Inbox Insights #1: Kim Krause Schwalm’s Welcome Email Breakdown

When A-List Copywriters Roll Out the Red Carpet (and You’re on the Guest List)

Picture this: You’re standing outside the most exclusive club in town. Not just any club, mind you, but the kind where only the crème de la crème of entrepreneurs and marketers hang out.

This is your one shot, your one opportunity to mingle with the elite and unlock connections that could change your life forever.

Your palms are sweaty, knees weak, arms are heavy (… sorry, couldn’t resist the Eminem reference).

Suddenly, the velvet rope parts.

You’re handed a VIP pass…

… and as you step inside, who do you think is there to greet you?

None other than Kim Krause Schwalm herself, the Queen of Copy, the Duchess of Direct Response, the… okay, I’ll stop with the royal titles, but you get the picture.

That, my friend, is exactly what it feels like to receive Kim’s welcome email. And let me tell you, it’s the start of a sales funnel so smooth, it’s practically dripping with good funnelkarma.

Kim Krause Schwalm is a heavyweight in the copywriting world. We’re talking about someone who’s gone toe-to-toe with legendary copywriters and came out on top.

She’s the secret weapon behind some of the most successful direct response campaigns for big names like Boardroom, National Geographic, and Intuit. And now, she’s opening her vault of copywriting secrets to us mere mortals, kicking off a funnel that’s as engaging as it is effective.

This welcome email example is our first taste of the Copy Insiders world – a place where Kim shares her battle-tested strategies, no-holds-barred breakdowns, and insider tips that have helped her dominate the copywriting game for over two decades.

It’s like getting a backstage pass to the copywriting hall of fame!

Now, you might be thinking, “Lincoln, buddy, it’s just an email. Why are you getting so worked up?”

Well, buckle up my friend, because we’re about to dive deep into why this isn’t just any email – it’s a masterclass in subscriber seduction, a blueprint for building relationships that’ll make your audience fall head over heels for your brand.

So, are you ready to peek behind the velvet curtain and see how an A-list copywriter welcomes new subscribers?

Let’s dive in and get dangerously good at email marketing, shall we?

Trust me, by the end of this breakdown, you’ll be itching to give your own welcome email a makeover that would make even Kim Krause Schwalm proud.

About This Series

Your Weekly Dose of Email Marketing Steroids

Welcome to the inaugural issue of “Inbox Insights”, where I dissect the most powerful emails in the digital landscape.

Whether you’re a seasoned email marketer or just dipping your toes into the world of digital marketing, these breakdowns are your secret weapon for crafting emails that convert like crazy.

Each week, I hunt for the best email examples – the ones that make cash registers sing – and break them down to their core elements.

Why?

To help you turn your ho-hum messages into inbox-conquering champions, of course!

I’m not just looking at fancy pants designs or clever subject lines (though those are important too).

No, I’m digging deep into the psychology, the structure, the copywriting frameworks and formulas, and all those subtle nuances that turn casual readers into loyal buyers.

It’s like email detective work, but with less trench coats and more conversion rates.

Got an email that’s knocked your socks off recently?

Don’t keep it to yourself! Send it my way, and it might just star in an upcoming breakdown. After all, in the email marketing world, sharing really is caring.

Oh, and there’s just one tiny rule – no submitting your own emails for analysis.

We’re here to learn from the cream of the crop, not critique our own work… or toot our own horns… tempting as it may be! Fair enough? Good.

Now, let’s roll up our sleeves, dive into my inbox and breakdown Kim Krause Schwalm’s welcome email example. Trust me, you’re in for a treat!

Meet the Copy Queen: Kim Krause Schwalm

From Math Whiz to Marketing Maven: How Kim Turned Words into Gold

Ready for a journey into copywriting royalty? Grab your favorite beverage, get comfy, and let’s dive into the origin story of a true email marketing superhero.

In the royal court of copywriting, Kim Krause Schwalm doesn’t just sit on the throne – she practically built the castle with her bare hands.

A-list copywriter and the ‘Queen of Copy’, Kim Krause Schwalm. Photo (and article featured image) courtesy of Kim Krause Schwalm via kimschwalm.com.

The founder of Get Dangerously Good Copywriting Training & Mentorship, Kim’s journey to copywriting royalty is nothing short of inspirational.

Imagine this: A young math prodigy with an MBA in marketing decides to trade her calculator for keyboard… the safety of a cushy corporate job for the thrilling rollercoaster ride of the copywriting world.

Sounds like a plot twist, right? But for Kim, it was the first chapter of an epic saga that would make even J.K. Rowling jealous. And boy, did it pay off.

Kim didn’t just dip her toes into the copywriting waters – she dove in headfirst and started making waves immediately.

She kicked off her journey by launching the Healthy Directions supplement business, rocketing it to over $40 million in sales faster than you can say “vitamin C”… only three years to be exact.

Talk about a career pivot that would make even the most daring entrepreneur take notice!

