Landing Page Beginners Guide

Landing Pages: Easy Beginner’s Guide [2023]

A landing page is the single best way to get your visitors to take action and buy.

If you’re not using one, you’re missing out on a lot of money!

I’m not going to sugarcoat this…

If you want to grow your business and succeed online, then you need to start using landing pages. It’s that simple.

Why?

Because landing pages are like little billboards for your business. They help you convert visitors into paying customers.

And, they do it extremely well.

In fact, a landing page is one of the most effective conversion tools in your entire arsenal.

Think of a landing page as the gateway to your success. It’s the moment of truth…

… Will your visitor take the next step and buy what you’re selling?

Or will they move on and never come back?

I’m not talking about those boring pages that just have a few links and a phone number on them.

No, I’m talking about landing pages that help you connect with your audience in an intimate way…

… landing pages that make your customers feel like they’re getting something special when they visit…

And the type of landing page that’s focused entirely on one thing – getting people to take action!

So why don’t more people use landing pages?

Well, to many, they’re intimidating! They seem like they take so much time and effort, and may not actually be worth it in the end.

The truth is, a landing page is not as hard as it sounds!

Landing pages are simple to create and promote.

And once you have one… the results will be worth it.

That’s why I’ve put together this easy landing pages for beginners guide to help you with the basics.

I’ll go over what is a landing page, how it works, and why it’s important. I’ll also show you how to create your own landing pages in just a few simple steps.

Ready to get your customers to take action?

Great! Let’s begin.

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What Is A Landing Page?

A landing page is a web page that is designed to convert visitors into customers.

It is usually a standalone page that focuses on one goal, such as:

  • Collecting a lead for your business
  • Selling a product or service
  • Promoting an event or an offer

In digital marketing, landing pages are also known as squeeze pages. This is because their main function is to “squeeze” value out of your visitors.

How A Landing Page Works

A landing page works by appealing to your visitor’s emotion, offering them something of value, and then asking them to take action.

This action could be:

  • Giving their email address or a phone number
  • Purchasing your product or service
  • Registering for your webinar or event

For a landing page to be effective, it needs to be simple and focused on just one action.

In addition, for landing pages to work, they should give your visitors a very clear idea of what you’re offering them – without overwhelming them with information.

Landing Page vs. Website: The Difference

Here’s the difference between a landing page and a website in basic terms.

A landing page is a single web page to promote a specific service or product. It focuses on one thing, and has a clear call-to-action (CTA). It typically has no distractions like navigation menus or unnecessary links.

In contrast, a website is a full-fledged online presence that contains multiple pages and sections that are all interconnected and linked to each other.

A website can have many landing pages, and each of those landing pages can have its own unique purpose.

Why A Landing Page Is Important: The Benefits

There are many benefits of using landing pages. Here are some of the most important ones:

More Leads

A landing page is a great place to capture leads. It’s easy for visitors to provide their name and email address in exchange for valuable content, like an ebook or webinar replay – but only if you ask correctly.

Increase Conversion Rates

Landing pages can increase your conversion rates. A well-designed landing page makes it easier for visitors to see what they need and take action without distractions.

This increases the chances that they will complete their desired action on your site, such as subscribing to your email list or purchasing your product.

Target Your Audience

Landing pages help you to target your audience more precisely.

Since each landing page is designed to address a specific goal, you can ensure you are targeting people who are most likely to buy your product or use your service.

Test Your Marketing Strategy

A landing page can be used to test sales content and see which messages resonate best.

For example, you can try different messaging and headlines on different landing pages.

Then you can measure what works best by tracking how many people take the action you need of them – like giving their email address or making a purchase.

Types Of Landing Pages (with Examples)

Landing pages are the first step in your sales funnel.

They’re the front door to your website. They serve as a place where you can collect leads and conversions from visitors who are interested in what you have to offer.

Although there are main different types of landing pages, they really fall under two main categories:

  • Lead Generation Pages
  • Sales Pages (also called Product Landing Pages)

Each one is designed with a specific purpose in mind, so it’s important to know which type of landing page will work best for your business.

