||Run Away With|
|Ahead Of The Curve||Drive||Inexpensive||Sale|
|Ahead Of The Game||Drop-Dead||Instantly||Sale Ends Soon|
|Amp Up||Economical||Jump-Start||Save Money|
|Bonanza||For The Love Of Money||Moneymaking||Superhuman|
|Boss||Free||Must-Have||Top Of The Line|
|Bountiful||Freebie||Need||Top Of The Tree|
|Brand-New||Frenzy||Nest Egg||Top Shelf|
|Budget||Gazillionaire||No. 1||Treasure Trove|
|Captivate||Get Rich Quick||Now||Trophy|
|Cash Rich||Gigantic||Numero Uno||Turbocharge|
|Cold Hard Cash||Golden||Overflow||Undeniable|
|Crackerjack||Guilt-Free||Pricey||Value For Money|
|Craving||Have One’s Way||Prize Money||Waste|
|Dazzling||High-Paying||Promote||While They Last|
|Don’t Miss Out||Impressive||Riches|
2. Power Words That Target Fear
Fear is a powerful motivator, especially the fear of missing out (FOMO). It’s the emotion that keeps us alive, keeps us safe, and is the key to our survival.
Successful or not, as humans we all suffer from:
- Fear of failure
- Fear of rejection
- Fear of losing money
- Fear of losing control or independence
This is why fear power words are one of the most frequently used words when it comes to marketing and advertising.
These words have been used for centuries because trigger a fight-or-flight response in all of us.
Fear makes us do things we wouldn’t otherwise do and it’s one of the main reasons why people buy – especially stuff they don’t need.
So by using fear-based words, you make your readers feel that they need to take action… or risk losing out on something important.
Fear power words can also help you instill a sense of urgency in your readers so that they take action faster than they otherwise would.
To get you started, here is a list of over 230+ fear power words you can use to make your readers feel uneasy about not taking action:
List Of 230+ Fear Power Words
|Caution||Hell On Earth||Prison||Trauma|
|Danger||Injure||Scared To Death||Vulnerable|
3. Power Words For A Better Deal
Everyone wants to feel like they’re getting a good deal. And the best way to get people to buy is to use power words that imply that their getting a genuine bargain.
That’s why so many retailers use the word “sale” in their advertisements… because it immediately makes people feel like they’re getting something for less than its worth.
The use of better deal power words in your advertising can help you convince shoppers to buy from you instead of a competitor.
Even better, people are more likely to return and buy from you if they feel like they’re getting a good deal with every purchase.
Never underestimate the psychological power of a bargain.
Do you remember the last time you told someone about a great deal you got? Or when one of your friends or family members told you about their incredible deal too?
When we get something for less than it was worth, most of us are more likely to brag about it – it’s human nature!
That’s why retailers use bargain words and phrases so often in advertising – because they work!
So here is a list of over 170+ better deal power words and phrases that can be used to imply that your customers are getting a terrific bargain:
List Of 170+ Better Deal Power Words
|25% More||Discount||No Frills||Shop Now And Save Money|
|Absolutely Free||Dollar||Old||Shopping Spree|
|Affordable||Double The Amount||Opportunity||Slashed|
|Agree||Duty-Free||Order Now||Sold Out|
|Agreement||Enticing||Order Today||Sought After|
|As Low As||Exclusive Bundle||Outlet||Steep Discounts|
|Attractive Proposition||Exclusive Offer||Overpay||Store|
|Attractively Priced||Exclusive Package||Overpaying||Stores|
|Bargain||Exorbitant||Overpriced||Strike A Bargain|
|Bargain Hunters||Fire-Sale Prices||Pay||Super Saver|
|Bargained||Fixer Upper||Pay Only||Tailored|
|Bargaining||Flip||Pay Zero||Tax Friendly|
|Best Offer||Frugal||Pittance||Test Drive|
|Best Part||Fully Refundable||Price||Test Run|
|Big Sale||Gains||Price You Pay||Thrift|
|Brand New||Good||Priciest||Time Sensitive|
|Buy||Great Value For Money||Purchase||Trade Off|
|Cancel Anytime||Half Off||Reasonable||Treasure|
|Cheap Prices||Highest Bidder||Reduced||Try Before You Buy|
|Cheaper||Incredible||Reduced Price||Try It For Free|
|Clear Out||Last Chance||Resale||Underpay|
|Contract||Lowest Price Ever||Sale Ends Soon||Valuable|
|Coupon||Lucky||Sale On Now||Value|
|Courtesy||Market||Satisfaction Guaranteed||While They Last|
|Covet||Massive Savings||Save More Today||You|
|Crazy Discounts||Moderately Priced||Save||You Pay Only|
|Deal||Money-Back-Guarantee||Save 20%||Zero Down|
|Deals||Negotiate||Save Today Only||Zero Risk|
|Deeply Discounted||Negotiated||Sell||Zero Tax|
4. Power Words For Lust, Love And Intimacy
Everyone wants to be loved and wanted. This is what makes the power words for lust, love and intimacy so effective in your marketing and advertising.