But Kim was just getting warmed up. She went on to break records and set new standards in the copywriting industry faster than a caffeinated cheetah.

She became the first female copywriter to land a prestigious Boardroom control by beating a 7-year control written by Parris Lampropoulos – a copywriter so legendary, he’s on Brian Kurtz’s “Mount Rushmore of Copywriters”.

That’s not just entering the big leagues… that’s showing up to the World Series and hitting a grand slam on your first at-bat.

Now, with over two decades of experience and nearly a billion dollars in sales generated for clients like National Geographic, Intuit, Soundview, and Bottom Line, Kim’s not just writing killer copy – she’s nurturing a whole new generation of copywriting talent.

It’s like she’s running a Hogwarts for copywriters, minus the owls and magic wands (though her copy might make you believe in magic).

Through her Get Dangerously Good platform, she’s sharing her hard-won expertise, helping up-and-coming copywriters master the craft faster than you can say “conversion rate optimization”.  

It’s as if she’s handing out maps to buried treasure, except the treasure is the ability to turn powerful words into cold, hard cash.

So, when you’re reading Kim’s welcome email, remember: You’re not just getting tips from a copywriter. You’re getting gold-standard advice from a woman who’s turned words into an empire and is now teaching others to do the same.

In the world of copywriting, Kim Krause Schwalm isn’t just playing the game – she’s rewriting the rulebook, setting it on fire, and then writing copy so good it sells the ashes.

And lucky for us, she’s inviting us all to join her pyrotechnic party of persuasion!

Email Overview

Kim’s Copywriting Masterclass in Your Inbox

Alright, brace yourself because we’re about to dissect an example of a welcome email that packs more punch than a double espresso on a Monday morning!

This gem lands in your inbox right after you’ve signed up for Kim’s freebie: “The Ultimate A-List Copywriter’s Promo Checklist“.

It’s the first touchpoint in Kim’s funnel, and it sets the stage for a beautiful email relationship.

First up, let’s talk about that subject line:

“[Your Name], you’re a Copy Insider now! – Here’s your Ultimate A-List Copywriter’s Promo Checklist”.

It’s like getting a golden ticket to Willy Wonka’s Chocolate Factory, but instead of cocoa-filled delights, you’re getting access to copywriting gold.

Kim Krause Schwalm’s welcome email subject line is a great example of how to grab attention, pique curiosity, and make your subscribers feel special.

This subject line does three things brilliantly:

1. It uses personalization to grab your attention faster than free pizza at a college dorm.
2. It instantly makes you feel special. Who doesn’t love a free gift? Not just any freebie, mind you – it’s an ‘Ultimate A-list’ gift!
3. It introduces the exclusive “Copy Insider” concept, piquing your curiosity like a mystery novel cliffhanger.

The from name?

Simply “Kim Krause Schwalm”. No fancy pants titles, no corporate jargon. Just Kim.

It’s personal, it’s direct, and it tells you exactly who you’re hearing from. In a world of corporate blandness, this personal touch stands out like a pink neon sign in a sea of beige.

Now, onto the preheader text…

Oh wait, there isn’t any! Kim’s skipped the preheader text entirely. Is this a missed opportunity or a clever strategy? We’ll dive into that later.

As for the overall design, Kim’s keeping it old school with a plain text email.

There’s only one image – the freebie checklist at the top. It’s like she’s saying, “I don’t need frilly designs to impress you. My words are powerful enough.”. And you know what? She’s absolutely right.

This welcome email example is a masterclass in copywriting itself. It’s conversational, it’s packed with value, and it’s setting the stage for a long-term relationship.

Kim’s not just welcoming you – she’s rolling out the red carpet, handing you a glass of champagne, and giving you a tour of her copywriting empire.

Ready to go deeper?

Great! Because we’re about to break down exactly how Kim turns new subscribers into loyal fans faster than you can say “high-converting copy”!

Funnel Stage Analysis

The Art of the Welcome Mat: More Than Just a “Hello”

If email marketing were a party, the welcome email would be the greeter at the door. And let me tell you, Kim Krause Schwalm isn’t just saying “hello” – she’s throwing a full-blown red carpet event!

This email sits squarely at the top of the funnel, but don’t let that fool you. It’s doing some heavy lifting that would make even seasoned bodybuilders break a sweat.

Let’s break it down:

1. Immediate Value Delivery: Right off the bat, Kim’s delivering the goods. That 5-in-1 checklist isn’t just a freebie, it’s a “secret weapon” for writing killer copy. She’s not just fulfilling her promise, she’s exceeding expectations faster than you can hit “send” on your next email campaign.

Kim Krause Schwalm’s welcome email immediately delivers value with her free 5-in-1 checklist sitting right at the top.

2. Relationship Building: Kim’s not here for a one-night stand, my friend. She’s laying the groundwork for a long-term relationship. By previewing her regular content (Copy Insiders issues, “What’s in Kim’s Mailbox?” breakdowns), she’s giving subscribers a reason to stay tuned and keep opening her emails.