Lead Generation Landing Pages

Lead generation landing pages are designed to convert visitors into leads.

They’re typically focused on gathering information about someone who is interested in your product or service, but hasn’t made a purchase yet.

Lead generation landing pages usually contain lead capture forms that ask for contact information like name and email address.

They also contain some type of offer that encourages people to opt-in for more information about your company or product.

You will typically see lead generation landing pages used for:

  • Free product trial signups
  • Newsletter signups
  • Event registrations
  • Resource downloads (ebooks, white papers, reports etc)
  • Promotional contests
  • Customer feedback and reviews
  • Charity or non-profit donations

Lead generation landing pages usually include call-to-action buttons like “Subscribe Now”, “Click To Get Your Free Ebook”, or “Try It Free Today”.

Sales Pages (Product Landing Pages)

Sales pages, or product landing pages, are used by companies selling products or services who want to convert website traffic into paying customers in one step.

They’re called sales pages because they encourage people who have already expressed an interest in a product or service, by searching for it online, to complete the sale – or at least give them an opportunity to do so.

Sales pages are very common in online shopping and ecommerce.

Sales pages usually include calls-to-action buttons like “Buy Now” or “Add To Cart”.

How To Create A Landing Page For Beginners

Creating a landing page is an easy way to get started with your online business.

Here are 6 steps to help you create a landing page for beginners.

1. Choose A Platform To Build Your Landing Page

The first step in creating a landing page is to choose the platform you want to use.

There are many different platforms, but for beginners we recommend ConvertKit or GetResponse.

With ConvertKit you can easily create beautiful landing pages in minutes for free. No coding is necessary. And your landing pages will look good on all devices.

With GetResponse, you can also create free landing pages. However, you’ll have more flexibility in your design than you will with ConvertKit.

This extra creativity comes with a little bit more of a learning curve but its still very easy to set up. And its worth the effort for the longer term.

2. Find A template That Fits Your Needs

The next step is to find a landing page template that fits your needs and business goals.

Both ConvertKit and GetResponse have landing page templates for beginners and pros alike. Each one can be customized to suit your individual preferences.

ConvertKit has over 50 templates that are simple yet professional and effective.

GetResponse has over 200 templates that are more detailed. They can also can be customized very easily with its drag-and-drop landing page builder.

3. Set Up Your Account And Start Designing

Next, simply pick one of the platforms and sign up for an account.

Both of these landing page platforms are free to get started, so there’s no reason not to try them out.

Both platforms will also walk you through the process of setting up an account. They’ll both guide you through getting started with designing your first landing page.

When you’re ready to start designing, select one of the templates offered by your platform of choice.

These templates already give you all the elements needed to build a great looking page without having any background in design or code writing.

All you have to do is choose your colors, add photos, edit your custom opt-in form, and add your sales copy. All without writing any code… It’s that easy!

4. Turn On Your Analytics To Track Performance

Once you have edited your landing page template, the next step is to make sure you have your analytics turned on to track performance.

Both platforms come with the ability to analyze your landing page’s performance, so it’s important that you learn how to use this data!

You can track the number of visits, clicks, and conversions for each version of your landing page.

With GetResponse, you can also build multiple versions of a page and run A/B tests to see which page works best!

You can also integrate the platform with Google Analytics (and other tools) so that you have all of your data in one place.

5. Share Your Link To Your Landing Page

Congratulations! You’ve created your first landing page.

Now it’s time to share it with the world.

There are three main ways you can do this:

Share Your Link On Social Media

Once you’ve created your landing page, copy and paste your landing page link into an appropriate post on your social media channels (Facebook, Twitter, LinkedIn etc.).

You should also add a blurb about what’s on your landing page and why people would want to check it out!

Email Your Link To Your List Of Subscribers

If you have a mailing list of customers or potential customers, consider sending them an email that has a link to your new landing page.

Just make sure that you also include a quick explanation of what’s there and why they should check it out to wet their appetite.

