SEO Beginners Guide

SEO: An Easy Beginner’s Guide [2022]

It’s time to learn search engine optimization (SEO).

Why?

Because you can’t afford not to.

If you’re online and you’re not using SEO, I’ve got some news for you… you’re doing it wrong!

I know that’s a bold statement, but it’s true.

If you don’t learn how to use SEO you’re missing out on HUGE opportunities.

Here’s the thing…

Every single day, people are searching Google for a solution to a problem they have. And guess what?

They are looking for your product or service!

But if they can’t find you because you have poor SEO, they’ll keep searching until they find someone else who can help them instead.

Then they’ll buy from that company rather than yours because they have no other choice.

And that’s a tragedy for you!

So what can YOU do about this?

Well, learn how to use SEO so that when people search for solutions on Google, they’ll see YOUR website first.

With good SEO, you’ll get more traffic, more sales, and grow your business faster than any other way out there!

But, if you’re like most people, you might be thinking: “I’m not a techie. How can I be an SEO expert?”

Well, guess what? You don’t have to be!

All it takes is a little bit of knowledge, and a whole lot of action.

And once you start seeing the results… well, let’s just say that once you see those results, you’ll never want to stop.

So, to help you learn more, I’ve put together this easy SEO for beginners guide to get you started.

I’ll explain what SEO is, how it works, and some of the different types. Then I’ll show you the most effective way to get started with your own SEO campaign in just a few simple steps.

Ready to start ranking higher in Google?

Great. Let’s dive in!

What Is SEO?

So, what does SEO stand for and what does it mean?

SEO is a term that gets thrown around a lot in digital marketing, but not many people actually know what it means.

In the simplest of terms, SEO stands for “search engine optimization.”

Search engine optimization (SEO) is a process of making your website visible to Google, Bing, and other search engines.

The goal of SEO is to get your site listed highly in the search results for popular keywords or terms. This, in turn, means more visitors or traffic to your website.

As you might expect, this is a challenging task and requires a combination of content creation and technical implementation.

If you want to rank high on Google, then you’ll need to optimize your website for search engines. This means making sure that your content is relevant and useful to users.

It’s also means ensuring that search engines can easily crawl through your site and find the content they need to display on their results pages.

What Is SEO Marketing?

The terms ‘SEO’ and ‘SEO Marketing’ are very often used to mean the same thing but there is a subtle difference.

SEO is the process of ranking higher in search engines.

SEO marketing is the process of using SEO to promote your products, services and business in the search engines.

Although SEO marketing uses optimized content to rank higher in search engines, its main purpose is to use this content to attract new customers and convert them into leads.

What’s The Difference Between SEO and SEM Marketing?

SEM stands for search engine marketing. It refers to all the ways businesses use paid advertising to bring traffic to a website from search engines.

Although SEO and SEM marketing are closely related and often used interchangeably by businesses and marketers alike, they’re actually different services that each have their own goals.

SEO is about getting free or ‘organic’ traffic from Google and other search engines by improving your website’s ranking. It’s an ongoing process that requires continual tweaking so you stay ahead of your competitors’ rankings.

SEM is about bringing in paying customers through ads on Google and other platforms. These ads can be text ads or images. They both contain a link that takes users back to your site.

How SEO Works

SEO works by getting your website to rank higher in search engine results.

The higher you rank in search results, the more people will see your site and click on it. The more people who click on your site, the more visitors or traffic you get.

So, in basic terms, SEO works by increasing the amount of relevant traffic that comes to your website from search engines.

When someone searches for something on Google, the algorithm that Google uses looks at all the sites that are relevant to that search and ranks them based on how well they match what people are looking for.

The algorithm does this by analyzing hundreds of different factors on your site, including keyword density (the number of times a word appears on a page), the age of the website, backlinks (links from other websites), and more.

But, the most important factor for Google SEO (and SEO from other search engines) is the relevance of your content to the keywords searched by users.

So if you want more love from Google, you need to make sure that everything you publish online is relevant to what people are looking for when they type those keywords into Google.

If you can do that, it will naturally lead to higher rankings and more traffic from Google’s search engine.