Kim Krause Schwalm’s welcome email is a great example of how to promise more value by previewing upcoming and regular content.

3. Subtle Upsell: While this email isn’t making a hard sell, Kim’s planting seeds for future purchases. She mentions her courses and trainings, positioning them as valuable resources for when the subscriber is ready to level up. It’s like leaving breadcrumbs that lead to a gingerbread house of copywriting knowledge.

Kim Krause Schwalm’s welcome email is also a great example of how to immediately to start selling by planting seeds for her paid offers.

4. Engagement Encouragement: That request for subscribers to reply with their biggest copywriting challenge? Pure gold. It’s not just gathering intel (though that’s valuable). It’s starting a dialogue and making subscribers feel heard. It’s like Kim’s saying, “Hey, I’m not just here to talk at you. I want to hear from you too!”.

Kim Krause Schwalm’s welcome email is a good example of how to immediately encourage engagement by asking her subscribers to reply with their biggest copywriting challenge. It shows empathy and also solicits valuable information about their pain points and desires.

The offer here isn’t just a checklist – it’s an invitation to join Kim’s world of copywriting mastery. She’s offering access to her brain, her experience, and her network.

And let me tell you, in the world of copywriting, that’s like being offered the keys to Fort Knox.

This welcome email is moving subscribers along the journey from curious newcomers to engaged community members. It’s setting the stage for future conversions by establishing Kim as a trusted authority and creating a sense of belonging to an exclusive group of “Copy Insiders”.

In the grand funnel of life, this email is saying, “Welcome home, grab a drink, and get comfortable. You’re gonna love it here!”.

And if that doesn’t make you want to stick around and see what’s next, I don’t know what will!

Copywriting Breakdown

Kim’s Copywriting Cookbook: A Recipe for Email Success

Alright, grab your notepad because we’re about to dissect some grade-A copywriting that’ll make your emails sizzle hotter than a barbecue in July!

1. The Power of Personality: Kim’s voice shines through every line of this email. It’s like she’s sitting across from you at a coffee shop, spilling the tea on copywriting secrets. She’s not afraid to use phrases like “exploit to your maximum delight” or mention that she **gasp** actually SELLS stuff. This personality-driven approach makes the email feel like a conversation, not a corporate memo.

Kim Krause Schwalm’s welcome email is packed full of personality as if she’s having a friendly one-on-one conversation with you over a cup of coffee.

2. Social Proof on Steroids: Kim doesn’t just drop names. She carpet bombs you with them. Gary Bencivenga, Carline Anglade-Cole, Justin Goff, Brian Kurtz – these are the Avengers of the copywriting world, and they’re all raving about Kim’s content. It’s like saying, “Don’t just take my word for it, here’s what the cool kids are saying.”.

Kim Krause Schwalm’s welcome email is a great example of how to show authority early in your email copy with social proof and big names from your industry.

3. The “Open Loop” Technique: Kim masterfully uses open loops throughout the email. She mentions her “What’s in Kim’s Mailbox?” breakdowns, teases “special promotions”, and hints at future value. It’s like a TV series cliffhanger – you can’t help but tune in for the next episode!

Kim Krause Schwalm’s welcome email copywriting uses open loops to hint at even more upcoming value in future emails.

4. The “Damned If You Do, Learn If You Don’t” Approach: Notice how Kim positions her sales emails as learning opportunities? Even if you’re not buying, you’re learning. It’s a brilliant way to keep people engaged with sales content without feeling pushy.

Kim Krause Schwalm’s welcome email copy is a beautiful example of how to presell your offers in a non-pushy way whilst also presenting them as learning opportunities.

5. The Credibility Sandwich: Kim layers her credentials throughout the email. She starts with testimonials from industry bigwigs, then sprinkles in her own achievements (beating legendary copywriters, working with respected companies), and finishes with a summary of her experience. It’s like a credibility sandwich with authority as the secret sauce.

Kim Krause Schwalm’s welcome email copy builds on earlier social proof and authority with her additional credentials, achievements, and experience.

6. The Personal Touch: That request for readers to reply with their biggest challenge? It’s not just engagement bait. It’s a way to make readers feel heard and gather invaluable market research. Two birds, one stone – now that’s efficient copywriting!

Kim Krause Schwalm’s welcome email copy is a classic example of how to build trust early by showing a personal touch to your subscribers.

7. The P.S. Powerhouse: Kim doesn’t waste her P.S. She uses it to provide multiple pathways for further engagement – her book, trainings, past issues, even a t-shirt! It’s like a choose-your-own-adventure for copywriting enthusiasts.

Kim Krause Schwalm’s welcome email copy effectively uses a postscript with multiple options for further engagement.

This email isn’t just welcoming new subscribers. It’s a masterclass in relationship-building copywriting. Kim’s not just telling you she’s an A-list copywriter. She’s showing you with every carefully crafted sentence.

Remember, in the email marketing game, your welcome email IS your first impression. And as Kim shows us, you don’t get a second chance to make a first impression – so make it count!

