If you want to make more online, then you need to know how to drive traffic to a sales funnel.
For an online sales funnel to be effective, it needs traffic. For it to also make a lot of money, it needs a LOT of qualified traffic!
Even though you may have one of the best products or services in your industry. If your potential customers don’t know about you, you will not make any sales.
Pretty obvious, right?
So, in order to drive traffic to a sales funnel, you need to advertise and promote your brand.
In reality, you do this by putting great digital marketing content right in front of your target audience.
But, doesn’t creating content take a lot of time and cost money too?
Well, yes AND no.
Free Sales Funnel Traffic
Good sales funnel content certainly does take time to create. But, it is one of the best investments you can make for your business.
Of course, getting traffic to your funnel is much faster AND quicker if you have money.
Targeted paid adverting using search engines like Google and Bing, or social media platforms like Facebook and Twitter will get you great traffic.
However, you can end up spending a LOT of money if you have several funnels and many adverts.
In spite of this, the good news is that there are many FREE ways to attract and get more people to visit your funnel.
So, in this beginner’s guide, I show you eleven of the best practices for how to drive traffic to a sales funnel.
What’s more, ten of these traffic driving methods are completely free!
So, let’s get started!
Disclosure: This content is reader supported, which means that if you click on some of my links then I may earn a small commission at no cost to you. Please read my disclaimer for more info.
How To Drive Traffic To A Sales Funnel In 2021
To begin with, here are the 11 best ways to drive traffic to a sales funnel in 2021.
- High-quality sales funnel content will drive the BEST traffic to a sales funnel
- With great SEO, Google will get your funnel seen by more traffic
- A simple, curiosity-filled landing page with an opt-in box captures early traffic
- Targeted email marketing drives more personalized and qualified traffic to a funnel
- Use multiple social media platforms to drive the most collective traffic to your sales funnel
- A Facebook Group will drive community traffic to a sales funnel
- Educational YouTube videos keep your sales funnel traffic attention for longer
- Podcasts drive funnel traffic by helping you to personally connect to your audience
- Promotion by online influencers drives their qualified traffic to your sales funnel
- Guest posting helps to get traffic to your funnel from other influential websites
- Paid advertising using Google and Facebook drives the FASTEST traffic to a sales funnel
As you will see, all of the traffic driving methods here are FREE, with the exception of the last one using paid advertising.
So, let’s take a closer look at each of these best practices.
High-quality sales funnel content will drive the BEST traffic to a sales funnel
The first, and most important, best practice to drive traffic to a sales funnel in 2021 is to always create high-quality content.
Whether you are entrepreneur, or a large B2B company, the importance of high-quality content marketing in 2021 cannot be overstated.
High-quality articles, with great images and graphics, provide a better sales funnel website user experience for your visitors.
Furthermore, by also keeping your sales funnel content unique, consistent and helpful, it enables your potential customers to make better buying decisions.
In particular, the higher the content quality, the more likely your visitors will connect with you and buy.
As a result, they are more prone to revisit your website, and drive even MORE traffic to your sales funnel by promoting you to their friends.
With great SEO, Google will get you seen by more traffic
The second proven method to drive traffic to your sales funnel is to use the power of the SEO, or search engine optimization.
Consumers trust search engines and Google promotes websites with higher quality content and great SEO.
In fact, Google rewards good SEO by placing you higher in its search engine rankings.
Build Trust, Build Traffic
Simply, the higher you rank, then the more you can be trusted.
It is a sign that your business, or sales funnel website, is of a credible source.
Most importantly, potential customers know this too.
Consequently, they tend to only click on sites listed on the first few pages of search results.
And, they also only tend to refer their friends to websites that rank higher too!
But, in reality, good SEO does take time. So, the sooner you can learn how to use it effectively the better.
In fact, SEO is one of the best investments you can make for your ecommerce business in 2021.
Ultimately, the higher your page and images rank organically in Google, then the more potential customers you will see being driven you sales funnel.
AND, with an increase in qualified traffic, you will also see an increase in your conversion rate too!
A simple, curiosity-filled landing page with an opt-in box captures early traffic
The third reliable way to get people to your sales funnel is to create a simple but bold, curiosity-filled landing page with an opt-in box.
As sales funnel beginners, you need to know that your landing page can make OR break you (the same can also be said for the type of sales funnel you decide to use).
Since, your landing page is your first (and sometimes) only chance to make a great impression, you must get it right.
