Software & Tools

Here is a list of software and other tools I recommend you use to help you launch and grow your online business.

All of these tools can help you build good funnelkarma!

Software Tools By Category

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Sales Funnel Software


GetResponse is an all-in-one marketing and sales funnel building platform from the email marketing automation experts. It provides a complete sales funnel software solution for bloggers, entrepreneurs, small business, and enterprise too. Its GetResponse Conversion Funnel tool is designed to help you create effective, high-impact campaigns that drive your marketing ROI. is an all-in-one sales funnel marketing platform with email marketing and marketing automation built in. Regarded as the best low-cost alternative to ClickFunnels®, Systeme has all the features you need to run an online business under the same roof. As of April 2021, now has a completely free plan that gives you three free funnels and unlimited emails to help you get started.


Kartra is #1 on my Best Sales Funnel Builder Software 2022 list. As a robust all-in-one marketing platform, it literally has everything you need to build effective sales funnels all in one place. You get a dozen powerful sales and marketing apps for the price of one. Kartra has now made sales funnel building very easy for everyone.


Simvoly is an all-in-one sales funnel website marketing platform made for growth. With one of the easiest and smoothest drag-and-drop builders, you have full control over page design. In a few clicks, you can create funnels with one-step checkouts, and one-click upsells and downsells. If you’re an agency or freelancer looking to build funnels for customers, it has a white label partnership package too.


Kajabi is an all-in-one marketing software platform with everything you need to build a knowledge business all in one place. Kajabi is some of the best sales funnel software to build, market, and sell online courses, membership sites, e-learning, and coaching programs. No coding, no hiring, no learning curve, and no integrations needed.


ClickFunnels® is the most popular sales funnel software on the market. Over 110,000 entrepreneurs actively use ClickFunnels® to easily get their products, services, and their message out to the world. ClickFunnels® gives you all the tools and strategies you need to market, sell, and deliver your products and services online.

Disclosure: I am an independent ClickFunnels® Affiliate, not an employee. I receive referral payments from ClickFunnels®. The opinions expressed here are my own and are not official statements of ClickFunnels® or its parent company, Etison LLC.


HubSpot is one of the most powerful all-in-one marketing platforms out there. It has all the sales funnel tools that any business could need to grow better. Best suited for enterprise, it is famous for its industry-leading CRM software. HubSpot’s Marketing Hub can help you to build sales funnels and run effective inbound marketing campaigns at scale.


GrooveFunnels is one of the newest all-in-one sales funnel marketing platforms. Launched in 2020, GrooveFunnels’ software has every digital marketing tool you need to build landing pages, sales funnels, and even complete websites. As one of the best sales funnel builders for affiliate marketers, you can also send emails, and sell unlimited products and services.  


Wishpond is one of the best sales funnel builders for social contests and promotions. It can help business of all sizes grow at an affordable price. You can easily build sales funnels using its landing page builder, email marketing, and marketing automation. You can also create sweepstakes, photo contests, Instagram contests, leaderboards, and more.


Convertri is a sales funnel building software platform that specializes in faster loading funnels. Its drag-and-drop editor gives you some of the best page editing control that you can get. No rows, no sections, no columns. You can just put the element you want, wherever you want. However, you will need to integrate your favorite email marketing and marketing automation provider.


Ontraport is an all-in-one marketing automation and CRM platform designed for entrepreneurs and small to medium-sized companies. Built by marketers for marketers, Ontraport’s software has every tool you need to manage all your sales, marketing, and business processes in one place. Powerful smart pipeline marketing automation comes built-in but without the enterprise prices.


Builderall is a digital marketing software platform that includes a sales funnel builder. It has all of the tools you need to build fast-loading sales funnels. With Builderall’s ‘Cheetah’ funnel builder you can create sales funnels to sell any product or service online. It also comes with its own email marketing platform and drag-and-drop marketing automation.


DropFunnels is a sales funnel builder marketing platform that’s built on top of the WordPress infrastructure. This means you get funnels that load faster and have better SEO. DropFunnels is best for those who want the benefits of a WordPress sales funnel website, but have also struggled with all the techie stuff. For email marketing automation you will need to connect your favorite autoresponder.


CartFlows is the best sales funnel builder plugin for WordPress users. CartFlows makes it quick and easy to build sales funnels on a WordPress website using a page builder of your choice. As a plugin, CartFlows uses WooCommerce for the checkout. CartFlows does not include email marketing or any marketing automation. For this, you will need to integrate it to your email software of choice.