There are many different ways to do this, but the most important thing is that you’re creating content that people want to read, share, and link to.

This tells Google that your content is valuable, and it will reward you for it by ranking you higher in search results.

But, here’s the thing…

Search engine optimization doesn’t happen overnight. You need to be patient and consistent with your efforts.

SEO is a long-term, organic process. It’s not something that you can pay for and get results right away.

In fact, SEO can take months to show results, but when it does, it’s well worth the wait!

Why SEO Is Important

Here are 7 reasons why SEO is important:

1. Free Website Traffic

Search engine optimization is a natural or ‘organic’ way to get more traffic to your site. Unlike paid advertising, SEO doesn’t cost any money – it’s free! You can think of it as a long-term strategy that will continue working for you at zero cost so long as you keep up with it.

2. Higher Ranking In Search Engines

SEO helps you rank higher on search engines. This means that your site will be found more easily by users. When you rank higher, you get more traffic. In fact, when done right, SEO can keep your site in the top rankings for years to come.

3. Increased Visibility

SEO gets you noticed by new customers and prospects who may not have found you otherwise. This means new business for you from people who were not aware of your business and products before.

4. Increased Brand Awareness And Trust

SEO helps build brand awareness and trust. Ranking higher in Google for example, is a sign that Google trusts your site and considers it a good source of information. This means that users will find you more credible and are therefore more likely to trust your brand.

5. Increased Conversions And Sales

SEO increases conversions and sales for your business. By ranking higher in Google, you get more traffic to your landing pages and sales funnels. With more traffic, you have a higher chance of converting that traffic into customers. This means more sales for your business.

6. Local SEO – More Customers Through Your Door

SEO can help you get better rankings in local searches, which means more foot traffic to your business location(s). Known as local SEO, it is a great way to attract new customers that are nearby. It also helps you rank higher in Google Maps.

7. Builds Industry Expertise

SEO helps establish your online reputation as a go-to expert in your industry. This can lead to more speaking engagements, consulting opportunities, media coverage and more business leads over time – even if they’re not directly related to your search engine optimization efforts.

Types Of SEO

There are many types of SEO, but they all have one thing in common: They help to get more visitors to your website by improving its rank in search engine results.

The different types of SEO can be broadly categorized into:

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

On-Page SEO

On-page SEO is the most basic type of SEO and can be done on any website, regardless of its size or budget.

It involves making sure that each page of your website is optimized for the most common keywords and keyphrases related to your business.

This can be done by improving page titles and descriptions, as well as adding relevant keywords and keyphrases within the content itself.

Off-Page SEO

Off-page SEO refers to refers to the activities that you can do outside of your web page to increase your search engine rankings. This type of search engine optimization includes link building, social media marketing and more.

Off-page SEO is about gaining links from other sites and getting your site noticed by others.

This helps increase the amount of ‘link juice’ flowing from those sites over to yours, which increases your authority and ranking power with search engines.

Link building is one of the most important parts of off-page SEO.

When you think about it, links are the only way to pass on credibly to a search engine that your site is valuable enough for them to rank well.

If people link to you from reputable sources, then they’re saying “Hey Google, this site is worth looking at!”.

In turn, Google then looks at those links, sees that they’re coming from good places, and gives your site a boost in rankings.

So, you need backlinks… and the more the better.

Three of the best ways to build links include:

  1. Content Marketing – Create great content on your website that other people want to link to.
  2. Social Media Marketing – Promote your content on social media social media sites such as Facebook, Twitter, or Pinterest where people can share it with their followers or friends.
  3. Guest Posting – Reach out to relevant websites that have an audience similar to yours and offer to write a guest post for them. When you create content that’s valuable to their audience, they’ll link back to yours!

Technical SEO

Technical SEO is the less glamorous side of search engine optimization. As the name suggests, it’s more technical and less creative, but it’s still crucial to your overall strategy.

Technical SEO is essentially everything that happens on the back end of your website, from coding to site structure to site speed. For example:

  • Crawling and indexing
  • Website speed optimization
  • Mobile-friendly responsive design
  • Duplicate content issues
  • Sitemaps and Robots.txt files

In reality, technical SEO is actually part of off-page SEO. But many SEO experts refer to it as a separate category because it’s so important to the overall health of your site.