Your sales funnel landing page introduces you and your brand. It also promotes your products or services, and shows why you are unique.
Early Sales Funnel Action
As a result, when you create a sales funnel landing page, it needs to be clear, simple, AND effective. It also needs a great headline, images and graphics.
Moreover, it needs to get your visitors to take the action you need of them. It also needs to drive them further into your sales funnel.
For instance, this might be to give their email address to sign-up for a newsletter or free guide via an opt-in box.
Similarly, it might just be get them to click forward to the next stage of your funnel.
Either way, your landing page needs a bold, curiosity-filled headline to grab your visitor’s attention and then communicate your irresistible offer quickly.
In addition, it needs to give your prospects just enough information to address their needs, appeal to their emotions AND communicate great value.
Of course, if you’ve already done your sales funnel content marketing research, it will be easy to align your offer with your target audience.
What’s more, you will be able to write persuasive sales copy that intrigues them enough to sign up early and click forward to the next stage.
Targeted email marketing drives more personalized and qualified traffic to a funnel
The fourth proven way to drive traffic to a sales funnel is to use targeted email marketing and a mailing list.
Although most content marketing and digital marketing in ecommerce uses social media, email marketing is still the most effective.
In fact, a recent Email Marketing Benchmark Report shows that 38% of U.S. consumers are driven to action due to email.
Indeed, for small businesses, targeted emails still deliver the best return on investment for each marketing dollar spent.
So, by including an email opt-in box on your landing page, or early in your funnel, you can then start to build a mailing list.
In addition, using an email autoresponder inside your sales funnel software, or that comes with dedicated email marketing software, you can create an email marketing campaign to promote your offers direct to your prospects.
Targeted email marketing is one of the best ways to drive personalized and qualified traffic to your sales funnel.
Its benefits include:
- Ability to deliver personalized content and offers
- Improves communication
- Builds trust AND credibility
- Strengthens customer relationships
- Establishes you as an expert
- Builds brand recognition
- Generates more awareness, interest, AND desire
- Increases traffic to your website
- Increases conversions and sales
- Helps to learn what marketing is working
But, what if you’re a beginner and you don’t have any leads?
For one thing, please don’t give up!
Try to remind yourself that anyone who has ever created a big mailing list didn’t have any leads when they started.
Ultimately, if you focus on great content AND provide a way for your visitors to connect with you via their email address, then leads WILL come!
Use multiple social media platforms to drive the most collective traffic to your sales funnel
The fifth best practice to drive the most collective traffic to your sales funnel is use multiple social media platforms.
According to the latest Digital 2020 Report from WeAreSocial.com, over 3.8 billion now use social media.
That’s a HUGE amount of potential traffic to drive into a sales funnel!! What’s more, it’s nearly half the population of the world!
For one thing, social media platforms like Facebook, Twitter, Instagram and YouTube are a quick, and often, cost-free way to promote a sales funnel.
They are also one of the quickest ways to raise awareness, interest, and create desire for your products and services.
Significantly, they help you to rapidly connect and engage with your target audience with high-quality content.
This, in turn, helps to build trust and drive even more traffic to your funnel.
Social Media Traffic Feedback
Social media platforms also give you a chance to get feedback from this huge source of traffic.
With this, you can modify your content creation marketing strategy, and better create an effective sales funnel.
By staying connected to your social media community and monitoring what’s in fashion, you can adjust your content marketing accordingly.
What’s more, you can also keep an eye on what your nearest competitors are doing.
Ultimately, by staying ahead of your competition, it then gives you the chance to get more of their sales funnel traffic too!
A Facebook Group will drive community traffic to your sales funnel
Similar to social media, the sixth reliable method to get people to your sales funnel is to create a Facebook Group.
A Facebook Group is about building a community.
Additionally, a Facebook Group is about engaging much more with your target audience than a Facebook Page.
For this reason, marketers are now increasingly using Facebook Groups to promote business.
In fact, Facebook Group marketing is forecast to grow this decade. Moreover, 40% of marketers now consider private communities to be a social trend priority moving forward.
Groups Fuel Traffic
Although, a Facebook Page allows you to publish helpful content to individuals with links to your sales funnel, a Facebook Group goes even further.
In particular, it allows you to broaden your online sales funnel marketing to a like-minded group of people, or community, who share common interests.
Furthermore, a group provides a safe forum for people to express their opinions, have discussions, and socialize around your topics that you raise.
As a result, you then can get free feedback about your products and offers from people who actually care!