What’s the difference between sales funnel software and landing page builder software?

Sales funnel software is designed to build complete sales funnels that are made up of landing pages. Whereas, a landing page builder’s primary job is to only build landing pages.

That said, you can still easily build complete sales funnels with some of the top landing page builders too. But, for this, you will have to integrate your email marketing, marketing automation, and payment gateway providers. All of the top landing page software providers make this easy for you to do.

Landing Page Builder Software


Leadpages is powerful conversion-optimized landing page builder software. In fact, it is one of the easiest ways for you to build professional landing pages that convert. Trusted by over 40,000+ small businesses and entrepreneurs, Leadpages is packed full of features. Easily create code-free landing pages, websites, pop-ups, and alert bars to engage your audience from first click to final sale.


Unbounce is one of the best landing page builder software tools you can find. Trusted as the #1 landing page platform for over 15,000 brands, it is the go-to builder for agencies, ecommerce, and SaaS. Its drag-and-drop builder is the probably the most customizable. With Unbounce you can create pages that look exactly the way you want and that convert more – no coding required.


Instapage is one of the most advanced landing page software platforms on the market. It is actually made of six user-friendly products specifically built to increase your advertising conversion rates. Over 4 million landing pages are built on Instapage. Used by bloggers, marketing teams, and agencies alike, Instapage helps you to easily create relevant, on-brand, landing pages without a developer.


Landingi is a full-featured marketing platform for building higher-converting landing pages. Its software has everything you need to get more leads and run successful customer campaigns. Landingi has a very intuitive drag-and-drop editor with over 300+ customizable landing page templates. With Landingi you get unlimited landing pages. You can also quickly and easily build sales funnels too.


GetResponse is on my landing page software and sales funnel builder tool list for good reason. It is one of the best all-in-one marketing solutions for both landing pages and funnels. Even better, it comes from a company who are experts in email marketing and marketing automation. So you get the best of everything to attract leads, secure sales, and grow your business all in one place.


HubSpot is also on both my landing page software and sales funnel builder tool list. It’s an industry-leading CRM platform with every possible tool and integration to grow your business better. The drag-and-drop landing page tool is part of its Marketing Hub. HubSpot can help you to grow traffic, convert more visitors, and run huge inbound marketing campaigns at scale.


ShortStack is one of the best landing page builders specifically designed for contests, giveaways, and quizzes. In fact, it is probably the most customizable all-in-one contesting software. ShortStack helps you to get more conversions with landing pages that incentivize and gamify. You can create landing pages, run social contests, send emails, and analyze all your results with no coding needed.


Sendinblue is an all-in-one email marketing software platform that comes with a landing page builder. Sendinblue is one of the smartest and intuitive platforms to grow your business. With its easy drag-and-drop editor and dozens of templates, you can create landing pages in minutes. Sendinblue’s specialty is its  email marketing, SMS marketing, live chat, and full marketing automation.


ConvertKit is a full-featured email service provider that can also build effective landing pages and forms. ConvertKit is for online creators, bloggers, podcasters, and businesses that need to build an audience. Its customizable sign-up forms and landing pages help you to attract leads and grow your email list. You can then send email broadcasts, automate sequences, and create segments for your subscribers.


Makeswift is the new name for the dedicated landing page builder that was formerly known as Landing Lion. With Landing Lion, you could build an unlimited number of landing pages without using any code. Now, Makeswift has re-launched itself as a no-code full website builder. Please note that Makeswift is still in early access and development. It is free to early adopters but an application is required.


Lander is a landing page builder that comes with a drag-and-drop editor and 100+ templates. It’s software has an auto-fill form feature, and with A/B testing, you can test up to 3 versions of your pages for higher conversions. You will need to integrate your email marketing and marketing automation provider. Also note, its basic plan is limited to only 5000 landing page visitors per month.

Email Marketing Software


ActiveCampaign gives you all the email marketing automation and customer relationship management tools you need. Create the best customers experiences with messages targeted to each contact.


GetResponse is a powerful, simplified tool to automate your email marketing. Easy design tools, professional templates, and proven deliverability to get you more leads, opens, clicks, and sales.