Add Your Link To Your Newsletter

If you have a newsletter that goes out quarterly or monthly, consider adding the link to your landing page in one of those newsletters.

Once you share the link, you should start seeing traffic come into your landing page. Just double check that you’ve shared the right link!

6. Monitor Your Performance And Adjust Accordingly

When you start receiving traffic to your landing page, you’ll want to monitor its performance in your platform’s analytics dashboard.

You can see how it’s working and converting over time. Then you can simply adjust accordingly!

If you like most people and you’re creating landing pages to capture leads, then both of these platforms will automatically collect all the opt-in information you need.

You can then access all this data from your dashboard and use it for your email marketing campaigns.

And that’s it!

Creating effective landing pages is really that simple.

Conclusion

Have you ever wondered why some businesses are more successful than others?

Of course you have! We all want to be more successful.

Well, there’s one thing that makes a huge difference… landing pages.

Why?

Because landing pages help you convert more visitors into paying customers.

Landing pages also help you generate leads and get more people to contact you.

And, landing pages make it easier for your customers to do business with you by giving them the information they need right away – so they don’t have to waste time searching for what’s relevant.

So now that YOU know how easy it is to create your first landing page, there’s no excuse not to get started!

What are you waiting for? Go and have some fun building your some landing pages today!

Landing Page FAQs

Here are some frequently asked questions about landing pages that I often get asked by beginners:

No, a landing page is not the same as a home page.

A landing page is a page on your website that’s dedicated to one purpose… to convert visitors into leads or customers.

On the other hand, a home page is where you introduce your company to new visitors. It’s where they go first when they land on your website.

A home page typically has some information about your business and how it can help others, but it doesn’t necessarily have anything to do with conversion goals.

A strong landing page is one that has a clear purpose, converts traffic into leads and customers, and generates revenue.

So what makes a great landing page?

1. It’s Simple: The best landing pages are straightforward and easy to understand. They don’t have too many distracting elements, they are easy to navigate through, and they don’t confuse or overwhelm visitors with too much information.

2. It Communicates Benefits: Good landing pages use effective copywriting to tell people how using your product or service will make their lives better – and they explain why they should care about those benefits in clear terms that are easy to understand.

3. It Encourages Action: If someone visits your landing page and doesn’t take action (in other words, if they don’t buy something or sign up for something), then the landing page has failed at its purpose: getting people to do what it was meant to do!

Landing pages should be simple and clear.

A landing page is the first thing that people see when they come to your website. It’s intended to convince them to take an action, like signing up for your email list or buying something.

When your visitors first land on your site, they’re probably not ready to make a purchase or sign up for anything. They might not even know what they want yet!

But if you can get them interested in what you have to offer, they might come back later when they’re ready. That’s why it’s so important to make sure your landing pages are clear and easy to read.

You want people to understand exactly what you’re selling and how it works in just a few seconds.

You also want to make sure that the language you use is friendly and approachable… not technical or confusing.

Just remember, if you’re just starting out with your landing pages, here are some basic things to keep in mind:

  • Make sure it’s not too long
  • Keep it simple
  • Make sure it looks professional

If you can do this well, and you get your sales messaging right for your target audience, you should see conversions.

The most important part of a landing page is the call-to-action (CTA).

A call-to-action is just what it sounds like: a prompt for your customers to take some sort of action. The most common types of calls to action are ‘Click Here;, ‘Buy Now’, and ‘Download Now’.

You can use calls to action for anything from signing up for a newsletter, making a purchase, or downloading an ebook.

The purpose of your landing pages is to convince potential customers that they should take action NOW rather than later.

The best way to do this is by making it obvious what they’ll get out of taking that immediate action.

For example, if you’re offering an ebook on how to make healthy smoothies at home, you could say: ‘Try Our Delicious Smoothies Today!’ or ‘Get Your Free Ebook Now!’.