This type of optimization is often overlooked by many marketers, but it can have a huge impact on how well your site performs in search results.

Search engines need to be able to find your site and index it. If you’re using WordPress to build your website, then the best themes already have great technical SEO built in.

White Hat Vs Black Hat SEO

When you’re learning about the different types of SEO, at some point you’re going to come across the terms ‘White Hat SEO’ and ‘Black Hat SEO’.

If you want to be loved by Google and the other search engines, it’s very important that you know the difference between the two – so, please pay attention here.

White Hat SEO

White hat SEO is a technique that uses the best practices as defined by Google to increase your search ranking. It works by creating content that’s useful, relevant and high quality.

White hat SEO also involves creating good links, building a brand and community, and earning social signals. This is the way to go if you want to build a long-term relationship with Google.

Black Hat SEO

Black Hat SEO is the opposite of white hat SEO. It uses unethical tactics such as keyword stuffing or cloaking in order to manipulate search engine rankings for profit.

Black hat SEO also use spammy links, such as those from link farms or hidden text on websites to improve rankings.

It’s been around for years but remains frowned upon by Google because it creates poor user experiences and doesn’t help anyone find what they’re looking for on the web.

Not only will these practices get you banned by Google, but they can also result in penalties like a lower rank in search results and a loss of credibility with viewers.

Bottom line – if you want to succeed online, then please stick to the best guidelines and use white hat SEO. Thanks!

How To Do SEO

SEO can be done by anyone who is passionate about their business and willing to learn. All it takes is a little time, patience and effort.

The best way to learn SEO is by doing it yourself on your own website or ecommerce store.

Or at least on a site without any real traffic yet so that if you mess up it won’t matter much anyway!

Here are 7 simple steps you can follow to start doing SEO for your website:

  1. Keyword Research
  2. Create Content
  3. Optimize Your Content
  4. Get Backlinks
  5. Optimize Your Site Structure
  6. Speed Up Your Website
  7. Analytics – Measure Your Progress

Let’s have a closer look at each of these steps:

1. Understand Keywords and Your Audience

The first step to any SEO campaign is understanding what keywords you want to target and how they are used.

Keywords are the words or phrases that you want to be associated with your site, such as “New York Cake Decorator”, or “How To Train A Dog For Beginners”.

You can do this by using tools like Google Ads Keyword Planner, which shows you how many people search for a particular keyword and what they’re searching for.

You can also use keyword research tools like Semrush, Ahrefs, and Moz Keyword Explorer to get a sense of what terms people are using to find your site.

2. Create Content That Readers Will Love And Share

Search engines like Google reward quality content.

If you want your site to rank higher, create high-quality articles that are well researched, insightful and helpful.

To give your article an edge, add images and videos that complement the content. Use effective copywriting to create copy that compels your readers to take action.

And to succeed, make sure you write content that is also unique. This means not copying and pasting text from other sites into yours.

If Google catches you doing this, it will penalize you in its rankings system. Instead, write original content that offers value to users who visit your pages.

Remember to not just rely on your readers to share your content. Make sure you are letting all your followers know when you create something new.

Why is this critical for your SEO?

Because email marketing can boost your SEO too!

That’s right… email marketing is one of the most effective tools to inform your subscribers that you have new content.

So, send emails to them with links to your content.

This is a great way to drive traffic to a new post or article, and to get it to rank higher in Google’s search results even quicker.

3. Optimize Your Content For Search Engines

Search engines are the gatekeepers to the internet, but they don’t care about your content unless it’s relevant to their users.

If you want to rank high in search results, you have to make your content search engine friendly.

The first step in optimizing your content for search engines is making sure that it’s easy for them to read and understand what your page is about.

This means using keywords in your content, creating a sitemap, writing descriptions and headings, and more.

You don’t want to overdo it with keywords or you will come across as spammy. But don’t be afraid to use them when they make sense in context.

You should optimize all of your pages, including homepages, blog posts and product pages.

But there are some key areas where you want to focus extra energy. These include:

Using Proper Heading Tags

Use H1, H2 and H3 heading tags properly. Search engines use these headings as a way to classify content and determine where certain keywords are placed on a page.

