Software & Tools

Here is a list of digital marketing software and other tools I recommend you use to help you launch and grow your online business.

All of these tools can help you build good funnelkarma!

Software Tools By Category

Sales Funnel Software is an all-in-one sales funnel marketing platform with email marketing and marketing automation built in. Regarded as the best low-cost alternative to ClickFunnels®, Systeme has all the features you need to run an online business under the same roof. As of April 2021, now has a completely free plan that gives you three free funnels and unlimited emails to help you get started.


GetResponse is an all-in-one marketing and sales funnel building platform from the email marketing automation experts. It provides a complete sales funnel software solution for bloggers, entrepreneurs, small business, and enterprise too. Its GetResponse Conversion Funnel tool is designed to help you create effective, high-impact campaigns that drive your marketing ROI.


ClickFunnels® is the most popular sales funnel software on the market. Over 110,000 entrepreneurs actively use ClickFunnels® to easily get their products, services, and their message out to the world. ClickFunnels® gives you all the tools and strategies you need to market, sell, and deliver your products and services online.

Landing Page Builder Software


Leadpages is powerful conversion-optimized landing page builder software. In fact, it is one of the easiest ways for you to build professional landing pages that convert. Trusted by over 40,000+ small businesses and entrepreneurs, Leadpages is packed full of features. Easily create code-free landing pages, websites, pop-ups, and alert bars to engage your audience from first click to final sale.


Unbounce is one of the best landing page builder software tools you can find. Trusted as the #1 landing page platform for over 15,000 brands, it is the go-to builder for agencies, ecommerce, and SaaS. Its drag-and-drop builder is the probably the most customizable. With Unbounce you can create pages that look exactly the way you want and that convert more – no coding required.


Instapage is one of the most advanced landing page software platforms on the market. It is actually made of six user-friendly products specifically built to increase your advertising conversion rates. Over 4 million landing pages are built on Instapage. Used by bloggers, marketing teams, and agencies alike, Instapage helps you to easily create relevant, on-brand, landing pages without a developer.

Email Marketing Software


In the vast ocean of email marketing, ConvertKit emerges as a beacon, especially for those just dipping their toes. A favorite among solopreneurs, entrepreneurs, and small businesses, it seamlessly blends simplicity with capability. More than just sending emails, it’s about crafting stories that resonate. With an interface that’s as inviting as a calm sea and easy to navigate, ConvertKit ensures your email marketing journey starts off on the right foot, making it effective and truly enjoyable.

ActiveCampaign isn’t just another email platform; it’s a growth powerhouse. Perfect for entrepreneurs, solopreneurs, and small businesses aiming for the stars. With top-notch automation and deep data insights, it drives your marketing efforts straight to success. Whether you’re building your client base or making an impact, ActiveCampaign supports you every step of the way, merging intuitive design with game-changing features.

Copywriting Software is an AI-powered copywriting platform that helps you write professional marketing copy and content easily. If you’ve struggled with marketing copy, you know it needs to be well-written, engaging, and informative – often it seems impossible to get it right! Whether your goal is to establish yourself as an expert in your field, start a blog that attracts loyal followers, or sell products on Amazon successfully – can help. offers AI-generated copywriting that is highly accurate, efficient, and plagiarism-free. It’s also simple to use and affordable. But if you only need one reason… we’ve found that creates marketing copy that consistently converts better than the rest!

Funnel Scripts

Funnel Scripts is a copywriting software platform that helps you to create copy for funnels, web pages, sales letters, webinar slides, emails and ads. No more writers block. Create compelling copy in minutes.

Search Engine Optimization (SEO) Tools


Semrush is SEO software that helps you to grow your online visibility and improve your online marketing efforts. No matter your company size, the Semrush SEO tookit is a ‘one-stop-shop’ for all your search engine marketing needs. Get measurable online marketing results with SEO, content marketing, competitor research, PPC and social media marketing all from just one powerful SaaS platform.

Screaming Frog

The Screaming Frog SEO Spider is an SEO site audit tool. It is the industry leading website crawler that helps you to improve your onsite SEO by extracting data & auditing for common SEO issues. Available for Windows, macOS and Ubuntu, it is trusted by thousands of SEOs and agencies worldwide for technical SEO site audits. You can download Screaming Frog and crawl 500 URLs for free. Or you can buy a license to remove the crawl limit and access its advanced features.

Web Hosting Providers


Bluehost is one of the best web hosting service providers. Whether you’re looking to create a website, blog or online store, Bluehost make it easy to get started with a hosting plan that’s just right for you.


SiteGround is also an excellent web hosting provider. Need a website but not sure how to start? SiteGround has the tools, services, and support to make website building and management easy!

Website Publishing Platform


WordPress is free open-source software you can use to create a beautiful website, blog, or app. It gives you total freedom to build anything you want with beautiful designs and powerful features.

WordPress Themes

Kadence WP

Kadence WP is a lightweight but full-featured theme for WordPress. It can help you to create a beautiful fast-loading website easier than any other theme available today. Launched in 2020, it comes from Ben Ritner, a developer with a history of creating other very high performance themes. With Kadence, there’s no need to use a page builder any more. Kadence makes creating a website easy and fun. Most importantly, Ben’s support team is second to none. This site is on Kadence WP.

WordPress Plugins

Kadence Blocks

Kadence Blocks is a creator’s toolkit plugin for WordPress users. It enables easy page building within the native Gutenberg WordPress editor, and replaces popular page builders that slow down your site. Kadence Blocks can be used with any popular theme. But, to get the best performance, use it with the Kadence Theme. With Kadence WP and Kadence Blocks you’ll get one of the fastest, and highest performing sites you can build.

WP Rocket

WP Rocket is the most powerful caching plugin for WordPress. Easy to use, in just a few clicks you can speed up your site. Over 1.5 million websites now use WP Rocket. And, with Google’s Core Web Vitals metric now a huge SEO ranking signal, fast page loading speed is even more critical. Whether you’re a blogger, or you’re running a big ecommerce store, WP Rocket is a must-have plugin to attract more visitors and keep them engaged.

Disclosure: I am an independent ClickFunnels® Affiliate, not an employee. I receive referral payments from ClickFunnels®. The opinions expressed here are my own and are not official statements of ClickFunnels® or its parent company, Etison LLC.

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