Call-to-Action Evaluation

Kim’s CTA Buffet: A Smorgasbord of Engagement Opportunities

Alright, let’s dive into Kim’s call-to-action strategy. Spoiler alert: it’s not just a single CTA, it’s a whole darn buffet!

1. The Immediate Action CTA: Right out of the gate, Kim hits us with a clear, immediate action: “Download it here right now and make it your ‘secret weapon’ for writing stronger, more successful copy.” This isn’t just a CTA. It’s a value proposition wrapped in an action step. It’s like saying, “Here’s your golden ticket, now use it!”.

Kim Krause Schwalm’s welcome email opens with an immediate call-to-action to download her free copywriting checklist.

2. The Engagement CTA: Kim doesn’t just want you to consume content. She wants you to interact. The “Reply back to this email” CTA is brilliant for three reasons:
   1. It starts a dialogue – because monologues are so last season
   2. It makes the subscriber feel heard – everyone loves a good listener
   3. It provides Kim with valuable market research – sneaky, but in a good way

Kim Krause Schwalm’s welcome email includes one of the best engagement call-to-actions there is – a simple question regarding her subscribers #1 problem.

3. The “Choose Your Own Adventure” P.S. CTAs: In her P.S. section, Kim offers a smorgasbord of next steps:
   • Buy her Client Badassery Secrets book – for those ready to dive deep
   • Check out her copywriting trainings – for the eager beavers
   • Read past issues of Copy Insiders – for the content bingers
   • Buy a cool t-shirt – for the fashion-forward copywriters
   • Share with fellow copywriters and marketers – for the spreading-the-love types

Kim Krause Schwalm’s welcome email is a great example of how to maximize engagement with multiple customer journeys call-to-actions in the postscript.

This multi-pronged approach caters to different levels of engagement and commitment. It’s like saying, “However you want to engage, I’ve got you covered!”.

4. The Subtle Ongoing CTA: Throughout this welcome email example, Kim creates an ongoing CTA by setting the expectation for regular, valuable content. “So keep an eye out for the latest Copy Insiders issue coming your way” isn’t just information. It’s a call to stay engaged. It’s the email equivalent of “same time, same place next week!”.

Kim Krause Schwalm’s welcome email cleverly includes a subtle ongoing call-to-action throughout the entire email with the promise of ongoing regular and valuable content.

5. The Shareability CTA: Kim doesn’t forget the power of word-of-mouth. Her final CTA encourages sharing, expanding her reach through her new subscribers’ networks. It’s like she’s deputizing her readers into her personal marketing army.

Kim Krause Schwalm’s welcome email includes a final call-to-action to share it with others. Kim also encourages you to send people from your network directly to her site to join her email list.

What makes these CTAs effective?

Let’s break it down:

• Clarity: Each CTA is crystal clear about what action to take and what you’ll get when you click. No “click here” vagueness in sight!
• Value-driven: They’re not just asking for action. They’re offering value in return. It’s a “you scratch my back, I’ll scratch yours” approach.
• Options: By providing multiple engagement paths, Kim increases the chances of action. It’s like a Choose Your Own Adventure book, but every ending leads to copywriting success.
• Low-pressure: The tone is inviting, not pushy. It’s all about what Kim can do for you, not what you can do for her.

How do these CTAs align with Kim’s funnel?

These CTAs aren’t just random. They’re strategically aligned with different stages of Kim’s funnel:

• Top of funnel: Download the free checklist, read past issues
• Middle of funnel: Reply with your biggest challenge, check out trainings
• Bottom of funnel: Buy the book, join paid programs

Kim’s CTA strategy isn’t just about getting clicks. It’s about building a relationship. She’s not asking for marriage on the first date. She’s offering a range of options from a casual coffee (download the checklist) to a full-on commitment (buy her programs).

Remember, in email marketing, your CTA is where the rubber meets the road. And Kim’s CTAs? They’re not just meeting the road… they’re burning rubber all the way to Conversion City!

Visual Design Analysis

Kim’s “Less is More” Design Philosophy: When Words Speak Louder Than Pictures

Ready for a deep dive into Kim’s visual… wait, what visual design?

That’s right, my friend. In this welcome email example, Kim’s taking a page out of the “less is more” playbook, and she’s playing it like a virtuoso.

Let’s break down this minimalist masterpiece:

1. The Solo Star: The Checklist Image At the top of the email, we’ve got the lone ranger of visuals – an image of “The Ultimate A-List Copywriter’s Promo Checklist“. This isn’t just any image. It’s the prize, the golden ticket, the reason subscribers signed up in the first place. Remember the missing preheader text? This is the reason. By putting your freebie front and center, Kim’s saying, “You wanted this? Well, here it is, in all its glory!”

Kim Krause Schwalm’s welcome email is a brilliant example of how to use minimal visual design to create a successful ‘less is more’ result.