The truth is, sex sells – as long as it’s done tastefully. Sexually suggestive or intimate words and images are everywhere in marketing and advertising – because they work.
However, powerful words like “sexy,” “lust” and “love” are often used by marketers to sell products that have nothing at all do with intimacy or romance.
That’s why you need to be very careful when using them.
Lust, love, and intimacy words can be powerful forces that will attract your ideal customers. But they can also turn away people who don’t want to read such things in ads or websites.
The important thing is to know how to use them effectively and strategically so you get the results you’re looking for.
Make sure you’re not crossing any lines… or your marketing can become a total embarrassment instead of a success.
So what are some words that will attract your ideal customers?
Here’s a list of over 190+ lust, love, and intimacy power words that can help you connect on a more intimate level:
List Of 190+ Lust, Love, And Intimacy Power Words
|Captivating||Heart||Naughty But Nice||Tantalizing|
|Cute As A Button||Intense||Racy||Turn On|
|Divine||Kiss And Make Up||Rowdy||Wanton|
|Down And Dirty||Lewd||Satisfy||Whip|
5. Power Words To Make Life Easier
Humans tend to be lazy creatures. We’ll always try to find an easier way of doing things if we can.
Ever wondered why so many people are flocking to Amazon Prime, Netflix, Chewy, and other subscription services? One reason… they make life easier!
And that’s why power words that target your customers’ lazy button will help you to connect on a deeper level – and make you stand out from your competition.
The truth is people buy things that make their lives easier and more comfortable.
If you can tap into this emotional need and help them save time, money, effort and risk when buying something, then you are going to win over most sales pitches…
… And you’ll make a lot more money in the process.
So here is a list of over 200+ ease power words that will give your target audience a feeling of comfort:
List Of 200+ Ease Power Words
|All-Inclusive||Fill In The Blanks||Mold||Save Time|
|At Your Own Pace||Free||No Hassle||Short|
|Available||Free Up||No Problem||Short Work|
|Break Down||Gift||No-Frills||Simple As 123|
|Building Blocks||Gimme||No-Holds-Barred||Simple As ABC|
|Cakewalk||Good||No-Nonsense||Simple As That|
|Cheap||Gradual||Nothing To It||Simpler|
|Chill Out||Guilt-Free||On Demand||Smooth|
|Common||In A Snap||Pattern||Steal|
|Complete||In An Instant||Perfect||Step-By-Step|
|Components||In Less Than||Picnic||Steps|
|Comprehensive||In Record Time||Piece Of Cake||Straightforward|
|Cream Puff||Inexpensive||Pleasing||Super Easy|
|Duck Soup||Jumpstart||Quick As A Flash||Tricks|
|Easy To Implement||Lickety-Split||Relax||Walk In The Park|
|Eliminate||Manifest||Risk Free||Zero Risk|
6. Power Words That Trigger Curiosity
Curiosity is a powerful motivator for human beings, and one of the most common reasons why people buy.
Curiosity is a natural human trait that helps us survive in the world. We are constantly looking for new ways to improve ourselves and our lives.