Typically, Facebook Group members receive notifications of every post within the group, as opposed to just a single post on a Facebook Page.
This additional engagement from potential, or active, customers fuels even more discussion.
This in turn, then creates further awareness AND more sources of qualified traffic, that can also be driven to your sales funnel.
Ultimately, a Facebook Group is a powerful digital marketing tool that can stimulate rapid awareness, interest, and then build viral desire for your brand.
Educational YouTube videos keep your sales funnel traffic attention for longer
The seventh proven way to drive traffic to a sales funnel is to create helpful and educational YouTube videos.
Alongside Facebook and Twitter, YouTube has become one of the most important social media platforms for ecommerce in 2021.
In fact, after Facebook, YouTube now has 2 billion users worldwide.
Moreover, it has also become the second most used search engine after Google. But, that’s not surprising as YouTube is owned by Google.
Despite this, a lot of start-up entrepreneurs and new businesses are not comfortable creating online video content to promote their business.
But, in reality, to drive more traffic to your funnel, you need to consider using YouTube in your content creation and digital marketing strategy.
The Power Of Video Content To Drive Traffic
In digital marketing, images or a good graphic tend to be more effective that text. Sales funnels with videos work even better.
The benefits of using YouTube video to drive traffic are overwhelming and include:
- Posting on YouTube helps more people to find you on Google
- You get access to a HUGE free source of qualified traffic and potential customers
- Videos get more people’s attention and keep it for LONGER
- Video content helps people to take action AND increases conversion rates
- YouTube video can be shared across your other social media platforms
- You can use YouTube adverts to drive even more traffic to your funnel
What’s more, producing helpful and educational content on YouTube is free.
For instance, all you really need is a smartphone with a good camera and you can make a video.
Indeed, you content is only limited by your imagination.
Ultimately, be authentic and connect emotionally to your viewers, and you will soon see your traffic increase.
Equally, include irresistible offers in your videos and watch your conversions take off!
Podcasts drive funnel traffic by helping you to personally connect to your audience
The eighth recommended way to drive traffic to your sales funnel is to create a podcast to share your journey and expertise.
Like YouTube videos, podcasts are another great free way to raise awareness, interest, and desire for your products and services.
In fact, as a content medium in digital marketing, podcasting is starting to show rapid growth.
Nevertheless, a lot of individual entrepreneurs and new businesses are also resistant to use this type of media to drive traffic to their ecommerce funnels.
But, there is no need to be shy!
For one thing, podcasts have similar benefits as YouTube videos.
They enable you to share free, helpful and informative content with your target audience and potential customers.
Moreover, podcasts also let you share your personal journey in a more intimate way, and allow you to connect to your visitors more emotionally.
Benefits Of Paid Advertising To Drive Traffic
To be specific, the benefits of using a podcast for a sales funnel include:
- Helps to build a better relationship with your target audience
- Generates instant credibility
- Establishes you as an expert and builds trust quickly
- Helps to build brand awareness AND authority
- Very effective way to personally promote your product and services
- Alternative to producing a video
- Easy to create – anyone can use Google podcasts
- Content can be also used on your other social media platforms
- Creates an increase in traffic to your sales funnel
In reality, to create a podcast, all you need is a microphone, headphones and a recording device.
In fact, you can now actually record, edit, and publish a podcast all from a smartphone or mobile device. It’s that easy!
Promotion by online influencers drives their qualified traffic to your sales funnel
The ninth best way to get people to your sales funnel is to use social media influencers to promote you and your business.
Social media influencers are people who tend to have a very large audience, or qualified traffic, across several social networks.
As a result, they have a lot of authority AND trust in a specific market or industry.
Additionally, they have the ability to influence their followers into buying products and service that they like to promote.
Like videos and podcasts, influencer marketing also has similar benefits for sales funnels, including:
- Effective in reaching your target audience
- Builds trust and credibility quickly
- Provides additional value to your audience
- Improves your brand awareness and reach
- Does not come across as brash or aggressive marketing
- Helps your SEO
- Fills gaps in your content strategy
- Drives more qualified traffic to your sales funnel
- Helps to boost your conversion rate
What’s more, collaborating with social media influencers is also fun and free.
Equally, it is a creative way to build your ecommerce network and develop new business partnerships too!
Guest posting helps to get traffic to your funnel from other influential websites
The tenth best practice to drive traffic to a sales funnel is write guest posts on other websites of influence.
For one thing, creating good content like articles, images, and infographics takes a lot of time and effort.