Use them correctly, or else search engines won’t know what goes where.

Using An SEO Plugin

If you’re using WordPress, then install the Yoast SEO plugin to help you optimize your site content – it’s free.

Yoast SEO will make sure that you are using the most appropriate keywords, and that you are using the right headings on each post.

The plugin will also automatically create a sitemap for you, and much more.

The second step in optimizing your content is to make sure you have a good internal linking structure.

This helps search engines to understand the structure of your site and determine how it’s related to other pages on your website.

However, you don’t want all of your links to be pointing at the homepage.

Instead, make sure that you link out to other relevant pages on your own site as well as external resources like industry or news articles, etc.

Once again, if you’re using the Yoast SEO plugin, it will check your internal linking structure to make sure that you’re using the right links.

And, it will even suggest additional links based on what you’ve already published.

4. Get Backlinks From Other Sites That Have An Overlap With Your Audience And Content

Getting backlinks is one of the most important things you can do for your website SEO.

Backlinks are the way search engines determine the authority and value of your website, so getting them is essential for any SEO campaign.

In order to build authority and get more traffic, you need backlinks from sites that are relevant to both your content and audience.

The more authoritative sites that link back to yours, the better for you SEO!

The best way to find potential sources of backlinks is by doing research on competitor sites or seeing what kind of links they have pointing back at their own content.

You can use tools like Semrush or Ahrefs to find out where they’re getting their links from and find similar sites that you can get links from too.

One way to get backlinks is through guest posting.

This is when you write an article for another blog or website. When your article is published there, the other site links back to yours.

One of the best ways to find new opportunities for guest posts is by building relationships with other bloggers in your field or niche.

This means commenting on other blog posts, engaging on social media channels like Twitter or Facebook, and asking questions about their blog posts, etc…

This shows other bloggers that you’re interested in what they have to say and want to learn from them. When you’re ready, ask if they would be willing to let you write a guest post on their blog.

Once again, just make sure that you get backlinks from relevant sites that have an overlap with your audience and content.

If the site you’re getting a backlink from has nothing in common with yours, Google will likely consider it a link farm instead of an actual link.

This means it won’t be counted towards your site’s overall authority or credibility in the eyes of search engines.

Worse still, if you have too many of these links, Google will think that your site is spammy and de-index it altogether.

5. Optimize The Structure Of Your Website

This is an important aspect of search engine optimization that many people overlook.

The structure of your website is critical to its success in search engines, and it’s a mistake that can cost you dearly in traffic and sales.

So what exactly is site structure?

It’s the way you categorize and organize pages on your website. You can think of it as an outline for your website, or like folders on a computer.

The goal of site structure is to help visitors (and Google) find what they’re looking for quickly and easily.

If Google thinks your information is neatly laid out and easy to navigate, it will reward you with higher rankings.

On the other hand, if your site structure is cluttered and confusing, then Google will penalize your SEO and drop your rankings.

Therefore, you should organize your website’s content into logical categories and subcategories so that your visitors can easily find what they are looking for.

Good site structure also means having a simple navigation bar at the top and bottom of every page.

This helps users can easily find what they’re looking for without having to scroll through multiple pages or hunt around for links.

The good news is that site structure isn’t difficult to create and maintain.

It’s like keeping your desk tidy – you just need to make sure everything has its place and is easy to find.

Just remember, keeping it simple works best for SEO.

6. Speed Up Your Website So Pages Load Quickly

One of the best ways to improve your search engine rankings is to make sure that your website loads quickly.

Google search engine optimization now uses page speed as a ranking signal in their algorithm.

This means that if you want your site to do well for Google SEO, it’s important that it loads quickly.

Four simple ways to speed up your website include:

  • Using a good hosting and a fast theme – the way your site is hosted and the theme you use can have a large impact on its performance. Make sure that you’re using a fast, reliable hosting provider and website theme so that everything loads quickly, including images and other media.
  • Reducing the file size of your images – reducing the file size of your images can help speed up your site. To do this, use Photoshop, or a free tool like TinyPNG to compress your images before uploading them.
  • Removing unnecessary plugins – while plugins are great for adding extra functionality to your site, they can also slow it down and hurt your SEO.
  • Using a caching plugin can help speed things up by caching your pages so that they don’t have to be generated every time someone visits them. It doesn’t get any better than WP Rocket for speed (I use it on this site). If you need a good free solution, Cache Enabler is good plugin too.