That’s why good copywriters use curiosity power words that trigger a person’s inquisitiveness.
These words prompt your reader to keep reading, making them eager for more… to find out what you’re offering.
The truth is the power of curiosity is undeniable. And curiosity power words are one of the best ways to trigger action and increase sales.
So here is a list of over 260+ curiosity power words that are sure to spark interest and help you sell more:
List Of 260+ Curiosity Power Words
|Abnormality||Gain Access||Off The Record||Suppressed|
|Apply Within||Hidden Fortune||Overlooked||Time Sensitive|
|Astonishing||Hidden Secret||Pandora’s Box||Timeless|
|Astounding||Hidden Secrets||Penalize||Top Secret|
|Be The First||Hush-Hush||Priceless||Tried-And-True|
|Become An Insider||Illegal||Private||Unable|
|Behind The Scenes||Illusive||Privy||Unauthorized|
|Blockade||Inhibit||Rare||Under The Counter|
|Blocked||Insane||Rarity||Under The Radar|
|Blunder||Insider||Refrain||Under The Table|
|Bombshell||Insider Information||Refuse||Under Wraps|
|Check It Out||Invitation Required||Restricted||Unexplored|
|Cloak-And-Dagger||Jaw Dropping||Revelation||Unheard Of|
|Discover||Members Room||Skeptical||VIP Only|
|Disguised||Membership Now Closed||Smuggled||Voodoo|
|Dying To Know||Membership Required||Sneak Peek||Wacky|
|Exclusive||Never Before Seen||Strange||Why|
|Exotic||Never Say Never||Strictly Forbidden||Why Not|
|Eye-Opener||Not Widely Known||Stumble||Zany|
7. Power Words For Self-Improvement
Powerful words for self-improvement include motivators and ego builders.
If you show your readers a better way to do something, they will be more likely to buy from you.
The key is ‘show them a better way‘.
The truth is most people are unhappy in their lives. They are not fulfilled. And they don’t know how to change it.
They know they should change it… but they don’t have the motivation, courage, or knowledge to do so.
So show them a better way, and they will respond by taking action.
Self-improvement power words can uplift, inspire, motivate and encourage people to buy from you.
But be careful…
It sounds easy to use powerful words that motivate. But if you don’t know how to use them effectively, they can do just the opposite.
The best way to do this is by making sure that your copy comes across as genuine and honest – not false.
No one wants someone trying to sell them something when they know deep down inside that it doesn’t work for everyone!
So to get you started, here is a list of over 340+ power words for self-improvement that will inspire your customers to become a better version of themselves:
List Of 340+ Self-Improvement Power Words
|Ahead Of The Game||Encourage||Lovely||Spur|
|Appreciation||Excited||Mentor||Strength Of Purpose|
|Approval||Excitement||Mentorship||Strength Of Will|
|At The Top||Faith||Miraculous||Successful|
8. Power Words For Trust And Respect
If you’re serious about selling online, then you already know that it’s all about using power words that create trust and make people feel safe.
But you also have to use power words that make your readers and customers feel respected too.
Unfortunately, trust between people today is in short supply. And most people don’t feel they get the respect they deserve either.
So if you’re not careful, this combination can be a big problem for your business.
If your customers don’t trust you, or feel like they’re being taken advantage of, then they won’t buy from you – and that means no sales!
So how do we solve this problem?
By using power words that create trust and respect… it’s that simple!
Using trust-building words and showing respect for your readers is a proven way to get people to act on your messages.