2. The Power of Plain Text: The rest of the email? Pure, unadulterated text. No fancy headers, no colorful buttons, no distracting graphics. It’s like Kim’s channeling her inner Hemingway – why use a picture when a thousand words will do?

But here’s the kicker. This isn’t laziness or lack of design skills. Oh no, this is strategic simplicity at its finest.

Here’s why it works:

a) Focus on the Message: Without flashy design elements, your attention is lasered in on Kim’s words. And when you’re an A-list copywriter, that’s exactly where you want it. It’s like she’s grabbed you by the collar and said, “Listen up, I’ve got something important to tell you!”

b) Improved Deliverability: Plain text emails are less likely to trigger spam filters. Kim’s making sure her words reach your inbox, not your junk folder – the digital equivalent of the Bermuda Triangle.

c) Personal Touch: This email feels like Kim sat down at her computer, cracked her knuckles, and typed out a message just for you. It’s the email equivalent of getting a handwritten note in a world of mass-produced greeting cards.

d) Accessibility: Whether you’re reading on your state-of-the-art smartphone or a computer that’s old enough to vote, this email’s going to look good. It’s the good old Swiss Army knife of email design.

e) Emphasis Through Formatting: Without images to rely on, Kim uses simple formatting tricks to draw attention. Bold text, italics, and strategic line breaks to guide your eyes to the important bits.

3. The Invisible Design Don’t be fooled by the lack of fancy graphics. Kim’s wielding the invisible art of typography and spacing like a Jedi master uses the Force. The result? A flow that’s easier on your eyes than a sunset on a tropical beach.

4. The Link Strategy While not strictly “visual”, the placement and frequency of links in this email is a design choice. Kim’s sprinkled links throughout the email like chocolate chips in a cookie – always there when you want a little extra sweetness. Each one is placed at just the right moment, tempting you to click and dive deeper into her world of copywriting wisdom.

The takeaway?

In a world of flashy, over-designed emails, Kim’s plain text approach stands out like a whisper in a room full of shouters. It’s a powerful reminder that in email marketing, your words are your most powerful design element.

Remember, sometimes, the most effective design is the one that gets out of the way and lets your message shine.

In Kim’s case, her copy isn’t just the star of the show – it is the show, the theater, and the standing ovation all rolled into one!

Personalization & Segmentation

Kim’s Personal Touch: Making Every Copy Insider Feel Like a VIP

Let’s talk about how Kim Krause Schwalm turns a mass email into a one-on-one conversation. Come closer my friend, because we’re about to get personal!

1. Name Personalization: Right out of the gate, Kim hits us with “Congratulations [Your Name], you’re a Copy Insider now!” It’s like walking into Cheers where everybody knows your name. This isn’t just a generic “Hey there” – it’s a personal welcome mat rolled out just for you.
2. The Exclusive Club Approach: Kim doesn’t just welcome you. She anoints you as a “Copy Insider.” It’s like being invited to join those Avengers of copywriting I mentioned earlier. This creates an instant sense of belonging and exclusivity. You’re not just on a mailing list. You’re part of an elite group. Who doesn’t love feeling special?
3. Tailored Content Expectations: In this welcome email example, Kim sets clear expectations about the type of content you’ll receive – Copy Insiders issues, “What’s in Kim’s Mailbox?” breakdowns, and special promotions. This isn’t a one-size-fits-all approach. It’s tailored for people who are serious about leveling up their copywriting game.
4. The Personal Reply Invitation: Here’s where Kim really knocks it out of the park. She invites you to reply directly to her email with your biggest copywriting challenge. This isn’t just personalization. It’s an open invitation for a one-on-one conversation. It’s like having a direct line to the copywriting equivalent of the Bat-phone!
5. Segmentation Through Self-Selection: By offering multiple ways to engage in her P.S. section – book, trainings, past issues, even a t-shirt – Kim allows subscribers to self-segment based on their interests and level of commitment. It’s like she’s saying, “However you want to engage, I’ve got something just for you.”.
6. Addressing Different Skill Levels: Kim acknowledges that her audience might range from seasoned pros to copywriting newbies. By saying “Whether you’re a seasoned pro at writing copy, or you’re just starting out,” she’s ensuring that everyone feels included and catered to, no matter where you are on your copywriting journey.
7. The Subtle Segment Identifier: That question about your biggest copywriting challenge? It’s not just for engagement. It’s a brilliant way for Kim to segment her list based on the responses. It’s like a stealth survey disguised as friendly conversation. Pure genius!

Kim’s personalization strategy isn’t just about making you feel warm and fuzzy (though it does that too). It’s a clever way to guide you deeper into her sales funnel. How exactly does she do that?

Let’s break it down:

1. Immediate Engagement: Download the checklist and start using it. It’s like Kim’s handing you the keys to her copywriting kingdom.
2. Ongoing Value: Look forward to regular Copy Insiders content. Kim’s promising to be your personal copywriting mentor, delivered straight to your inbox.
3. Personal Connection: Reply with your biggest challenge. It’s like Kim’s opened her office door and said, “Come on in, let’s chat.”
4. Further Engagement: Check out past issues, buy the book, or sign up for trainings. Kim’s offering you a whole buffet of copywriting goodness – take what you need! Even that t-shirt…
5. Community Building: Share with other copywriters and marketers. Kim’s turning you into a brand ambassador before you even realize it.