Mailchimp is an all-in-one integrated marketing platform for small business. Founded in 2001, it is the most well-known email marketing software in the world. Over 1 billion emails are sent each day on its platform. Mailchimp can help you to send the right messages on all the right channels. With Mailchimp you can now build emails, social ads, landing pages, postcards, and more, all from one place.


Sendinblue is an email marketing software platform for growing businesses. Also on my landing page builder list, its expertise is smart email marketing. It uses AI to send emails at the best time to maximize engagement and conversions. With Sendinblue you get email and SMS marketing, Chat, and Shared Inbox via a powerful CRM. It offers full automation and segmentation to increase engagement too.


ConvertKit is an easy-to-use email marketing platform for online creators. Also on my landing page software list, ConvertKit excels at helping you to find your audience and turning them into true fans. Its email designer tool helps you to write simple, and beautiful emails that feel personal. You also get professional email templates, marketing automations, and advanced segmentation too.


AWeber is one of the most popular email marketing software tools for small business. Since 1998, over 100,000 individuals and companies trust AWeber to manage their email marketing needs. It offers drag-and-drop email building, email templates, and a powerful autoresponder. You also get list management, email tracking, analytics, and web push notifications. AWeber has its own landing page builder tool too.

Constant Contact

Constant Contact is one of the oldest email marketing service providers around. In fact, it is still growing. You get a drag-and-drop email template builder, and hundreds of email templates. You also get full marketing automation with welcome emails, triggered emails, and contact segmentation with resend emails to non-openers. Real-time reporting and robust analytics help you to track your success.

Copywriting Software

Funnel Scripts

Funnel Scripts is a copywriting software platform that helps you to create copy for funnels, web pages, sales letters, webinar slides, emails and ads. No more writers block. Create compelling copy in minutes.

Search Engine Optimization (SEO) Tools


Semrush is SEO software that helps you to grow your online visibility and improve your online marketing efforts. No matter your company size, the Semrush SEO tookit is a ‘one-stop-shop’ for all your search engine marketing needs. Get measurable online marketing results with SEO, content marketing, competitor research, PPC and social media marketing all from just one powerful SaaS platform.

Screaming Frog

The Screaming Frog SEO Spider is an SEO site audit tool. It is the industry leading website crawler that helps you to improve your onsite SEO by extracting data & auditing for common SEO issues. Available for Windows, macOS and Ubuntu, it is trusted by thousands of SEOs and agencies worldwide for technical SEO site audits. You can download Screaming Frog and crawl 500 URLs for free. Or you can buy a license to remove the crawl limit and access its advanced features.

Web Hosting Providers


Bluehost is one of the best web hosting service providers. Whether you’re looking to create a website, blog or online store, Bluehost make it easy to get started with a hosting plan that’s just right for you.


SiteGround is also an excellent web hosting provider. Need a website but not sure how to start? SiteGround has the tools, services, and support to make website building and management easy!

Website Publishing Platform


WordPress is free open-source software you can use to create a beautiful website, blog, or app. It gives you total freedom to build anything you want with beautiful designs and powerful features.

WordPress Themes

Kadence WP

Kadence WP is a lightweight but full-featured theme for WordPress. It can help you to create a beautiful fast-loading website easier than any other theme available today. Launched in 2020, it comes from Ben Ritner, a developer with a history of creating other very high performance themes. With Kadence, there’s no need to use a page builder any more. Kadence makes creating a website easy and fun. Most importantly, Ben’s support team is second to none. This site is on Kadence WP.


Astra is one of the fastest and most customizable free WordPress themes. Built for unparalleled speed, performance and SEO, it also gives you the complete freedom to design whatever you need.

WordPress Plugins

Kadence Blocks

Kadence Blocks is a creator’s toolkit plugin for WordPress users. It enables easy page building within the native Gutenberg WordPress editor, and replaces popular page builders that slow down your site. Kadence Blocks can be used with any popular theme. But, to get the best performance, use it with the Kadence Theme. With Kadence WP and Kadence Blocks you’ll get one of the fastest, and highest performing sites you can build.

WP Rocket

WP Rocket is the most powerful caching plugin for WordPress. Easy to use, in just a few clicks you can speed up your site. Over 1.5 million websites now use WP Rocket. And, with the new Google Core Web Vitals metric becoming a huge SEO ranking signal in 2022, fast page loading speed is now critical. Whether you’re a blogger, or you’re running a big ecommerce store, WP Rocket is a must-have plugin to attract more visitors and keep them engaged.