A dedicated landing page should include all of the following:

  • A headline that is short, strong, and descriptive – it must communicates what you do, why it’s valuable, and how it will help your target audience.
  • A sub-headline that builds on the headline and further outlines what you can expect from the page.
  • An offer that is clear and compelling
  • A description of what makes you different from your competitors.
  • A benefit-driven bullet point list of what your product or service does – this helps people understand how it will benefit them.
  • Social proof to show that others have taken action with similar offer.
  • A form for collecting email addresses (a lead magnet is optional).
  • A call-to-action (CTA), which should be clear, simple, direct and that encourages users to take immediate action.

So which landing page is the best? That’s a great question…

The short answer: It depends.

The longer answer:

The best landing page is the one that converts for you and your business.

In fact, there’s no such thing as a ‘best’ landing page – it’s all about what you need it to do.

For example: If you want people to sign up for your newsletter, then maybe an opt-in form is more important than anything else.

But if you want them to buy something from your store, then a product page or sales page would be the best landing page to use.

Just remember, there are no hard-and-fast rules when it comes to creating landing pages that convert.

And you can’t just copy what everyone else is doing, because your audience is different than theirs.

The only way to know if your landing page is working is by testing it. You do this by creating multiple variations of the page, running A/B tests for them, and then seeing which one performs better.

Then you can tweak that one and repeat the process until you’ve found the best version that works for you.

How many landing pages should you have?

It’s really quite simple… as many as you need!

If you’re just starting out, you probably don’t need a lot of different landing pages.

You should start with one page that explains who you are and what problem you solve. It will also show off your product in action… and demonstrate how much better it is than what’s out there.

As your business grows and changes, so will your needs for landing pages.

You might want to start with a few different versions of the same page…. a long-form version, a short-form version, and maybe even a mobile version… but eventually that won’t be enough.

As you add more products or services, each will need its own landing page too.

Ultimately, the number of landing pages should reflect the complexity of your product offering and how many different audiences it appeals to.

For example, if your business has two or three products but each one appeals to very different audiences (and therefore requires different marketing strategies), then you might need as many as five landing pages.

But, if you only have one product and it’s marketed to a wide audience, then you could get away with just one.

So are landing pages free?

Yes and no.

It really depends on your landing page builder or software.

While some landing page builders do offer free versions, it’s important to note that these can be limited in the number of pages you can create.

You can get a free basic landing page up and running in no time with a few simple clicks.

But if you want to fully customize and personalize the look and feel of your landing pages so that they match your brand’s identity, then yes – you’ll have to pay for it.

There are a many places you can find landing page templates for beginners.

If you’re looking for a super simple way to get started, I recommend using ConvertKit. They have a wide range of basic templates that you can use for free.

If you want more customized landing page templates, then I recommend you check out GetResponse.

These paid landing page builders are great places to find high-quality templates that are customizable and can be used for any industry.

They also have great customer support and often offer free trials so that you can test out their templates before buying them.

Landing page builders are a great way to get your landing up and running quickly, but they can also be a little overwhelming for beginners.

To help you choose the best landing page builder for your needs, we’ve created a guide that breaks down the pros and cons of some of the most popular options.

Check out our guide to the Best Landing Page Builder Software of 2023.

Yes, you can create a landing page for free.

If you’re just starting out with creating your own landing pages, there are lots of tools out there that can help you get started without having to pay for anything.

At FunnelKarma, if you’re looking to create very simple landing pages for free, we recommend ConvertKit or GetResponse.

With both of these platforms you can create a landing page with just a few clicks, and the software is super easy to use.

If you’re looking to create landing pages with more advanced features, such as A/B testing or automated email sequences, you can upgrade to a paid plan.

Yes, you can create a landing page without a website.

In fact, if you already have an idea for your product or service, we suggest you set up a landing page as soon as possible to start building your email list.

And you can do this before you build your site.

However, we also suggest that if you’re serious about having an online business, that you create your website as soon as possible too.

While most landing page software platforms allow you to create landing pages without having your own website, it’s better to have your own site.

This way you can send traffic from other sources directly back to your website, which will help build up your brand awareness further down the line.