Each step is designed to deepen your relationship with Kim and her brand, moving you from a casual subscriber to a devoted Copy Insider.

Remember, true personalization isn’t just about slapping a name at the top of an email. It’s about making you feel like Kim crafted this message just for you.

Kim doesn’t just talk the talk. She walks the walk, turning what could be a generic welcome email into a personal invitation to join her copywriting inner circle.

In the world of email marketing, personalization is the difference between being a faceless brand and being a trusted mentor.

And my friend, Kim Krause Schwalm just showed us how it’s done!

Funnel Flow Strategy

Kim’s Email Funnel: A Masterclass in Nurturing Relationships and Driving Conversions

Ready to peek behind the curtain of Kim’s email funnel strategy? Grab your hard hat, because we’re about to dive deep into the architecture of a master funnel builder!

1. The Welcome Mat: This email isn’t just a “hey, thanks for signing up” formality. It’s the grand opening of Kim’s copywriting theme park. She’s not just welcoming you into her funnel. She’s giving you a VIP map of all the attractions and making sure you’re excited for the rides ahead.
2. The Value Vortex: Kim’s funnel kicks off with immediate value – that juicy checklist. But she doesn’t stop there. She creates a vortex of ongoing value with her promises of regular Copy Insiders issues and “What’s in Kim’s Mailbox?” breakdowns. It’s like saying, “You thought the free ticket was good? Wait till you see what’s inside!”.

Kim Krause Schwalm’s welcome email is a great example of how to drive your subscribers deeper into your funnels with promises of even more valuable content.

3. The Engagement Escalator: Kim’s funnel isn’t a straight shot to a sale. It’s an escalator of increasing engagement:
   • Download the checklist – low commitment
   • Read regular emails – minimal effort, high value
   • Reply with your biggest challenge – personal interaction
   • Check out past issues – deeper dive into content
   • Buy the book or join trainings – financial commitment

Each step builds on the last, gradually increasing the subscriber’s investment in the relationship.

4. The Multi-Path Approach: Kim’s funnel isn’t a one-way street. By offering multiple ways to engage (free content, paid products, community involvement), she’s creating a choose-your-own-adventure funnel. This caters to different preferences and allows all of her sales funnel traffic to self-select their level of engagement. Whatever floats your boat, Kim’s got you covered.

Kim Krause Schwalm’s welcome email is a perfect example of how to use multiple entry points to your funnel to cater to different levels and preferences of subscriber engagement.

5. The Long Game Strategy: This email isn’t focused on making an immediate sale or getting you to the altar on the first date. Kim’s looking for a long-term relationship. She knows that by consistently delivering value in her funnel, she’s building trust brick by brick. This will lead to sales down the line. It’s like she’s saying, “Let’s get to know each other first, and then we’ll talk business.”

6. The Feedback Loop: That invitation to reply with your challenges? It’s not just Kim being friendly. It’s a clever way to create a feedback loop that allows her to tailor future content and offers to your needs. This isn’t just a funnel – it’s a learning machine that gets smarter with every interaction. No AI needed here… Kim reads every response!

Kim Krause Schwalm’s welcome email effectively includes an engagement question. It’s a great example of how to get crucial feedback to optimize your funnels for more conversions.

7. The Community Builder: In this welcome email example, Kim’s not just funneling subscribers towards purchases. She’s funneling them into her own community. That link to ‘… send them to copyinsiders.com here‘? Kim uses a dedicated, distraction-free landing page to get others you may know to sign up for her checklist too. By encouraging sharing and offering insider status, she’s creating a sense of belonging. It’s not just a list. It’s a copywriting family reunion.

Kim Krause Schwalm’s welcome email continues to drive even more subscribers into her funnel (and community) with an invitation to share it with your own networks.

8. The Ascension Model: From free checklist to paid trainings, Kim’s funnel has a clear growth path. But it’s not pushy. It’s there when you’re ready, like a copywriting Yoda waiting for you to level up.

9. The Content Nurture Sequence: By promising regular valuable content, Kim’s setting up a lead nurturing funnel sequence that keeps subscribers engaged long-term. It’s like a drip irrigation system for your copywriting skills. She’s not just throwing seeds. She’s cultivating a copywriting garden.

Kim Krause Schwalm’s welcome email is an excellent example of how to use regular (even daily) content to continually nurture your subscribers through your funnel.

10. The Open Loop Technique: As a great funnel builder, Kim creates intrigue about future content and offers, leaving open loops that keep subscribers curious and opening her emails. Like a TV cliffhanger, it’s the email equivalent of “tune in next week!” – and you know you will.