7. Measure Your Progress By Using Analytics

To do SEO right, you need to know how to measure your progress. And you do this using analytics.

No matter how good your SEO is, it’s only as good as the data you collect.

You can’t tell if your SEO efforts are working unless you know how many visits your website is receiving and what channels those visitors came from.

There are many different tools that can help you with this, but Google Analytics is one of the best.

This is a free tool from Google that will tell you how many visitors are coming to your site, where they are coming from, which pages they visit, and how much time they spend on each page.

This information is useful for everything from content creation – are people liking my page? – to site navigation – which pages are users spending the most time on?

If you’re using a content management system like WordPress, it is easy to set up Google Analytics tracking so you can start monitoring your SEO efforts right away.

If you want even more useful SEO information then use Google Analytics together with other tools like Google Search Console (formerly Google Webmaster Tools) and with Google AdWords Keyword Planner.

Bottom line… If you’re not using Google Analytics, you should be!

So, that’s how you do SEO.

Simply follow these 7 steps and you’ll be on your way to mastering the art of SEO.

Just remember that it’s an ongoing process…

You can’t just do it once and expect it to work. To get the best results, you have to keep at it and stay on top of your SEO efforts.

You’ll soon have more visitors than you know what to do with!

Conclusion

If you’re not using SEO, you’re missing out on a HUGE opportunity to grow your business.

Learning how to use SEO is like giving yourself the keys to the kingdom.

It’s like learning how to work the magic of Google so that you can get more traffic, more customers, more money – more of everything that matters to you!

I’m not saying it’s going to be easy – but if you follow my advice in this guide, it will be a lot easier than you think.

And remember, the only way to get good at SEO is by doing it.

So what are you waiting for?

Start learning SEO today… so when Google decides to love your site – which it will someday soon – it’ll also make sure that everyone else loves it too!

Search Engine Optimization FAQs

Here are some frequently asked questions about SEO that I often get asked by beginners:

The truth about SEO is that it’s not rocket science. But it is a science.

It’s a set of simple practices that if followed correctly will get you good rankings in the search engines.

However, it does take time to learn. And the reason for this is because there are so many different variables involved in the process.

You need to learn about how Google and other search engines work. You need to learn about what keywords people use when they search for products and services like yours and where they tend to be found on the web in relation to your website.

You also need to learn how to optimize your site content, images, backlinks and more.

But once you have all of this knowledge under your belt, then you’ll be able to rank well in any search engine you choose and drive thousands of visitors to your site every month.

So I often get asked “Can I learn SEO on my own?”.

The answer is simple. Yes, you certainly can.

You’ll just need to be very patient and work at it.

Learning SEO on your own will require a lot of effort, but if you want to do it on your own, then you should be able to do so.

With the right amount of research and determination, you can learn SEO without having any prior experience or training in the field.

However, you should keep in mind that learning SEO on your own can be a time consuming process.

When learning something new for the first time, it’s easy to get overwhelmed by all the information that needs to be absorbed.

This is especially true when learning about SEO because there are so many different factors that go into ensuring your website ranks well in search engines like Google and Bing.

But if you want to improve your knowledge base quickly and easily, one of the best SEO books for beginners that I have read is SEO For Growth by John Jantsch and Phil Singleton.

The first step to starting SEO is to choose the right keywords. You need to determine what words potential customers use when they search for your product or service online.

If you are new to SEO, you probably don’t have a good idea of what keywords or keyphrases you should be targeting.

There are many ways to find your keywords and keyphrases, but one of the easiest ways is to use Google’s Keyword Planner.

This free tool allows you to enter a keyword or keyphrase and see how many searches it gets each month. You can also see what other terms people are using when they search for that same keyword.

Once you have identified some high-volume keywords, it’s time to start creating content around those topics.