So here is a list of over 200+ trust power words that will help you earn the respect of your readers:
List Of 200+ Trust And Respect Power Words
|Act Responsibly||Credit||Like||Scientifically Proven|
|Advanced||Crucial||Like Clockwork||Scientifically Shown|
|Arm’s Length||Depend||Money Back||Solution|
|Authentic||Details||Mutual Respect||Studies Show|
|Authoritative||Dominate||Never Fails||Sure Thing|
|Authority||Don’t Worry||No Doubt||Surefire|
|Backed||Elite||No Questions Asked||Swear|
|Bankable||Ensure||No Strings Attached||Tested|
|Bestselling||Fact Check||Pro Tips||Trusting|
|Bona Fide||Fiduciary||Proper||Try Before You Buy|
|Care||Free Of Danger||Protection||Unmistakable|
|Case Study||Fully Refundable||Proven||Unquestionable|
|Charitable||Healthy||Relationship||Weather The Storm|
|Charity||Hope||Reliable||Week After Week|
|Confidence||Intelligent||Resources||Year After Year|
9. Power Words That Trigger Anger
Anger words trigger powerful emotions. They are great motivators, but they can also cause damage if used incorrectly.
The key is to harness the power of anger words and use them to your advantage.
Anger is a powerful emotion that can be used to motivate people into action. You often see this in the news and other forms of media when they try to make you take sides, such as with politics or controversial issues.
But how do powerful anger words apply to selling products and services?
Well, the truth is if you want to sell more stuff then it’s important to know what make people angry.
The key is to know what makes your target audience angry about something… then get them really worked up about it… and then provide a solution for them.
Sounds too simple to be true, right?
Well, this is exactly the persuasive psychology behind one of the most effective and time-tested copywriting frameworks marketers use because it’s proven to sell more. It’s called the Problem-Agitate-Solution (PAS) Copywriting Formula.
So to help you build your own PAS formula, here is a list of 300 anger power words to get your readers riled up and ready to take action:
List Of 300 Anger Power Words
|Absurd||Discontent||Losing One’s Cool||Scam|
|Anxiety||Double-Dealing||Mistreat||Sick and Tired|
|Backstabbing||Evil||Morally Bankrupt||Slave Driver|
|Barbaric||Exploit||No Good||Smear Campaign|
|Bent Out Of Shape||Exposed||Offend||Sneaky|
|Blue In The Face||Foul Play||Pain In The Ass||Snobby|
|Boil Over||Freaking Out||Pain In The Butt||Snooty|
|Boiling Point||Frustrate||Pain In The Neck||Snotty|
|Clowning Around||Hopping Mad||Pound||Tension|
|Corruption||Hot Under The Collar||Punch||Trash-Talk|
|Dead||Irritability||Ravage||Up To One’s Neck In|
|Depression||Know All||Rotten To The Core||Violent|
|Despair||Lie Through One’s Teeth||Ruined||Wasteful|
Where To Find More Powerful Words
This post has given you over 2100+ power words to add spice to your writing and make it more effective. But where can you find more?
There’s no secret to finding powerful words and phrases. You just need to know where to look for them and how to use them when you find them.
Here’s three time-tested ways to find more power words that sell:
- Get yourself a dictionary and a thesaurus and keep them on your desk, or near to you when you’re writing. A thesaurus is a book that contains lists of synonyms for words, so you can choose a word that’s more appropriate and powerful for your writing.
- Most of the popular online dictionaries have a thesaurus too – but an online thesaurus doesn’t beat having being able to flick through many pages at a time and find new power words for yourself. Two good online dictionaries that include a thesaurus are the Merriam-Webster Dictionary and the Cambridge Dictionary.
- Learn from good copywriters – read what they write and take notes of all the power words they use to get you take action and buy.
Finally, if you’ve made it this far. Thank you!
Here’s the bonus I promised you at the beginning.
The most powerful power word of all that you can use in any of your writing is “you”.
The word “you” is so powerful because it’s personal. It makes your reader feel like you’re having a conversation with them… not talking at them.
When you use “you”, it also makes you sound friendly and approachable – which is just what you want when trying to sell something.
Ever wondered why some people are so good at selling?
Well, it’s because they know how to use power words.
Power words help you connect with your audience, make you more persuasive, and help you sell more products and services.
And they’re easy to master!
All it takes is a little practice and some focus on the kind of words will catch your reader’s attention, and make them want to buy whatever you’re selling.
So now that you have over 2100+ words to help you succeed – go get ’em!
Start using these power words in your copy today and see how much more successful you become!