Kim Krause Schwalm’s welcome email effectively uses open loops to build curiosity. It’s a great example of how to keep your subscribers engaged and flowing smoothly through your funnel.

Connecting the Dots and the Future Funnel Flow:

This welcome email example isn’t a standalone piece. It’s the foundation of Kim’s entire email funnel strategy. It sets expectations, creates anticipation, and lays the groundwork for future interactions.

Based on this welcome email, we can anticipate future emails that:

• Deliver on the promised regular content – because Kim keeps her promises!
• Offer deeper dives into specific copywriting topics – for when you’re ready to go from paddling to surfing
• Provide exclusive offers for courses or mentorship – when you’re ready to go pro
• Share success stories from other Copy Insiders – because who doesn’t love a good before-and-after?
• Give sneak peeks into Kim’s own copywriting projects – kinda like backstage passes to a rock star’s concert

Remember, a great email funnel isn’t about pushing people towards a sale. It’s about creating a journey that you’re excited to be on.

Kim’s not just building a funnel with incredible funnelkarma. She’s creating a copywriting odyssey, and she’s inviting you along for the ride.

In the world of email marketing, your funnel IS your roadmap to success. And Kim Krause Schwalm just handed us the keys to a high-performance vehicle. Time to hit the road!

Key Takeaways

Kim’s Copywriting Commandments: Lessons from the Email Promised Land

Alright my friend, it’s time to distill Kim’s welcome email wisdom into ten email copywriting commandments. Grab your notepads, because these takeaways are hotter than a freshly printed sales page!

1. The Power of Personality: Kim’s authentic voice shines through every line. Lesson? Don’t be afraid to let your brand’s personality sparkle in your emails. Your uniqueness is your secret sauce!
2. Deliver Immediate Value: Kim doesn’t just promise value. She delivers it right away with the checklist. The takeaway? Give your subscribers a reason to do a happy dance from the very first email.
3. Create Exclusivity: The “Copy Insider” concept makes subscribers feel like they’ve joined an elite club. How can you make your subscribers feel like VIPs?
4. Use Social Proof Strategically: Kim doesn’t just drop names. She builds a wall of credibility with industry giants. Let your connections and testimonials do some of the heavy lifting and boost your authority.
5. Set Clear Expectations: Kim lays out the roadmap for what’s to come. Clarity builds trust, and trust keeps those email open rates climbing.
6. Engage and Gather Intel: That reply request? It’s a goldmine for engagement and market research. Always be looking for ways to start conversations with your subscribers.
7. Offer Multiple Engagement Paths: From free content to paid products, Kim provides various ways to connect. Create a buffet of options for your subscribers to choose from.
8. Keep it Simple: Kim’s plain text email proves that sometimes, less really is more. Don’t let fancy designs steal the spotlight from your message.
9. Play the Long Game: This email isn’t a one-hit wonder. It’s the start of a beautiful friendship. Focus on nurturing your subscribers like prized orchids, not quick-sale cash cows.
10. Use Open Loops: Kim leaves breadcrumbs of curiosity about future content. How can you keep your readers on the edge of their inbox, eagerly awaiting your next email?

Remember, these aren’t just tips. They’re your blueprint to email marketing success. Use them wisely, and you might just find yourself in the copywriting hall of fame alongside Kim!

FunnelKarma Funnel Insights

Turning Kim’s Welcome Mat into Your Red Carpet

Now, let’s talk about how we can take Kim’s email magic and sprinkle it into your own funnel strategy. Pay close attention my friend, because we’re about to turn your welcome email into a conversion machine!

1. The Personality Injection: Kim’s authentic voice is her secret sauce. For your brand, ask yourself: What’s your unique flavor? Are you the wise mentor? The quirky innovator? The straight-shooting strategist? Inject that personality into every word of your welcome email. In other words… Let your freak flag fly!
2. The Value Volcano: Kim erupts with value from the get-go. How can you create an immediate “wow” factor? Maybe it’s a quick-win checklist, a mind-blowing statistic, or an “a-ha” insight they can apply right away. Give them a reason to high-five their screen!
3. The Exclusivity Engine: Kim makes subscribers feel like they’ve joined an elite club. What’s your equivalent of “Copy Insider”? Create a branded community that makes your subscribers feel like they’ve just entered the VIP lounge of your industry or niche.
4. The Credibility Catapult: Kim leverages big names to boost her authority. No celebrity endorsements? No problem! Get creative. Client success stories, impressive stats, or even a personal achievement can work wonders. Show ’em what you’re made of!
5. The Expectation Setter: Kim clearly outlines what’s coming. Create a “roadmap” for your new subscribers. What can they expect in the next week? Month? Year? Build anticipation for your future emails like you’re teasing the next season of their favorite Netflix show.
6. The Engagement Elevator: Kim’s reply request is genius. How can you start a conversation with your subscribers? Maybe it’s a quick survey, a provocative question, or an invitation to share their story. Make them feel like they’re chatting with a friend, not just reading an email.
7. The Multi-Path Maze: Kim offers various ways to engage. Design your sales funnel with multiple entry points to cater to different subscriber needs and preferences. Remember, it’s like creating a “Choose Your Own Adventure” book, but every ending leads to happy customers.
8. The Simplicity Switch: Consider stripping back your welcome email design. Test a plain text version against your usual welcome email template. Sometimes, letting your words do the heavy lifting can pack more punch than a design explosion. You might be surprised at the results!
9. The Long Game Strategy: Kim’s playing chess, not checkers. Map out your entire welcome series. How can each email build on the last, creating a cohesive journey for your subscribers? Think of it as crafting a binge-worthy series, not just a one-off episode.
10. The Curiosity Creator: Kim leaves us wanting more. End your welcome email with a teaser for what’s coming next. Make it so intriguing they can’t help but open your next email. It’s like leaving a trail of breadcrumbs… but the breadcrumbs are made of solid gold.