Content creation is arguably the most important component of SEO because it helps build your site’s credibility and authority in Google’s eyes.

Then, you need to optimize your web pages with those keywords in mind.

This means using them naturally in your content and making sure that each page has a different set of keywords so that Google can find them easily.

The answer is yes, you can do SEO for free.

If you’re a small business or entrepreneur who doesn’t have a lot of money to spend on SEO, there are ways to do it without spending a dime.

Here’s how:

1. Create a blog and post regularly.

Blogging is the most powerful free SEO tool out there because it allows you to generate more content for Google’s crawlers to index.

Creating regular content that helps people solve their problems is the best way to get Google to index your site and send more traffic your way.

2. Build links.

Once you’ve created some content, one of the best ways to do SEO for free is to get links pointing back at your website.

Links are like votes of confidence from other websites, and Google uses them as a ranking factor in its algorithm.

While it is best to have sites linking to you with excellent reputations, even lesser-known sites can help your rankings as well.

All that matters is that someone else found value in what you’ve created and wants others to see it too.

Local SEO is the practice of optimizing your website to appear in local search results.

Local SEO has a lot in common with traditional SEO, but it’s also very different.

Traditional SEO is about getting more people to your website, while local SEO is about getting more people to your business.

SEO is an ever-evolving field, and what works today may not work tomorrow.

One of the most important things to keep in mind is that Google and other major search engines are constantly changing their algorithms to prevent people from gaming the system.

If you want to succeed online then you need to follow the best SEO practices and rules.

This means avoiding black hat SEO and other shady tactics that can get you banned from search engines.

With that in mind, here are some SEO techniques that you should avoid:

Keyword Stuffing

Keyword stuffing is adding a lot of keywords in your content without any relevance to the topic or post.

This is not only bad for user experience but it can also get your website penalized by Google.

Over Optimizing Your Content

You should not over optimize your content by using too many keywords and tags. Tags and metadata help search engines classify content more accurately, but using them incorrectly can cause problems.

This can cause Google to think that it’s spammy and not relevant to the topic or post.

Cloaking

Cloaking is when you display one page to users and another page to search engines or bots. This practice has been banned by Google for many years now so it’s best to stay away from this type of SEO technique altogether!

Using Automated Tools

Automated tools that automatically create content, spam social media sites or manipulate your site’s backlinks will get you banned from Google – permanently!

The answer is no. SEO keywords are not case sensitive.

This means that you can use any combination of upper and lower case characters in your keyword and still get the same results.

There are plenty of other SEO tools out there with fancy features and complex reports that can help you improve your rankings and overall performance. But are they worth it?

In general, the answer is yes – but only if you know how to use them properly.

Here’s what you need to know about using SEO tools and when they’re worth it.

If you want to find out how many keywords your competitors are ranking for, and what their backlink profiles look like, then yes, it’s worth it. The data can help you formulate a strategy for getting high rankings yourself.

If you want to know how many people are visiting your site each month (and from where), then yes, it’s worth it. The data can help you decide whether or not to focus on growing traffic from a specific region or country.

If you want to know how well other companies are doing in their own niches, then yes, it’s worth it. The data can give you an idea of which companies might be worth approaching for collaborations and partnerships.

Everyone has their favorite SEO tool.

But which one is best?

I’ve tried a lot of them, and there are three very good ones: Semrush, Moz and Ahrefs.

There are also some bad ones, but that’s another story…

The best SEO plugin for WordPress is Yoast SEO.

In fact, it’s not just the best SEO plugin for WordPress – it’s one of the most popular plugins on all of WordPress.org. With over 5+ million active installs and an average rating of 5 out of 5 stars from over 27,000 reviews, Yoast is undoubtedly a crowd favorite.

But why do so many people love it?

Because it does what it says on the tin.

Yoast SEO helps you improve your SEO. And I mean that in both senses of the word.

Yoast SEO helps you present your content in a way that makes it easier for search engines to understand what your page is about.

And, most importantly, Yoast SEO helps you get more traffic from search engines like Google, Bing and Yahoo.

A search engine optimization agency is a company that helps your business get higher rankings in search results on major search engines like Google and Bing.