So, influential website owners tend to be very open to offers of help for content that enriches their digital marketing strategy.
But, as a result of guest posting for someone else, you actually attract qualified traffic BACK to your website or sales funnel.
In particular, the benefits of guest posting include:
- Builds your own domain authority with Google
- Promotes your brand awareness
- Builds trust and credibility quickly
- Helps to build your social media profile and following
- Improves your content creation skills and your marketing quality
- Encourages reciprocal guest posting from influencers
- Drives more qualified traffic to your sales funnel
Ultimately, guest blogging is another powerful tool to help you succeed online.
When it is done right, you will quickly see an increase in traffic, conversions, and sales in your funnel!
Paid advertising using Google and Facebook drives the FASTEST traffic to a sales funnel
Finally, the eleventh proven way to drive a lot more traffic to your sales funnel is to use paid advertising using Google, Facebook and other advert platforms.
Up to now, all of the previous traffic driving methods have been FREE.
However, clearly, paid advertising is the only digital marketing method that you have to pay for upfront.
What’s more, for beginners, it can be expensive especially if you are not sure of who your target audience is yet.
Nevertheless, paid search and social media advertising is one of the most effective ways to get a lot of qualified potential customers to your sales funnel.
In fact, global advertising is expected to be $656 billion, with digital advertising being the fastest growing segment and making up over half of this at $336 billion.
As it happens, Google has a 23% share of this market, with Facebook following closely in second with 13%.
Benefits of Paid Advertising to Drive Traffic
Whether you are paying Google, Facebook, Twitter, LinkedIn, or any other social network or search engine to promote your funnel, the benefits are similar.
- Targeted paid advertising gets FASTER results than SEO
- Ability to get on top of first page of Google Search Results
- Extremely specific potential customer targeting is possible
- Plans available to fit any marketing budget
- Cost effective – only pay when someone clicks on the ad
- Ability to target sales funnel traffic on specific devices
- Get access to advertising performance data and metrics
- Drives qualified and consistent traffic to your sales funnel
In fact, businesses get an average of $2 in revenue for every $1 they spend on adverts with Google Ads.
Of course, besides the cost of paid advertising, there is the risk that once you stop the adverts, you may also see less traffic being driven to your sales funnel.
Two Key Rules For Driving Traffic To A Sales Funnel In 2021
Here are the two key digital marketing rules for driving traffic to a sales funnel in 2021.
- Find your sales funnel target audience and ONLY create high-quality content where they hang out
- Ensure that your sales funnel offers are EXACTLY the same as those in your adverts
Firstly, don’t waste your time creating content, or spending money on adverts, if you don’t know who (or where) your audience is. Only promote a sales funnel to your target audience.
Secondly, be consistent with your sales funnel content AND your adverts across all social media platforms.
Indeed, the quickest way to lose traffic and credibility is to be inconsistent with your offers.
Ultimately, free, or organic, traffic will always be of better quality than paid traffic.
Although, it will take more time to attract free traffic with SEO, it will be worth it in the longer term.
Finally, be patient and keep working at it!
If you are lucky, you may already have a mailing list so you can start to target your prospects directly.
Real 2021 Example of How To Drive Traffic To A Sales Funnel
I love learning by example. So, I invite you to look at a real working sales funnel with one of the best traffic driving strategies around. Examining the best funnels is referred to as funnel hacking.
Related Post: The HelloFresh Sales Funnel Example
HelloFresh is the leading global ecommerce fresh food delivery company.
In fact, having started in 2011 with a handful of customers, it now has over 2.6 million customers at the start of 2021.
In other words, it is an expert in digital marketing AND in driving traffic to its sales funnel.
Over 2,500 Pages Of Free Content
Not only does HelloFresh use multiple social media platforms and television commercials to promote its products and service, but it also uses over 2,500 pages of high-quality content on its website.
And, that’s just one recipe section!
In addition, it also uses a blog with hundreds of additional articles that are both interesting and helpful to its target audience.
Talk about giving away free lots of FREE content before buying anything in the sales funnel.
Even though HelloFresh is a big ecommerce company that makes millions of dollars, there is so much you can learn about how to drive traffic to your sales funnel from this example.
Whether you are an entrepreneur, or run a B2B company, the same 11 ways to drive traffic apply to you.
In fact, HelloFresh uses all 11 of the best practices listed above.
And even though you maybe a beginner, you can start to drive traffic to your sales funnel in exactly the same way.
The key is to start! Just go for it – one step at a time!