Remember, your welcome email isn’t just a greeting – it’s the foundation of your entire email relationship.

At FunnelKarma, we often say:

“Your welcome email is like a first date. Make it memorable, make it valuable, and always leave them wanting more.”

This philosophy is exemplified in Kim Krause Schwalm’s Copy Insiders welcome email. So make it count!

Reader Challenge

Become the Kim Krause Schwalm of Your Niche

Alright, my email entrepreneur extraordinaire, it’s time to put all these welcome email example insights into action!

Are you ready to transform your welcome email from a polite handshake into a warm bear hug that your subscribers can’t resist?

Here’s your mission, should you choose to accept it – and trust me, you want to…

Rewrite your welcome email using Kim’s strategies, but with a laser focus on one key element:

Create your own version of the “Copy Insider” concept. What exclusive club are your subscribers joining? How can you make them feel special from the very first email and set the stage for the rest of your funnel?

Here’s how to tackle this challenge:

1. Brainstorm Brilliance: Grab a coffee, find your thinking cap, and brainstorm at least 5 potential “insider” names for your tribe. Make them so good, your subscribers will want to put them on a t-shirt!
2. Value Bomb: What’s your equivalent of Kim’s checklist? Create a juicy piece of content that your new subscribers can use immediately. Make it so good they’ll wonder how they ever lived without it.
3. Exclusivity Factor: How will you make your subscribers feel like VIPs? Maybe it’s “behind the scenes” content, early access to new products, or a special newsletter just for them. Get creative!
4. Personality Plus: Infuse your email with YOUR unique voice. If Kim’s voice is “straight-shooting mentor,” what’s yours? Quirky guru? Data-driven wizard? Remember, let your freak flag fly high!
5. Open Loop Magic: End your email with a teaser that’s so intriguing, your subscribers will be counting the minutes until your next email. Make it truly irresistible!

Once you’ve crafted your email masterpiece, come back here and share your before and after in the comments. I’m serious…

Let’s see those welcome emails transform your subscribers from “meh” to “hell yeah… I need to sign up for this RIGHT NOW!”

Who knows? You might just create the next “Copy Insiders” phenomenon in your niche.

And when you do, don’t forget to thank Kim – and your friend at FunnelKarma (wink wink) – for the inspiration!

Next Steps

Your Journey to Email Mastery Starts Now

Feeling fired up about email marketing? Of course you are!

Here’s how to keep that momentum going and transform into the email wizard you were born to be:

1. Subscribe to FunnelKarma’s newsletter. Trust me, your inbox will thank you for this injection of email marketing genius. It’s like a shot of espresso for your marketing brain!
2. Share this breakdown with your fellow marketers. Spread the email love like it’s the last piece of avocado toast at brunch!
3. Check out Kim Krause Schwalm’s website, get on her list, and grab your very own copy of her “The Ultimate A-List Copywriter’s Promo Checklist“. Experience her email magic firsthand and see how the queen of copy does it! And, if you’re interested to see Kim’s wonderful storytelling in action and its effect on the younger generation, she’s recently just published her first children’s book, Misty Makes a Friend.
4. Ready to turn your emails into conversion machines? Book a call with FunnelKarma today. Let’s make your email marketing so dangerously good, it should come with a warning label!

Remember, in the world of email marketing, learning never stops. Stay curious, keep testing, and never underestimate the power of a well-crafted email.

Your next send could be the one that skyrockets your success!

Final Thoughts on Kim Krause Schwalm’s Welcome Email Example

Looking ahead, email marketing is changing fast… real fast. What does that mean for you?

One. Simple. Thing.

Kim’s approach to welcome emails will be even more important!

As AI gets better at personalizing content and privacy becomes a bigger deal, making a real connection from the start is what will set your campaigns apart.

So fear not my friend.

By using the insights and strategies we’ve uncovered in Kim’s email, you’re not just stepping up your welcome game – you’ll be future-proofing your entire email marketing strategy too.

Now go forth and conquer those inboxes! Your email marketing empire awaits!

May the good funnelkarma be with you!