Also known as search engine optimization company, an SEO agency offers search engine optimization services.

SEO agencies can help you with all kinds of digital marketing tasks, from content marketing to social media management.

However, SEO is one of their core services, so it’s a good place to start if you’re looking for help with your online presence.

If you have the budget, there are many reasons why you should work with an SEO agency. Here are just a few:

Expertise

Good SEO agencies know how to rank your site for keywords that matter to your customers.

If you want people to find what you have to offer online, then having high-quality keyword content that ranks well in search engines is essential.

Strategy

An experienced SEO agency can help you build an effective long-term SEO strategy for success instead of just focusing on short-term wins that may not last over time.

They can also make sure that everything stays on track when it comes time for updates or changes to be made on your site or within your content.

It’s a question I hear all the time: Are SEO services worth it?

The answer to that question is a resounding yes.

When you work with a skilled SEO agency, you’ll see results.

You’ll increase traffic, gain new customers and boost your bottom line. You’ll also gain access to new tools and resources that can help you grow your business.

But before you hire an SEO agency, make sure they’re the right fit for you.

Here’s what to look out for:

Are they transparent about their experience?

If an SEO agency isn’t upfront about its experience, it could be because they don’t have any. Be sure to ask about their previous clients and the results they’ve achieved with them.

If the agency has no experience in your industry or niche, then don’t expect miracles from them – even if they claim otherwise!

How well do they communicate?

A good SEO agency should be able to clearly explain their strategies and tactics so that you understand what they’re doing, and why.

If they aren’t willing to communicate at all, then run away!

You want an SEO agency that’s open and honest with you at all times…. Not one that just gives vague answers when asked questions about their work or processes.

Are SEO Jobs In Demand?

Yes they are!

And they will continue to be so for many years to come!

The demand for SEO jobs is increasing every year. According to the U.S. Bureau of Labor Statistics, there will be almost 1 million job openings for internet marketers in the next 10 years.

And SEO jobs are well paid too.

According to recent studies, the average salary for an SEO professional is $72,000, within a overall range of $52,000 to $107,000 per year [Source: Glassdoor].

Of course, a lot depends on your experience and skill set. If you have several years of experience or have a higher level education in this field, you can expect to make even more than that.

The best part about being an SEO professional is that it’s never been easier or more accessible than it is today!

Anyone with basic computer skills and a passion for learning can become an SEO expert. Especially if they put their mind to it and dedicate and hone their craft over time.

I have been asked many times if SEO can make you rich?

The answer is yes… but only if you are willing to put in a lot of hard work.

SEO has been around for about 25 years and many people have made money from it, but not all.

Some would say that it’s because their SEO efforts failed. And others would say that it’s because they didn’t know how to do it correctly in the first place.

Some people have made millions with SEO while others have lost everything they had invested into it.

The main reason behind this is because there are so many myths surrounding SEO. This means a lot of people don’t know what they are doing when they try to promote their website using SEO techniques.

The truth is, done right, SEO is a process that can be used to make a lot money. For example, combine great SEO with effective affiliate marketing, and you can make a fortune.

However, the problem is, most people are doing it wrong, and it’s costing them money instead.

SEO is easy to do, but hard to get right. And most people start with the wrong mindset.

They think that SEO is about getting as many links as possible to their site so that Google will rank it higher for their chosen keyword.

That’s not how it works at all!

SEO is about creating content that helps people solve their problems.

If you can solve someone’s problem, they will naturally link back to your site and share the content with others.

This is the type of SEO that works, but it takes time and effort to get right.

So, can SEO make you rich?

Yes! If you do it correctly… and follow the rules!

Both WordPress and Shopify are great platforms for ecommerce websites. But which is better for SEO?

Well. It all depends on your specific needs.

WordPress has been around for nearly 20 years, and it’s still the most popular content management system (CMS) in the world.

It’s easy to use, versatile, and powerful enough to power any website. It also has a ton of plugins that can enhance your site’s SEO and usability.

Shopify, on the other hand, is a newer platform that is built specifically for ecommerce websites and online stores.

It offers some great features for online retailers, including analytics tools and social media integration.

But it doesn’t have quite as much support for SEO as WordPress does.